The Franchise Edge

In this episode, we sit down with Matthew Haller, President and CEO of the International Franchise Association (IFA) , to discuss the current landscape and the bright future of the franchising industry. From the halls of Washington D.C. to local communities, we explore how the IFA is protecting the franchise model and empowering entrepreneurs to grow. Key Takeaways: The Power of the Franchise Mode...

In this episode of the Franchise Edge Podcast, host Jamie Adams interviews Nancy Bigley, president of Unleashed Brands’ Snapology and The Little Gym. Nancy shares her experience in the clothing industry and how she accidentally fell into franchising after a friend connected her with American Leak Detection. Bigley talks about her initial role in running the company’s operations and her eventual tr...

In this episode of the Franchise Edge Podcast, host Jamie Adams interviews Justin Mink, Certified EOS Implementer, Mink Advisors, LLC. They discuss Justin's career path, from his early days in marketing to his time at Scorpion. They also talk about Justin's decision to become a franchisee and how EOS has helped him to grow his business.

In this episode of the Franchise Edge Podcast, host Jamie Adams interviews Toven Stith, Senior Creative Director at Scorpion. They discuss the importance of video in brand storytelling and highlight the differences between working on traditional Hollywood projects and helping businesses tell their stories. Stith shares his background in video production and the process Scorpion uses to create impa...

Join us for the latest episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, talks with Jeff Dudan, CEO and founder of Home Front Brands. They discuss Jeff’s background in franchising, his experience with private equity, and his family’s value system. Dudan has more than 30 years of experience founding, building, operating and exiting national franchise br...

This podcast episode with Heather McLeod, Chief Growth Officer at Authority Brands, discusses her career path and the job market challenges in 2008. She also talks about her transition from Waco to Baltimore when she was hired by The Cleaning Authority, which later became Authority Brands. The episode also discusses Heather and Jamie's favorite Taco Bell menu items, transitioning from marketi...

This podcast episode explores the impact of generative AI on digital marketing, particularly for franchises. Christian Ward, Chief Data Officer at Yext, emphasizes the importance of well-structured data for businesses. He believes generative AI can revolutionize marketing by automating tasks and personalizing content at scale. While acknowledging potential challenges like data quality and bias, Wa...

Join us for the fourth episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, has an illuminating conversation with Ben Fox, President of ProNexis. Fox is an expert in customer experience and the two talk about the importance of online scheduling, AI chat, and answering the phone when someone calls your business. We hope you enjoy the show!

Join us for the third episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, has an insightful conversation with Jennifer Herskind.  Jennifer is the CMO of Propelled Brands, the multi-brand franchiser of FASTSIGNS®, SIGNWAVE®, NerdsToGo® and Suite Management Franchising, LLC, the parent company of MY SALON Suite® and Salon Plaza®.

Join us for the second episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, has a powerful conversation with Saunda McDaniel, owner of Mr. Rooter of Sonoma County.  McDaniel has over 25 years of experience as a business owner. Together, she and Adams discuss the importance of networking in your industry, expanding your franchise, and relying on your busin...

Join us for the first episode of The Franchise Edge! In this episode, Jamie Adams, Chief Revenue Officer at Scorpion, sits down with longtime friend and fellow marketing expert Meg Roberts,  CEO and President at the Lash Lounge.  Together, they discuss how marketing plays a role in franchise development and franchise sales, brand experience in the franchise arena,  some of the challenges small bus...