The Franchise Manual Podcast

Today's episode is going to be a little different — because today, we're talking about one of the most overlooked growth strategies in franchising… networking. Now before you roll your eyes and think we're talking about awkward business card exchanges and stale coffee at chamber events, let me tell you — our guest today has completely redefined what networking actually means. Toni Harris Taylor is...

My Podner in this episode is Cheryl Mullin and she's going to talk with us today about Financial Performance Representation! Man, if that doesn't make you salivate then you are no franchisor in my books. This can be a very dense topic but I am confident that Ms. Cheryl help us demystify this topic and maybe even help us pull our heads out from underneath the covers every time it is mentioned. But...

My Podner in this episode is Jordis Small and she's going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promises to clear all of that up for us today. This will be a fun ride Note : Ms. Jordis is recovering from a nasty cold and she lost her voice. The voice is scratchy but the content is GOLDEN. Time Stamps J...

My Podner in this episode is Tom Wells and he's going to talk with us today about the challenges of scaling a brand over 50 units. It's a moving target and things change, and he's going to share some REALLY COOL stuff with us today.   Time Stamps Tom Wells Intro 00:00:31 Segment 1 00:02:13 Get to know Tom Wells Segment 2 00:27:05 Topic Segment – Challenges of Scaling to Over 50 Units Segment 3 01:...

My Podner in this episode is Michael Peterson and he's going to talk with us today about the mistakes that new franchisors typically make during their first year of operation. Some of these mistakes can be quite expensive, while others can lead to the death of your entire system. If you are a newly minted franchisor, or if you are about to start your journey, this is one that you won't want to mis...

My Podner in this episode is Tom Portesy and he's going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices that will help you represent your brand in the best light.   Time Stamps Tom Portesy Intro 00:00:27 Segment 1 00:03:41 Get to know Tom Portesy Segment 2 00:18:22 Topic Segment – The Franchise Expo Segmen...

My Podner in this episode is Jackie Hoegger and she's going to talk with us today about how to market to prospective franchisees. This conversation spans topics such as website design, digital marketing, even down to how you treat your existing franchisees. This is our first episode on the topic of marketing and we came out of the chute  with a GREAT one.. Time Stamps Jackie Hoegger Intro 00:00:33...

My Podner in this episode is me, Kit Vinson (finally!), and I'm going to talk to you about what franchisors should know about their franchise operating manual. Time Stamps Kit Vinson Intro 00:00:29 Segment 1 00:02:15 Get to know Kit Vinson Segment 2 00:13:30 Topic Segment – The Franchise Operating Manual Segment 3 00:00:00 There are no Quickdraw Questions in this episode   Topics Discussed in this...

My Podner in this episode is Brendan Charles and he's going to talk with us today about what franchisors should be teaching their franchisees about site selection, real estate negotiations, and build-out. Bad decisions in these areas can be detrimental to the success of the location. Everybody has some skin in the game here. This discussion will benefit both new and seasoned franchisors. Time Stam...

My Podner duo in this episode is Andy Erskine and Bob Gappa of Management 2000, and they're going to talk with us today about the importance of customer loyalty, what drives it, and how to manage it. This discussion will benefit both new and seasoned franchisors. Today's episode will be unique. This will be the first time to have a returning podner with the GREAT, Mr. Bob Gappa. You may remember B...

  My Podner in this episode is Red Boswell and he's going to talk with us today about how to generate franchisee leads. This is one of the hottest topics with franchisors. This discussion will benefit both new and seasoned franchisors. Red is a unique character, and I mean that in a good way. This guy has been driven to make money ever since he was a kid. Starting in grade school when he was selli...

My Podner in this episode is Rob Vinson and he's going to talk with us today about Franchising 101 – Where to start when you backed into franchising by accident, and don't know where to go. Rob has been a franchise attorney for 26 years. He was a partner at the prestigious law firm of Strasburger and Price, which is now Clark Hill after an April 2018 merger. Over 13 years he worked his way from as...

My Podner in this episode is Stan Friedman and he's going to talk with us today about Customer Relationship Management software, or CRMs.   Time Stamps Stan Friedman Intro 00:00:27 Segment 1 00:02:34 Get to know Stan Friedman Segment 2 00:23:32 Topic Segment – CRM – Customer Relationship Management Segment 3 01:07:51 Quickdraw Questions   Topics Discussed in this Episode Brief history of CRM What...

