The Fractional CMO Podcast

Simon, Edwina and Patrick talk all things brand collectables, car hire and Amazon Australia in our new episode. Please remember to give us a rating and review on iTunes! Our Instagram page is here: www.instagram.com/flypaperplanes.co/ Contact the team at www.flypaperplanes.co or Simon here: www.linkedin.com/in/iamsimondell/ or here: twitter.com/IAmSimonDell If you think you have a great story for...

Danielle is the CEO and co-founder of Scrunch ( www.scrunch.com ), a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers. Scrunch has one of the world's largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, p...

Lucy Allen from Thrive PR ( https://www.thrivepr.com.au/ ) & The Graceful Collective ( https://www.thegracefulcollective.com/ ) talks about appearance on Deal Or No Deal and THAT outfit, her time in the UK working with some major brands such as Red Bull and Levis and tips for businesses of all size chasing earned media. Please remember to give us a rating and review on iTunes! Our Instagram pa...

Gerard Doyle is the founder of Fractal ( http://fractal.com.au/ ). His mission is to help the founders, innovators, creators and dreamers find their market, to realise their ambitions and fulfil their business potential. With 20+ years of marketing experience combined with his experience as the founder of three Startups, he helps founders discover and develop the optimal marketing solution for the...

Ryan Handley is the CEO and co-founder of Travello ( www.travelloapp.com ) - a social network for Travellers used in over 180 countries. A former PE teacher and gym owner, Ryan discusses the journey he took taking him from training kids to building a global travel app. Plus the Spin Cycle discuss the Optus losing the World Cup broadcasting and much more! Please remember to give us a rating and rev...

Dr Dan Swan is the co-founder and CEO of Realar ( www.realar.com ), a revolutionary app designed to help buyers visualise and experience off-the-plan properties. Dan talks about the impact he believes augmented reality will have on marketing.  Plus the Spin Cycle discuss the new Corona campaign, switching banks, IKEA's new fashion brand and Bill Murray.  Remember to please give us a rating and rev...

Glenn Cooper is the chairman of Coopers Brewery in South Australia, chairman of Australia Made and a 5th generation Cooper. Plus the Spin Cycle looks at pizza boxes, 1960s design at the NSA and the new influencer campaign from Macy's. Remember to please give us a rating and review on iTunes.  Thanks Simon, Edwina, Kym & Gilberto Our Instagram page is here: www.instagram.com/flypaperplanes.co/...

Nathan Bush is the former Group Digital Manager for Super Retail Group and now the founder of his own business, 12 High. He talks about his experiences with one of Australia's major retail groups and his time with BCM advertising agency in Brisbane. Plus the Spin Cycle looks at Myers concessions staff, Plum Property Real Estate and some brilliant ads helping the Deaf. Remember to please give us a...

This is a powerful and revealing interview with Jules Lund, an experienced host who has featured on such TV shows as Getaway and Today and radio shows on 2Day FM and The Hit Network. He's also the CEO of Tribe ( https://www.tribegroup.co ), a marketplace for social influencers and the brands that need them. The influencer marketing platform connects brands directly with social media influencers, t...

Mike Goldman is Australian entertainment royalty. Most well known from his time presenting Big Brother and being the voiceover for Amart Sports, he's now the owner and CEO of www. EverythingLive.com , an innovative platform bringing Facebook Live video to the masses. He's incredibly entertaining and his ideas and thoughts about the media industry in Australia are insightful.  Plus the Spin Cycle w...

Based in Denver, Colorado, Connor Gillivan is not only my first American guest, but also an expert in both Ecommerce and building a business on Amazon. You can find all about him and download his ebook here: http://connorgillivan.com/ and discover his freelancing company https://freeeup.com/ .  Plus the Spin Cycle Whetherspoons, The Daily Mail, milk and whether all brands should have a social medi...

Cinzia Cozzolino is the CEO of The Smoothie Bombs ( https://www.thesmoothiebombs.com ), a start-up selling in 1,000 retail stores in Australia and now exporting across the world. Cinzia goes step-by-step to talk through how she made her product into the million dollar business it is today.  Plus the Spin Cycle discuss microbrands and Yorkshire tea. Remember to please give us a rating and review on...

