The Formula with Peter Roth

Marques Ogden played offensive tackle in the NFL, built an eight-figure construction empire after football, and then lost every single penny. He hit rock bottom at $8.25 an hour. In this episode, I press him on the exact operational mistakes, ego-driven decisions, and business failures that no other interviewer has dug into. This isn't the polished motivational version of the story. We get into th...

Are you chasing leads like a gambler at a slot machine, or are you building a predictable engine like an investor? In this episode, we break down the fundamental difference between outsourcing your growth and owning your process. We explore the "Solar Bro" shakeout, the brutal reality of high-urgency niches like roofing and HVAC, and why the "accountability culture" is finally catching up to those...

In this episode, we dive deep into the mindset shift required to move from ruthless, "one-sided" transactions to building a massive business engine fueled by mutual success. We explore why treating professional relationships with the same gravity as a marriage is the ultimate secret to long-term scaling and why "thinking big" starts with ensuring your partner wins first. From the mechanics of high...

In this episode, Peter Roth breaks down how he turned cold outreach into a powerful, scalable lead generation machine. From humble beginnings using VAs to building fully managed call centers, this conversation reveals how real estate professionals can take control of their pipeline, generate consistent appointments, and close more deals. If you're tired of unpredictable marketing and want a system...

Most people don’t start a business for passion they start because they have no other choice. In this episode, Peter Roth shares the raw truth behind entrepreneurship: building from necessity, not glamour. From getting fired from multiple jobs to launching his first business, he breaks down the mindset shift from survival mode to scaling a real company. This conversation dives into immigrant mental...

In this candid conversation, a seasoned entrepreneur shares his unconventional journey through the worlds of luxury cigars, HVAC, and renewable energy. From winning lawsuits against landlords to becoming an "accidental" HVAC expert, he breaks down the raw reality of what it takes to survive and thrive in business. Discover why passion is the only fuel that lasts, the truth about the "no-loan" sola...

Are you spreading yourself too thin across door knocking, online ads, and cold calling? In this episode, we sit down with Peter Roth, owner of SolarWise and expert in call centers and age leads, to discuss why "niching down" your sales method is the fastest way to success.  We dive deep into the reality of the sales grind—embracing the "suck"—and why having a mentor is more important than the bran...

From surviving a $100,000 legal nightmare in the cigar business to building a dominant solar sales organization, Peter Roth has seen it all. In this episode, Peter breaks down his "accidental" entry into the HVAC world with a local "MacGyver" and why he eventually pivoted to the high-stakes world of solar lead generation. We dive deep into why traditional paid marketing like Facebook is failing mo...

Digital ads are getting more expensive, audiences are experiencing ad fatigue , and businesses are struggling to generate quality leads. In this episode, Peter and David break down why traditional digital marketing isn’t as effective as it used to be and why cold calling and call centers are making a major comeback . Peter shares his journey from starting businesses at 22 to building a successful...

In this episode, the conversation dives into the breathtaking beauty of Colorado’s mountain towns, the rising cost of living in places like Steamboat Springs, and unforgettable adventure stories from the Rocky Mountains. From intense off-road side-by-side trails to relaxing in natural hot springs, this episode explores the thrill, danger, and beauty of mountain life. You’ll also hear wild travel e...

In this podcast episode, we break down why traditional digital advertising is becoming more saturated and expensive, and how smart investors are turning to call centers and cold calling as a scalable lead generation strategy. You’ll learn why ads often fail to stand out, how “digital door knocking” works, and the 4 essential components of building a profitable call center for real estate or any se...

In this episode, we dive into the real numbers behind call center–based lead generation and how it compares to high-touch outreach strategies. The conversation explores the trade-off between volume and quality , why call centers are still powerful for scaling outreach, and the challenges of digital marketing like ad fatigue . You’ll learn why some marketers choose a high-volume approach , how conv...

