The Fractional CMO Podcast

Our Masterclass episodes are a step-by-step walk-through focusing on helping you - irrespective of your business size or industry - build your own marketing plan to grow your business. Working with my guest Simon Bell, we look at a different area of marketing planning every episode. What is Customer Lifetime Value & Why is Conversion Rate Important? Please send any questions through to me. Ple...

This week we've got Phil McGregor THE Facebook Ads ( www.adchief.io ) expert. What he doesn't know about Facebook ads isn't worth knowing. And he's a former police office too.  Remember to please give us a rating and review! Thanks Simon, Eddie, Patrick & Gilberto Our Instagram page is here: www.instagram.com/flypaperplanes.co/ Contact the team at www.flypaperplanes.co or Simon here: www.linke...

Justin Dry is the awesome, funny and inspiring joint-CEO (he shares the role with his brother-in-law) of Vinomofo, the Australia wine behemoth that now boasts over 550,000 members. But it wasn't an easy ride to where they are today and it's a fascinating story. Definitely one worth listening to.  Remember to give us a rating and review! Our show carries no advertising. If you'd like to contribute...

Nick Bowditch is one of the few people in the world (if not the only one) to have worked at Facebook AND Twitter. We chat about his earlier career, business mistakes he'd made and the earlier successes he had with social media. Nick also give us some advice gems that all business owners should listen to. Plus the Spin Cycle discuss Donald Trump's Twitter, cat poop and the Grim Reaper having his ow...

Our Masterclass episodes are a step-by-step walk-through focusing on helping you - irrespective of your business size or industry - build your own marketing plan to grow your business. Working with my guest Simon Bell, we look at a different area of marketing planning every episode. Please send any questions through to me. Please remember to give us a rating and review on iTunes! Our Instagram pag...

Peta Ellis is the hugely successful CEO of Brisbane-based start-up space River City Labs. She recounts her story of the early days working in the hospitality industry, her challenges in 15 years of running her own small business and how she came to be the head of an organisation that has transformed Australia's start-up scene. Plus all the usual nonsense (and some slightly serious stuff) from Eddi...

Welcome to my almost-namesake Simon Bell, a business coach who sold his start-up business after three years of fast scaling up. We also look at the new experiential campaign from Etch-a-Sketch, a creative print ad using coloured dots and I invent a new word!  Please remember to give us a rating and review on iTunes! Our Instagram page is here: www.instagram.com/flypaperplanes.co/ Contact the team...

Episode two features an interview with former Editor and Publisher of Marketing Magazine, Peter Roper. The Spin Cycle team also discuss the latest news from the world of marketing including McGuigan Wines' new campaign, the boo boo from Dove and how you can't use 'love' as an ingredient in your granola. Find Peter Roper on LinkedIn here: https://www.linkedin.com/in/petertroper/ Please remember to...

Welcome to the first/pilot episode of the Simon Dell Podcast. In the Spin Cycle, myself, Patrick & Dr Eddie talk about the latest Aldi debacle, chips without sauce and ride-on tractors for kids. My main interview is with data-focused marketing expert Emiliano Giovannoni ( https://www.linkedin.com/in/emilianogiovannoni ), where we discuss the Wild West days when you were allowed to email anyone...