The Franchise Marketing Show

In this episode of The Franchise Marketing Show, Mark, Steph and Coco discuss why the most powerful franchise recruitment tool isn't your awards, your brand story, or your marketing budget—it's your franchisees. They explore how successful franchise brands use real franchisee stories to build trust, create emotional connections and help potential franchisees see themselves in the business....

What really drives someone to invest in a franchise? In this episode of The Franchise Marketing Show , Mark is joined by Steph Gutmann from Coconut Marketing to unpack the psychology of franchise buyers. They explore why understanding your ideal franchisee matters, how motivations have changed over time, and why brands need to look beyond demographics to understand what people actually want from l...

Why do so many franchisors struggle to recruit the right franchisees? In this episode of The Franchise Marketing Show , Paul Clegg breaks down the exact framework behind successful franchisee recruitment — and why most brands are getting it wrong. We dive into: Why your current recruitment strategy might be attracting the wrong people The key stages every franchisee goes through before they commit...

Is AI about to rewrite franchise marketing - or expose the brands that aren’t ready? In this episode of The Franchise Marketing Show, Theo Millward shares the unfiltered truth about technology, data, and the future of franchising. From buying Swimtime in 2015 and rebuilding its entire tech stack, to launching Frontscape during Covid, Theo explains why most franchise networks are still operating bl...

In this episode of The Franchise Marketing Show , Steph Gutmann from Coconut Marketing sits down with Pip Wilkins , CEO of the British Franchise Association, for an open and insightful conversation about the future of franchising in the UK. Pip shares her personal journey in franchising, the lessons she’s learned along the way, and how the sector has evolved during her time at the BFA. Together, t...

In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals. Louise shares her journey through franchising and explains why strong operational foundations are critical for scalable, sustainable franchise brands. We dig into what makes a great operations manual, where many brands go wrong, and how manua...

Welcome to a brand-new series of The Franchise Marketing Show. In this opening episode for 2026, host Mark Harman is joined by Adam Lovelock from Coconut Marketing to take a clear-eyed look at the state of franchise marketing right now — and what franchisors should be preparing for in the year ahead. Together, they unpack what’s actually working in franchise recruitment marketing, what’s starting...

In this episode of The Franchise Marketing Show , Adam is joined once again by Quinton from Social Places to explore the key services that help franchisors and franchisees thrive in their local markets. They dive into how Social Places provides: Listings management – ensuring every franchise location is visible and accurate across Google, Apple Maps, Facebook, and more. Reputation management – tra...

In this episode of The Franchise Marketing Show, Adam is joined by Quinton from Social Places for a deep-dive conversation on AI and its growing role in franchise marketing. They explore how AI is already reshaping local marketing, reputation management, and customer engagement for franchise networks — and what franchisors need to be thinking about now to stay ahead. From automating reviews to per...

Want to land more speaking gigs and boost your franchise brand? In this episode of The Franchise Marketing Show, Mark chats with speaking coach and communication expert Sian Brennan Todd. Whether you’re looking to appear as a guest on more podcasts, improve your confidence when speaking in public, or get booked for conferences and industry events, Sian shares practical tips that anyone in franchis...

In this episode of The Franchise Marketing Show, Adam sits down with Stewart and Monica from Atlas Mapping, the specialists in franchise territory mapping and data analysis. They explore how Atlas Mapping helps franchises define and refine their territories using data-driven insights. You’ll hear how brands can avoid common pitfalls when creating franchise areas, what kind of data actually matters...

Get ready for a deep dive into the future of content creation! In this groundbreaking episode of The Franchise Marketing Show, Mark and Adam tackle the monumental arrival of Google Veo 3 , Google's latest AI video generation tool that's sending shockwaves through the creative industries. Veo 3 isn't just another step forward; it's a giant leap. With its unprecedented ability to generate high-quali...

Polly recounts her experience of surviving the Bali bombings, the tragic loss of her husband, and how those events led her to establish Dan’s Fund for Burns, a charity dedicated to supporting adult burn survivors in the UK.Ian also shares his own personal story of surviving an explosion, offering a rare and honest reflection on how trauma shapes lives and perspectives. This episode is a heartfelt...

In this episode of The Franchise Marketing Show , Mark and Ben explore the power of photography in franchise recruitment. They discuss how franchises can use high-quality imagery to build trust, attract the right franchisees, and stand out from the competition. You'll learn why relying on stock photography can weaken your brand, how to create authentic visuals that resonate with potential franchis...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Jen Chapman-Boffin , founder of Cinder Ltd . Jen has over a decade of experience in franchising, working with franchisees, franchisors, and the British Franchise Association. At Cinder Ltd, she focuses on promoting mental wellness and resilience within franchise networks. Jen shares pract...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Vicki Mitman , Director of NMW Franchise Services Limited . Vicki is a qualified solicitor specialising in franchising, with extensive experience advising both franchisors and franchisees on legal aspects of franchise operations. Appointed as Director of NMW Franchise Services Limited in...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Ted Richardson , the Head of Live-in Care at Bluebird Care . Bluebird Care is a prominent home care provider in the UK and Ireland, offering personalised care services that enable individuals to live independently in the comfort of their own homes. With over 220 locally-owned offices, Blu...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Angelique Frank from Body20 . Body20 is a cutting-edge fitness franchise that uses Electro Muscle Stimulation (EMS) technology to deliver highly effective, time-efficient workouts. Angelique shares how Body20 is revolutionising the fitness industry, the benefits of EMS training, and the e...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph speaks with Nathalia Shvarts from Excello Law . Nathalia is a specialist franchise lawyer with extensive experience advising franchisors and franchisees on legal matters, from franchise agreements to dispute resolution. She shares valuable insights on key legal considerations in franchising, common...

In this episode of The Franchise Marketing Show , Mark sits down with Adam Lovelock to discuss the biggest marketing challenges franchises face today. From brand consistency to lead generation, they break down the key hurdles franchisors and franchisees need to overcome to succeed. They cover: The most common franchise marketing mistakes How to generate quality leads without wasting budget Balanci...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph interviews Jodie Marsh from Elite Franchise . Elite Franchise is a leading publication showcasing the top franchise brands in the UK. Jodie shares insights into the latest trends in the franchise industry, what makes a franchise stand out, and how Elite Franchise supports franchisors in gaining visi...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Steph sits down with Mark Wheway, the franchisor behind Magical Maths . Magical Maths is an after-school maths programme designed to make learning fun and engaging for primary school children. With interactive sessions, games, and activities, the franchise helps children build confidence in maths while en...

In this episode, recorded at the British & International Franchise Exhibition at Olympia, Mark interviews Katie Bullon from Activ Marketing . Activ Marketing is a franchise network that provides expert marketing services to small and medium-sized businesses. Katie shares insights into how the franchise model works, the benefits of joining Activ Marketing, and the key marketing strategies busin...

In this special episode of The Franchise Marketing Show, Ian Easton and Paul Clegg from Coconut Marketing share an inspiring story of resilience and purpose. Ian, a burns survivor from a devastating accident in 2018, had a dream where he climbed Mount Snowdon. That vision has now become a mission—this June, Ian and the Coconut Marketing team will take on the challenge for real, raising money for D...

Welcome to The Franchise Marketing Show , where Mark and Adam from Coconut Marketing bring their insider expertise and bold predictions to the world of marketing and franchise growth. In this episode, they dive into the future of marketing in 2025, exploring cutting-edge trends like AI-driven strategies, the rise of live shopping, and how these innovations are reshaping franchise marketing. Whethe...