The Four Top: Wine News and Culture

The Four Top is a “Three Top” this week as Martin and Katherine chat with a crypto-curious, VR-visionary wine personality. In Ep. 115, we ask what Web 3.0 is, exactly, and why wine businesses should be planning for it now. Our seer this week is Dan Petroski, a digital futurist and the founder of Massican Winery .

In the first of three holiday bonus episodes, our Four Top becomes a Two Top as Martin and Katherine discuss their desire to find common ground between luxury wine collectors and commodity wine consumers. Whether your bubbles are Krug or Barefoot Moscato, don’t miss this case for kinship.

Is wine writing going the way of coal mining? Writers and critics are struggling to make a living as technology renders traditional journalism increasingly irrelevant. In Ep. 113, we seek advice on how to survive (or even thrive) as a wine writer in an increasingly challenging new-media environment. With us for Ep. 113 are Julia Coney, the renowned wine writer, wine educator, and the founder of Bl...

When we hear the term “white supremacy,” we think of despicable scumbags in pointed white hoods. But white supremacist culture is lurking right under our noses in the wine world, insidious and omnipresent. In Ep. 112, we explore the subtleties of coded language and implicit bias, and our guests help us move toward making change. Behind the mic for Ep. 112 are Tiquette Bramlett, the president of Co...

Dancing, pranks, cooking hacks, and…wine? The oenosphere is discovering the power of TikTok, or “WineTok.” In Ep. 111, we pick up our phones and get scrolling to learn more about what TikTok has to offer the wine world, and vice versa. With us this week are Isis Daniel ( @themillennialsomm ), a popular TikTok wine educator and Wine Enthusiast 40 Under 40 Tastemaker; and Amanda McCrossin ( @sommviv...

We’re joined by two of the most powerful people in wine for Ep. 110, in which we visualize the wine power elite as a pyramid. Also: why you should NEVER throw out those bell bottom jeans, and a hot tip on a zombie wine. Giving us power this week are Annette Alvarez-Peters, the former AVP/GMM of Beverage Alcohol for Costco Wholesale, and a board member of Crimson Wine Group and Wine Unify; and Eric...

Why do we use a carbon-intensive, 4,000-year-old technology to package wine? Heavy, fragile, and toxic, glass is ready for a rethink. In Ep. 109 we dig into packaging, supply chains, and the daunting task of reinventing both. Smashing glass with us this week are Melissa Saunders, a Master of Wine, a sustainable wine packaging consultant, the founder of Communal Brands, and the wine director at The...

Is Philippe André the Jason Momoa of Champagne? Is Marissa Ross the David Sedaris of natural wine? Do you agree with Katherine that real winemakers wear muddy Carhartts? We may disagree on some things, but everyone in Ep. 108 agrees: Just put the damn ice cubes in your wine. Keeping us on our toes this week are Philippe André, the U.S. Ambassador at Charles Heidsieck Champagne and the Private Clie...

Bondage, black sheep, and OPP, oh my! In Ep. 107 we talk irreverent branding, unconventional influences, and drinking wine in…the bathtub? Getting us outside of the box this week are André Mack, owner of Maison Noir Wines, Proprietor and Sommelier at Large at the & Sons Hospitality Group, and an author, sommelier, winemaker, designer, and on-screen talent for Bon Appétit’s YouTube channel; and Jea...

Turns out the Prohibitionists were alllll right. In Ep. 106, find out why you—yes, you!—likely would have supported the Temperance movement back in 1920, and the lessons that yesteryear’s teetotalers can teach us today. Tackling temperance with us this week are Moira Donegan, a columnist for The Guardian; and Mark Lawrence Schrad, a political science professor at Villanova University and author of...

In Ep. 105, crypto meets Bordeaux. How will NFTs change the wine industry, and who will benefit? Solving this crypto puzzle with us are Behdad Shahsavari, co-founder at Club dVIN, an NFT-based wine club; and Mike Juergens, co-owner of SoCal Rum and a senior partner with a Big Four consulting firm, where he works with international wine businesses.

How are Carlo Mondavi and Raj Parr righting the wrongs of industrial agriculture? And, ooh, that tractor. In Ep. 104 we dig into the viticultural movements aiming to avert the apocalypse. Naturally, our guests this week are Carlo Mondavi, the Chief Farming Officer at Monarch Tractor and vintner at RAEN winery; and Rajat Parr, a farmer, winemaker, sommelier, and author who runs Evening Land Vineyar...

