The Franchise Marketing Show

In this video, Adam Lovelock from Coconut Marketing interviews Jo and Ryan White, the founders of We Love Pets, a successful pet care franchise. Jo and Ryan discuss how they franchised their business and how they are very strong on franchise recruitment, often turning people away if they're not the right fit. Jo and Ryan started We Love Pets in 2007 after Jo realized that there was a need for...

In this episode of The Franchise Marketing Show, Felicity Kenny, an expert from the HR department, joins host Adam Lovelock at the International Franchise Show at the ExCeL. Together, they discuss the topic of franchising the business and franchise recruitment marketing. Felicity shares her insights on the benefits of franchising a business, including the potential for rapid growth and increased r...

In this episode of the Franchise Marketing Show, Adam and Mark are joined by podcast expert Zoe Hanson (known as the Podcast Lady) to discuss the use of podcasting as a part of franchise recruitment marketing. Zoe is a leading authority on podcasting and has helped many businesses to use podcasting to reach new customers and grow their businesses. In this episode, she shares her insights on how po...

What does the future of marketing look like? Well, nobody really knows but in this episode we speculate as to what the next 10 years might look like as well as ask our guests 'What does the future of your sector look like?'  We've asked former guests; Anthony Barone, Simon Chicken and Suzie McCafferty as well as upcoming guest Kurt Edwards.  You can watch the full episode (including a bo...

International Franchising! It's something that established franchises tend to think about. But when they want to expand overseas, there is a lot to consider! That's why we've enlisted the help of Platinum Wave's Suzie McCafferty to guide us through. You can watch the full episode over on our website: https://coconut.marketing/the-franchise-marketing-show/ Connect with Suzie here: https://www.linke...

This week we're joined by Simon Chicken, Event Director at the International Franchise Show. The perfect person to talk about Expos with.  We're fresh off the back of the National Franchise Exhibition at the NEC so it's a perfect time to talk about how exhibitions are great for franchisee recruitment.  You can WATCH this full episode over on our website: http://www.coconut.marketing/the-...

This week we discuss SEO with Anthony Barone. Anthony runs Studio Hawk an SEO agency based in London, they only ever work on SEO, so we know we're in the hands of experts.  You can connect with Anthony here: https://www.linkedin.com/in/anthony-barone-766041ba/ Head over to his website: https://studiohawk.com.au/ We also discuss the latest goings on at Coconut, Adam's latest purchase and Adam'...

In this episode we're joined by TikTok marketing expert Oli Hills from the agency Nonsensical. We're big fans of what Oli does, he really breaks down how any business can use TikTok to get noticed and build their brand.  Also on this episode, Mark creates two different TikTok accounts to see how businesses can use TikTok just by using repurposed clips from other videos. Will it be a total dis...

We mentioned VR in the last episode and we expect it to come up a lot more in the future as it's a really exciting time to see how the technology develops. That's why we've invited Samantha Kingston the CEO of Virtual Umbrella, a VR and immersive experience company.  Samantha discusses where she thinks the world of VR is headed, and how it might impact businesses in the future.  This is...

This is going to be a recurring theme on The Franchise Marketing Show. As we discuss what the future of the internet might look like with Alex Brook from Itseeze websites.  Ever since Facebook changing it's name to Meta and announcing 'The Metaverse' it's bought the idea of VR, AR, NFTs and what the future of the internet might be into the mainstream. You can WATCH this episode of The Franchi...

In some respects we all have a personal brand, and it's up to us how we grow and nurture it. In this episode of The Franchise Marketing Show we talk to expert Hannah Power about what your personal brand means, and how you can use your brand to build trust with potential customers.  You can WATCH this episode of The Franchise Marketing Show over on our website: www.coconut.marketing/the-franch...

On this episode of The Franchise Marketing Show we're joined by SMS Marketing expert Navin Jain from Klayvio. SMS Marketing is something that if used well can have an astonishing effect on the way your franchise communicates with customers, potential franchisees and existing franchisees. We discuss exactly how you can get the most out of the magic of text messaging.  You can WATCH this episod...

It's time for Episode 3 where we discuss everything awards with Coconut's very own Steph Gutmann. As Chief Copywriter at Coconut Steph has had loads of experience writing award entries for some of the franchises that we work with. She discusses how to enter awards and how to stand the best chance of coming away as a winner! You can WATCH this episode of The Franchise Marketing Show over on our web...

It's time for Episode 2 where we discuss how to use Linkedin effectively to connect and engage with potential franchisees as well as your existing network. Linkedin is a fantastic tool for networking and generating new business leads, and Steve really knows his way around. You can WATCH this episode of The Franchise Marketing Show over on our website: www.coconut.marketing/the-franchise-marketing-...

In episode 1 we're discussing how we've worked alongside Mark Harman from Red Book Productions to create some really effective video campaigns for franchises. From creating a 'Day in the life of a franchisee' video to getting a whole load of content from your franchise conference and awards, when all your franchisees are all in one place.  You can WATCH this episode of The Franchise Mark...