How do you go from running a bar to building and selling an HVAC company and eventually discovering a whole new business in lead generation and call centers? In this episode, we dive into a raw entrepreneurial story about getting ripped off by contractors, learning sales from scratch, and discovering that the real power in marketing isn’t ads it’s people. From paying a technician in Bud Light to b...

In this episode, we dive into an incredible entrepreneurial story that started with a cigar lounge, a lawsuit, and a $65,000 HVAC lesson . What seemed like a major setback turned into the unexpected start of a brand-new business. From knowing almost nothing about HVAC to building and eventually selling a successful company, this conversation breaks down sales, marketing, lead generation, and the r...

In this episode of HVAC Hotshots, Peter breaks down how HVAC businesses can stop overpaying for shared leads and start booking high-quality appointments at wholesale prices by building their own in-house call center. Learn why taking control of your lead generation is the ultimate scaling secret for the trades.  Timestamps 0:00 – The value of owning your lead generation  0:44 – Peter’s background:...

In this episode, we sit down with Peter to discuss the "accidental" journey of building a powerhouse call center. From his early days growing up in a bowling alley to launching a cigar kiosk at 24, Peter shares the raw, immigrant-driven spirit that led him to dominate lead generation in the solar, roofing, and HVAC industries. We dive deep into the "secret sauce" of scaling a business through cons...

Podcast Description In this episode, we dive deep into the grit and mathematics of true entrepreneurship. From the early days of maxing out credit cards for a suburban cigar kiosk to scaling a high-output HVAC company, we explore why most business owners struggle to move beyond "self-employed" status. We break down the shift from "wrench turner" to "white collar" strategist, the controversial worl...

Podcast Description In this episode, lead generation expert Peter Roth breaks down the exact system he used to build a call center that consistently generates real estate opportunities. If you're struggling to find motivated sellers or want a scalable way to create leads, this episode is packed with actionable advice. Peter shares the simple 3-step framework anyone can follow: hiring the right VA,...

Podcast Description What if getting sued actually launched your biggest business success? In this episode, Peter Roth shares the unbelievable story of how a lawsuit pushed him into the HVAC industry and how that journey eventually led to building scalable lead generation systems and outbound call centers. From running a cigar kiosk at 24… to being overcharged by HVAC companies… to accidentally bui...

In this episode, we dive deep into the "rite of passage" every entrepreneur faces: catastrophic failure. From the scammy downfall of the solar industry to losing $10 million in a single crypto crash, our guests share why the best investment you will ever make is in yourself. We also explore the surprising "resurgence" of old-school marketing like mailers and cold calling now that AI-generated nois...

Podcast Description Stop letting your hard-earned leads go to die. In this video, we dive into why 90% of businesses fail by simply not calling people back and how "speed to lead" is the ultimate competitive advantage.  Learn why traditional digital marketing like Facebook ads often isn't enough and how building a dedicated, remote call center can transform your outbound sales. In this episode, yo...

Podcast Description How do you actually scale a trades business to 8 figures without getting buried in lead gen costs? In this episode, we dive deep into the world of high-level sales, outbound call centers, and why the "AI revolution" isn't coming for the trades as fast as you think.  We break down the recent FCC regulations that have effectively banned cold calling via AI, creating a massive opp...

Podcast Description Are you tired of "renting" your growth from Angie’s List, Thumbtack, or overpriced Facebook ads? In this episode, we sit down with Peter Roth , the founder of Scaleify , to discuss why the "old school" method of outbound telemarketing is actually the most modern way to scale your business. Peter shares his journey from getting fired from a real estate job (where he spent 60 min...

Is outbound marketing actually dead, or is it just getting less crowded?  Episode Summary "Outbound is dead." You've heard it, but here is why you should love that rumor: it keeps your competitors out of the game. In this video, we explore the reality of lead generation for blue-collar industries. We discuss why many business owners "go to die" on their leads because they lack the infrastructure t...