Trace3
The Founder Formula
Every passing moment, a tech startup disrupts life as it was. In humanity’s pursuit of faster, better, and higher capacity, fresh companies are tackling old problems and modern complexities, all while pushing the bounds of the future. The Founder Formula brings you in—behind the curtains and inside the minds of executives at Start-ups that have traditionally only been found in Silicon Valley—and the Venture Capital Firms that fund them.
Where to listen?
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Episodes
Yoav Landman - Co-Founder of JFrog 24.06.2026 28:14
In this episode of The Founder Formula, co-hosts Sandy Salty and Todd Gallina sit down with Yoav Landman, Co-Founder of JFrog, to explore how an open source project born out of a real developer pain point evolved into a publicly traded company serving organizations around the world. Yoav shares the origin story behind JFrog plus another company he founded, the early challenges of building an infra...
Yoav Regev - Co-Founder of Sentra 29.10.2025 22:55
In this live Founder Formula conversation recorded at Trace3’s Evolve conference, your hosts Todd Gallina and Sandy Salty sit down with Yoav Regev, Co‑Founder and CEO of Sentra . Regev traces his path from nearly 25 years in Israeli military intelligence (including leadership within Unit 8200) to founding Sentra, where his team helps enterprises move faster by understanding, governing, and securin...
Garima Kapoor - Co-Founder of MinIO 15.10.2025 25:32
This special episode of The Founder Formula goes behind the scenes with Garima Kapoor, Co‑Founder of MinIO, and was recorded live at Trace3’s Evolve Conference! Your co-hosts Todd Gallina and Sandy Salty reflect with Garima on her founder’s journey, growing an open‑source‑first product into enterprise impact, and what it takes to serve the AI era’s demand for on‑prem, exascale object storage. This...
Oded Hareven - Co-Founder Akeyless 20.06.2024 52:13
The rise of machines has led to a tsunami of machine identities. This Founder set out to manage those identities and protect their secrets. In this episode, of The Founder Formula, our co-hosts Todd Gallina and Sandy Salty interview Oded Hareven, the Co-Founder and CEO of Akeyless. The three of them discuss the significance of the Akeyless name, the commitment it takes to found a company, fundrais...
Lauren Fitzpatrick Shanks - Founder of KeepWOL 09.05.2023 44:28
In this episode of The Founder Formula, learn all about Lauren Fitzpatrick Shank’s journey to entrepreneurism. Lauren is the Founder and CEO of KeepWOL, a game-centric talent development platform. Listen in to this episode of The Founder Formula to hear directly from a Founder whose mission is to help leaders deeply understand their employees. Plus, you’ll hear about building a brand that solves...
Bipul Sinha - Co-Founder of Rubrik 23.03.2023 34:15
This Founder has years of experience helping billion-dollar companies realize their full potential, including the data security company he founded, Rubrik. In Bipul Sinha’s world, data is the most critical asset. Co-hosts Todd Gallina and Tony Olzak sit down with Bipul and discuss the importance of selling strategy, and then share some valuable insights into the world of data security, entrepreneu...
Chris Kirsch - Co-Founder of runZero 12.12.2022 57:36
This Founder has some surprising additional talents outside of founding a company that’s raised $20 million in VC funding to hunt for networked devices. After helping several start-up brands market their solutions, Chris Kirsch joined the founding team of runZero and is currently the company’s CEO. In addition to a fun round of “fact or fiction,” The Founder Formula co-hosts Todd Gallina and Sand...
Guy Podjarny - Founder of Snyk 27.10.2022 47:52
Security teams sometimes need to tackle big transformations as they keep up with today’s threat landscape. This two-time Founder set out to make that transformation less intimidating. In this episode, our co-hosts Todd Gallina and Sandy Salty interview Guy Podjarny, the Founder and President of Snyk. The three of them discuss how Guy was able to overcome a catastrophic failure, the importance of w...
Mohit Tiwari - Co-founder of Symmetry Systems 26.09.2022 46:24
Identity and data are intrinsically linked. In fact, our guest in this episode tells us 10 years from now the only things that will mater in cloud computing and cybersecurity will be people and data. The rest is just details. In this episode, co-hosts Todd Gallina and Sandy Salty of Trace3 interview Mohit Tiwari Co-Founder & CEO at Symmetry Systems. Mohit tells us all about his transition from...
Arick Goomanovsky - Co-founder of Ermetic 12.09.2022 47:17
This Founder challenges others looking to start a business to ask themselves - Why do you want to start a company? Ermetic Co-Founder Arick Goomanovsky is a two-time founder who appreciates the ever-evolving journey of founding a company. In this episode, co-hosts Todd Gallina and Sandy Salty sit down with Arick to discuss the inner workings of launching Ermetic, a cloud security startup which has...
Vikram Kapoor - Co-founder of Lacework 25.08.2022 34:13
This entrepreneur knows that to build a successful company, the clients’ experiences, motivations, issues, and mindset comes first. Vikram Kapoor, Co-founder and CTO of Lacework, talks about the origins of his customer-centric mentality in his journey of building a Series D funded technology startup. Vikram tells co-hosts Sandy Salty and Todd Gallina about the most important factors in scaling Lac...
Rakesh Loonkar - President & Co-founder of Transmit Security 11.10.2021 49:38
You need these two things to start a company: a really big idea and a plan for how to get there. Our guest today has an absolutely mammoth idea…Passwordless authentication. In this episode, we interview Rakesh Loonkar, President & Co-Founder at Transmit Security and four-time founder, about how his latest company achieved the largest series A in the history of cybersecurity with a big idea and...