What do wine critics and superheroes have in common? In Ep. 103 we answer this question, dig into the “bizarre notion of objectivity,” and spill the beans on which wine our critics think is the best kept secret. Critiquing criticism with us today are Eric Asimov, the New York Times wine critic and author of How to Love Wine and Wine with Food; and Jon Bonné, a wine critic, author, and the managing...

Raw, uncomfortable, embarrassed, wounded, defensive, inadequate. These are the feelings many of us experience as we face the wine industry’s most sensitive issues, including sexism, racism, and inequity. To wrap up this season, we invited two activists to give us an assessment of how much progress has been made in recent years, which pain points still exist, and the work that remains to be done. R...

In this bonus episode, Maggie Henriquez, PhD, President and CEO of the prestige Champagne house Krug, joins us for a special interview. Katherine and Maggie discuss the beginnings of Krug and how she navigated the luxury market during the pandemic. We’ll be back next week with our final episode of the season.

In this episode, we hear from two wine-world leaders about their experiences as Indigenous Americans, and the ignorance they must contend with every day, from incorrect old stereotypes about alcohol to the appropriation of Indigenous art and terminology by wine marketers. Our guides in this conversation are Elaine Chukan Brown, a wine writer, Indigenous mentor, educator, and the founder of Hawk Wa...

In a time of desperate need, how does it feel to be selling hedonism? Is it possible to find peace and purpose in a career that underscores income inequality? Joining us for this episode are Cristie Norman, President of The United Sommeliers Foundation, Lead Sommelier at the Wynn Resort, Las Vegas, and CEO of the Online Wine Course; and Anna-Christina Cabrales, sommelier, founder of Sommation, and...

Why does Martin want to “make lighter bottles sexy”? Here are some hints: It has to do with protecting the planet, safeguarding our future, and rethinking the wine business. Get ready to throw your preconceptions and misconceptions onto the compost pile and join us in Ep. 98 for an eye-opening conversation about sustainable winegrowing. Here to help us find a sustainable future are Anna Brittain,...

The stories you don’t hear in wine-education classes or read about in magazines are the most important ones out there. These are the stories of brutality and enslavement in vineyards—practices that continue to this day. Prepare to be shocked, surprised, and enlightened by Episode 97. Our guest Stephen Satterfield, the host of High on the Hog on Netflix, has worked as an activist on behalf of South...

What could possibly be stressful about working with wine? It turns out that a career centered around other peoples’ enjoyment and leisure is anything but relaxing. As news headlines blare dire warnings about “The Great Resignation,” we focus Ep. 96 on why burnout happens in the wine industry, and what can be done about it. Keeping us grounded and healthy this week are Laura Louise Green, a spirits...

What has the power to transport us through space and time with nothing more than a single sniff? The nose! In Ep. 95 we discuss the ways in which COVID-19 and technological innovations have changed our thinking on smelling. We’ll also explore the nose’s ability to dramatically enhance a whole spectrum of experiences, from our own memory to a glass of wine. Helping us sniff out the truth are Harold...

Is “Natural Wine” a category, a lifestyle, or just a buzz phrase? In Ep. 94 we hear about the Cold War between natural and conventional winemakers, question the possible quackery of so-called clean wines, and more. Our natural wine guides are Esther Mobley, an award-winning journalist and the wine critic at the San Francisco Chronicle; and Amanda Smeltz, a sommelier, poet, the newly-annointed Euro...

Are social media “vinfluencers” bringing new consumers to wine, or simply devaluing expertise? What does it take to be a successful wine pro in the digital age, and what does authenticity look like in a world of polished Instagram feeds? In Ep. 93 we unpack these thorny questions and more, as we explore the ways social media and online personas have changed and shaped our industry. Influencing The...

What do toilet paper and Bordeaux have in common? Who’s making money in wine these days and how are they doing it? In Ep. 92, we dive into the economics of the wine world. We discuss the various ways the pandemic has upended the industry, and debate what changes might be here to stay. Our team of financial advisors includes Felix Salmon, Chief Financial Correspondent at Axios and host of The Slate...

Do you remember when massive throngs of people gathered to drink wine together without a second thought? In Ep. 91, we reminisce about our most memorable moments from wine trade shows and consumer fairs with guest panelists Alpana Singh and Stevie Kim. We also discuss the ways in which these mega-events forge connections and propel the industry forward. Meet our panelists: Stevie Kim is an author,...