Mel Kettle ( https://www.melkettle.com/ ) is a long time advisor for non-profits and small business on social media, and has just released her first book, The Social Association. She talks through her advice and thoughts on social media in 2018 for all sorts of business types. Plus the Spin Cycle discuss the recent farce that has been Cricket Australia.  Remember to please give us a rating and rev...

Andrew Birt from Mosaic Labs ( http://mosaiciot.com/ ) is a product developer famous for his work on the LifX brand ( https://www.lifx.com/ ) of wi-fi connected bulbs sold through Apple stores worldwide. He's now building new products through his Mosaic venture in Brisbane including GoSave ( http://gosavehq.com/ ), a financial saving tool aimed at children.  Plus the Spin Cycle discusses redheads,...

Henry Innis ( https://www.linkedin.com/in/henryinnis/ ) is a young Engagement Strategy Director from Y&R in Sydney and he talks about his early business career promoting nightclubs aged 17, strange interview situations and what small businesses could be doing better. Plus the Spin Cycle discusses the sad demise of iconic but short-lived brand, Donut Time and food that doesn't taste of things i...

Alex Norton from Trybl ( https://www.trybl.solutions ) has a background in influencing people to buy things or spend money in the gaming industry. Now he's using his powers for good, using the lessons he learned in those industries to help companies create higher staff engagement.  Plus the Spin Cycle discusses the crisps/chips and the latest La Coste campaign.  Remember to please give us a rating...

Debbie Richardson is the director of Marketing for CEOs ( https://mfceos.com/ ) along with a number of other businesses dedicated to helping business leaders understand marketing. We talk about her time with News Corp plus we delve into the challenges business leaders face with marketing, plus how to resolve them.  Plus the Spin Cycle discusses the KFC scandal in the UK and how they dealt with it,...

Rachel Service is the CEO of the Happiness Concierge ( http://happinessconcierge.com/ ). We talk about her previous career experience and some of the challenges she helps business managers with every day.  Plus the Spin Cycle discuss the worst adverts we've seen lately. Remember to please give us a rating and review! Our show carries no advertising. If you'd like to contribute to help us keep this...

This week we're joined by Luke Wheatley, Flight Centre's Head Of Creative, Content & Digital. He talks about his early jobs as he chased the surf down in Northern NSW Plus the Spin Cycle discusses our best and worst retail experience. Well, Patrick and I do. Eddie might be physically in Australia but we think her mind is elsewhere. :-) Remember to please give us a rating and review! Our show c...

Kym O'Gorman returns this week to help me discuss 'how to price your business'. With so many different ways to pick a price point for goods and services, it's important that both new businesses and established businesses review their pricing to make sure they're creating a sustainable business as well as value for their clients. You can connect with Kym O'Gorman here. http://www.kymogorman.com.au/...

This week we're joined by Ashton Rigg, the content & social media manager for Youfoodz. She talks about her time in her previous role at Flight Centre plus how Youfoodz use social media and influencers to grow their customer base. Plus the Spin Cycle discusses beer, condoms, bloggers and excessive packaging! In that order.  Remember to please give us a rating and review! Our show carries no ad...

It's 2018 and we're back! And for our first show of the New Year, we've got Mike Boyd, CEO of Vroom, Vroom, Vroom and it's a fascinating story with his climb to the top from supplying frozen margarita machines! Bring out the tequila, people! Plus the Spin Cycle discusses hot cross buns and surge pricing in cinemas.  Remember to please give us a rating and review! Our show carries no advertising. I...

What are the Seven Ps of Marketing and why should every business pay attention to them? We step through every 'P' and look at each one holistically to give you a broad understanding of how they impact your business marketing. Our Masterclass episodes are a step-by-step walk-through focusing on helping you - irrespective of your business size or industry - build your own marketing plan to grow your...

For our Christmas episode, we welcome Taryn Williams, CEO of The Right Fit. She talks about her growth from modelling aged 15, to launching her own agency and now a global tech platform for her industry. It's an awesome story and packed full of tips and learning. Remember to please give us a rating and review! Thanks Simon, Eddie, Patrick & Gilberto Please remember to give us a rating and revi...

OMG...Annie Parker is here. Annie is the super-human CEO of Fishburners - Australia's first co-working space - with a fascinating tale of her career and personal growth.  Remember to please give us a rating and review! Thanks Simon, Eddie, Patrick & Gilberto Please remember to give us a rating and review on iTunes! Our Instagram page is here: www.instagram.com/flypaperplanes.co/ Contact the te...