Armon Dadgar - Co-founder of HashiCorp 16.08.2021 39:23
Big tech companies have their pros and cons; but compared to the freedom found in startups, the choice was a no-brainer for Armon. In this episode, we interview Armon Dadgar, Co-founder and CTO at HashiCorp, about how his company gained success through a balanced relationship with the co-founder, seed money from trusted investors, and changing hats as the CTO to best fit the specific concerns of t...
Amir Ben-Efraim - Co-founder of Menlo Security 02.08.2021 43:45
Menlo was founded, in part, because five cybersecurity experts were fed up. Security products should stop bad things from happening — but they didn’t. Founding his second company on the premise of “Hey, we can do better” has taken this entrepreneur all the way to validation in Gartner’s Magic Quadrant within a decade. In this episode, we interview Amir Ben-Efraim, CEO at Menlo Security, about less...
Andrew Rubin - Founder of Illumio 29.07.2021 52:09
Celebrating a massive milestone - $225 million in Series F funding for Illumio - our guest today is startup guru and network security expert, Andrew Rubin. Illumio is at the bleeding edge of the cybersecurity maelstrom with their groundbreaking work in Zero Trust Segmentation. Andrew offers up his entertaining insights on cyber security, his history as a successful entrepreneur and fashion investo...
Mike Pfeiffer - Founder of CloudSkills.io 05.07.2021 41:07
For this Founder, getting out of the cubicle and teaching completely changed his life and his career. We’re talking to Mike Pfeiffer this week on The Founder Formula. He’s the CEO and Founder of CloudSkills.io, the most immersive cloud and devops learning community in the world. Mike realized as he was working in tech support and cloud architecture that his true calling is to teach, but on his own...
Brian Wheeler - Co-founder of Morpheus Data 22.06.2021 44:24
Why would you launch a company when you’re already working at your dream job? If you’re Brian Wheeler, the answer is simple: you can stay a partner at your dream job, while also able to branch out and launch a new company. It was a win/win. In this episode of The Founder Formula, we talk to Brian, who is a partner at Bertram Capital, and the cofounder of Morpheus Data, a cloud application manageme...
Ian Tien - Co-founder of Mattermost 02.06.2021 43:57
How do you know when you’ve built a winning culture? More importantly, how do you know when you’ve succeeded in instilling your core values across the entire company? We’re talking this week to Ian Tien, CEO at Mattermost, an enterprise messaging workspace for teams to collaborate securely and effectively. His career has taken him through various areas of the entertainment industry including found...
Evan Macmillan - Co-founder of Gridspace 30.03.2021 48:13
If you’re not using video to communicate your message, odds are that you’re missing a huge array of potential investors, consumers, and users. And before you make excuses about your company not being exciting, or your product not sexy enough for video, take a listen to this episode of The Founder Formula. This week we're talking to Evan Macmillan, CEO and Co-Founder at Gridspace, an AI-driven...
Nolan Bushnell - Co-founder of Atari, Inc. Part 2 11.03.2021 26:17
Last Episode we spoke with a man who has been called the Father of Video Games. Silicon Valley legend Nolan Bushnell. If you haven’t listened, make sure you go back and do so, because we talked all about his career up through his time at Atari, and ultimately the sale of Atari to Warner Media. In part 2 of our interview with Nolan, we’re covering the second half of his career. With someone as stor...
Nolan Bushnell - Co-founder of Atari, Inc. Part 1 29.01.2021 26:01
For the 25th episode of The Founder Formula, we thought we’d pull out all the stops, and invite one of the most famous founders in Silicon Valley history on the show for a two part extravaganza. If you spent any amount of time in the 1970’s & 1980’s playing Atari, you have our guest, Nolan Bushnell to thank. Nolan founded Atari, and brought video games to the home user, selling over 30 million...
Renen Hallak - Co-founder of VAST Data 18.12.2020 39:05
On this week’s episode of The Founder Formula, we talk with Renen Hallak, Founder and CEO of VAST Data. In 2019, he was honored for entrepreneurship by Goldman Sachs at their annual Innovator Summit. His company also recently made the news by raising $100M in Series C Funding — so it’s safe to say that Renen knows a thing or two about being a successful founder. Our conversation was incredible, an...
Rehan Jalil - Three-Time Tech Founder 19.11.2020 43:17
On this week’s episode of The Founders Formula, we talk with Rehan Jalil. Rehan is a successful three-time founder, holds an AMP from Harvard Business School, has over 25 patents either granted or pending, and was named one of Ernst & Young’s Entrepreneur of the Year finalists. It’s safe to say that Rehan knows a thing or two about the founder’s formula, and we were blown away with the wisdom...
Justin Borgman - Co-founder of Starburst 01.09.2020 50:06
Our recent podcast guest and 2-time founder saw entrepreneurship as a way to have an impact on the world. He and his employees wanted to do something to help fight against COVID-19, so they made their whole enterprise solution free to COVID-19 researchers. That’s true impact. That’s wanting your work to do good in the world. In this episode, we interview Justin Borgman, Co-founder & CEO at Sta...
Todd Mostak - Co-founder of OmniSci 21.07.2020 40:28
When we asked Todd what clued him in that he was destined to become an entrepreneur, he said, “Intense curiosity.” The first-time founder taught himself Arabic, programming languages, data science, and entrepreneurship. In this episode, I interview Todd Mostak, Cofounder and CEO at OmniSci, about his amazing startup journey. Listen to this and all of The Founder Formula episodes through your favor...
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