Flo Lumsden
The Format.
A podcast newsletter for podcast producers - updates on tech, monetization and even the psychology behind podcasting. theformatpodcast.substack.com
Author
Flo Lumsden
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Building Presence 🙏 Muscle💪 Memory for High-Stakes Moments 🎥 10.07.2026 33:56
In this episode, Flo from Chorus Studios sits down with executive coaches Alison Webster and Lauren Wingard to explore the difference between presence and performance. Does practice help you be more present or does it make you seem more performative or fake? They discuss their experience with how mindfulness, vulnerability, and authentic communication can revolutionize your approach to leadership,...
Ep 10. What Award-Winning Storytellers Understand About Authenticity 10.04.2026 36:39
I’m thrilled to kick off Season Two of The Format with my cousin Taylor Lumsden, an Emmy award-winning photojournalist and producer whose career spans radio, TV news, documentaries, and branded content—all of which I somehow forgot about until we reconnected at Thanksgiving! Taylor walks us through his incredible journey, from DJing weddings in college to producing the wildly popular Texas politic...
Ep 9. How Arielle Nissenblatt Built a Career in Podcasting From Scratch 16.06.2025 39:25
We spoke to self-described “audio and podcast person” Arielle Nissenblatt about distance running, the importance of trailers as a tool for onboarding new listeners, and her eleven-year journey from casual podcast consumer to one of the leading voices in the industry. She developed the idea for her first podcast newsletter, Earbuds , in 2017 while stuck in LA traffic. Eight years later, Arielle has...
Podcast Festival Highlights: Storytelling Tips, & Audio vs Video Debate | On Air Fest Recap - Ep 8. 03.04.2025 58:54
(🎧 Listen on Spotify or Apple Podcasts .) Lauren Wingard and I had a blast at On Air Fest in Brooklyn last month. In these interviews, we cover everything from audience research to the ever-evolving debate between audio and video podcasting. Lauren and I reflect on the 5 “on the street” interviews we did at On Air Fest last month and share our favorite takeaways and learnings. We hope you enjoy!...
Ep 8. Voices of On Air Fest 2025 (VIDEO) 31.03.2025 58:54
(🎧 Listen on Spotify or Apple Podcasts .) Lauren Wingard and I had a blast at On Air Fest in Brooklyn last month. In these interviews, we cover everything from audience research to the ever-evolving debate between audio and video podcasting. Lauren and I reflect on the 5 “on the street” interviews we did at On Air Fest last month and share our favortie takeaways and learnings. We hope you enjoy!...
Ep 7. The Invisible Art of Podcasting 12.02.2025 47:47
(Listen on spotify , apple podcasts ) I discovered Siobhan and her work on the internet, of course. Her book “ The Power of Podcasting ” caught my eye and I added to cart . Most books about podcasting are full of tactics and fluffy advice. The Power of Podcasting, however, gave me specific examples from Siobhan’s decades in radio, documentary, and podcast production to back up her learnings. In th...
Ep 6. Podcast Hosting on Substack? My Pros and Cons so far 04.09.2024 21:52
I’m trying something new again! I recently wrote a blog outlining the pros and cons of hosting my podcast on Substack, and now I’ve added a companion podcast episode to the blog. To read along as you listen, here is the original blog below. What do you think of this format? My friend Angela Hollowell was the first friend and fellow producer who enthusiastically introduced me to Substack. She was...
Ep 5. Give a Podcast Interview like a PR Pro with Elliot Tomaeno 14.08.2024 47:05
(Listen on spotify , apple podcasts ) Have you ever wondered how PR professionals help their clients prepare for a podcast interview? You are about to find out! Elliot Tomaeno founded ASTRSK PR in 2012 and has worked with some of the most innovative startup brands out there, including Groupon, Prime Video, Lemonade, Getaround, THINX, and Squarespace. He has been featured on Business Insider’s Top...
Ep 4. How to Create (and Maintain) a Great, Strategic Podcast 10.07.2024 51:01
(Listen on Spotify , Apple Podcasts ) Meet Ana Xavier: Originally from Portugal, Ana created her first podcast back in 2008 (!!) while completing her bachelor’s of science in communications and journalism from the University of Porto. After a decade of experience in podcasting, broadcasting and digital marketing in Portugal, and London, UK, founded The Podcast Space. Ana and her team have helped m...
Ep 3. Branding? Budget? Answering my Most Common Questions about Podcasting 29.04.2024 18:26
(Listen on Spotify .) Podcasting has exploded in popularity i n recent years, providing a unique and intimate way to share stories, ideas, and experiences. With the emergence of user-friendly technology and platforms, it's never been easier to start your own podcast. But why create one and where would you even start? How much does it cost? This piece is inspired by conversations I’ve had with doze...
Ep 2. Get Paid to Listen to Podcasts?! 07.03.2024 55:14
The Future of Podcasting: A Deep Dive with Nick from Fountain LISTEN ON FOUNTAIN The podcasting landscape is continually evolving, and one company at the forefront of this revolution is Fountain. In a recent discussion, Nick, a co-founder of Fountain , shed light on how the company is shaping the future of podcasting, addressing challenges faced by creators, and redefining the concept of value in...
Ep 1. Technique & Technology in The Podcast Age 20.12.2023 49:22
It's here! The first podcast episode of The Format. This conversation is with my friend and fellow podcast producer based in Durham, North Carolina, Angela Hollowell. Angela owns Rootful Media and hosts The Honey and Hustle Podcast. We talk about crafting an engaging interview, managing guest expectations, tech tools we are loving and using podcasting to disseminate information and build communi...
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