My Podner in this episode is Art Coley and he's going to talk with us today about how to develop a franchisee recruitment system that will attract higher quality franchisees to your system. Time Stamps Art Coley Intro 00:00:27 Segment 1 00:03:00 Get to know Art Coley Bonus Segment 00:19:40 Near business failure – Art's "E-Myth" moment Segment 2 00:32:00 Topic Segment – Franchisee Recruitment Syste...

My ponder on today's show is Ms. Angela Angela Coté of Cultivate Advisors, and she is going to visit with us about Franchisee Compliance, or as she likes to call it, franchisee success. Angela cut her teeth really early on in the world of franchising as the daughter of Max Voisin, founder of M&M Food Market. If you are listening from the U.S., you may not have heard of M&M but if you are from Cana...

My Podner in this episode is Justin Howe and he's the president of a brand-new franchise concept called H-Tea-O. Justin has agreed to let us do a series of episodes as we follow him through the process of franchising his business. This will be the first episode of that series. This interview is one of the best ones I have done so far, and I am really excited about it.   Time Stamps Justin Howe Int...

Drue Townsend Show Notes My Podner in this episode is Ms. Drue Townsend and she's going to share with us A LOT of what she has learned from managing the MARKETING FUND at FASTSIGNS International.  The words "Marketing Fund" can create anxiety in many people and Ms. Drue will demystify the concept and teach you exactly what you need to know to make the most of your company's marketing fund. Rob Vin...

My Podner in this episode is Robert Bilotti and he's going to talk to us about franchisee onboarding and training.  We will dive deep into "training theory" and then wrap it all up with a step-by-step discussion on how a new franchisor needs to set up a training program for franchisees.   Time Stamps Rob Bilotti Intro 00:00:40 Segment 1 00:02:31 Get to know Rob Bilotti Segment 2 00:18:55 Topic Seg...

My Podner in this episode is Ms. Lori Kiser and she's going to talk to us about how to best utilize a franchise broker consultant company.  Everybody wants to know how to find the path to granting more franchises, and in this episode we definitely talk a lot about that. Time Stamp Lori Kiser Intro                                   00:00:40 Segment 1                                          00:04:3...

My Podner on this episode is Tom Spadea. Tom and I will discuss the benefits of properly managing the FDD and the Franchise Agreement, from the beginning, making sure to keep the end in mind. The "end" he speaks of is a possible acquisition by an investment company. What will they expect to see when they look at your franchisees contracts in your files?   Time Stamp Tom Spadea Intro              ...

My Podner on today's show is Mike Pollock and he's going to give us tips on how to build a franchise development system for your franchise. But it was more than just that because we also talked about how to take a warm lead through the process to close the deal.   Time Stamp Mike Pollock Intro                              00:00:40 Segment 1                                           00:03:15 Get to...

In this episode, Doug Groves and I talk about insurance, specifically, what types of business insurance are out there, the importance of finding a rep that knows your industry, and what role does insurance play in the relationship between franchisor and franchisee. Time Stamp Doug Groves Intro                             00:00:40 Segment 1                                           00:02:41 Get to...

In this episode, Brian Schnell and I talk about Three Party Franchising â€" that’s using master franchisees and area developers to grow your franchise system. Many people misuse these two terms, or use them interchangeably â€" Brian’s going to clear it all up for us. Time Stamp Brian Schnell Intro    00:00:40 Segment 1                 00:02:28 Get to know Brian Schnell Segment 2              ...

In this episode, Nancy Friedman is going to share with us her experiences as a franchisor and what she believes were the reasons for its ultimate failure.  This is going to be a really good episode because we always hear about people telling us how they succeeded, but rarely do we get to hear from the other side of that coin. The episode is filled with great "take-aways" and is a must-listen for a...

In this episode, Pete Baldine talks to us about how to build a solid, emerging franchise model. It is a very broad topic, but the episode is filled with great "take-aways" and is a must-listen for any emerging franchisor. Time Stamp Segment 1                                           03:01 Get to know Pete Baldine             Segment 2                                           33:58 Topic Segment...