The Forever Athletic Podcast

If you’re a lifter over 35 dealing with niggles, tweaks, or recurring injuries — this episode is your roadmap to staying consistent and keeping progress moving. Most injuries at this age aren’t catastrophic… they’re management issues. And with the right approach, you can keep training, stay strong, and build a physique you’re proud of without making anything worse. In this episode of The Forever A...

Nights out, work dos, and family dinners don’t have to destroy your progress. In this episode, I break down how to handle social events without derailing your weight loss goals, so you can enjoy yourself, stay in control, and still make progress this holiday season. You’ll learn seven practical and mindset-based tips for staying consistent without restriction or guilt. In This Episode: Why one nig...

Everyone says “I’ll start after Christmas”, but that’s the worst advice you could take. In this episode, I explain why right now is actually the best time to start your weight loss journey. You’ll learn how to build momentum before the chaos, create flexible nutrition habits that last, and enter January already confident, not starting from scratch. This is a realist, no-BS guide to building a plan...

Ever wondered why so many successful people — the business owners, the leaders, the parents juggling it all — can’t seem to nail their health and fitness goals? In this episode, Ian breaks down why being driven, ambitious, and successful in one area of life doesn’t automatically translate into success with your body and fitness. If you’ve ever thought, “I’m winning everywhere else… why can’t I win...

If you’ve ever said, “I know what to do, I just don’t do it,” this one’s for you. In this episode, Ian Wood breaks down how to stay motivated to work out — especially when you’re juggling work, kids, and a million other things. Spoiler: motivation isn’t the problem. You don’t need another 30-day challenge or motivational quote. You need systems — simple, low-stress structures that make consistency...

Tired of following diet rules that make fat loss harder, not easier? In this episode, I break down 7 dumb diet culture rules you’ve been told to follow — and why they’re actually holding you back . From obsessive calorie tracking to “clean eating” to the myth that carbs are the enemy, I’ll cut through the noise and give you the realist view on what actually works when it comes to losing fat and fe...

Struggling with hunger while trying to lose weight? You’re not alone. In this episode, I break down why hunger happens during fat loss, why it’s completely normal, and six practical, science-backed strategies to help you manage it, without feeling deprived. Learn how to structure your meals, prioritise protein and fibre, balance fats, and train smart so you can lose fat sustainably and maintain it...

How to Keep Your Results Long After Coaching Ends (Without Tracking Forever) There are plenty of diets our there that can get you short-term results… but they then leave you stuck. You either pile the weight back on, or feel like you’ve got to track every gram of food forever just to stay in shape. That’s not how it should be. In this episode, I’m breaking down 7 key lessons from four women who’ve...

Losing fat in your 30s and 40s doesn’t have to feel like an uphill battle. If you’ve ever thought your metabolism is broken, or felt stuck in that all-or-nothing cycle of restriction, weekends off, and starting again on Monday, I recorded this episode for you. In today’s show, I break down the 7 biggest fat-loss truths I wish every lifter over 35 knew. These are the boring but powerful basics that...

Are you stuck logging every calorie, weighing every meal, and scanning barcodes in supermarkets before taking things home? I want to help you escape the cycle. In this episode, I break down why obsessive tracking isn’t the magic solution to fat loss, and what really works instead. As a personal trainer in Poole , I’ve seen this same mistake countless times. People think their issue is willpower or...

Struggling to build muscle or lose fat after 40? In this episode of the Forever Athletic Podcast , I breaks down exactly how men and women over 40 can train smarter, not harder to finally see results. Discover: ✅ Why training after 40 is different (and how to adjust) ✅ The 5 training tips every 40+ lifter needs to know ✅ How to build muscle, lose fat, and stay injury-free without living in the...

In this episode I give you a rundown of what I think is the dream client journey for people starting out on my Start With 6 group nutrition coaching programme. Week by week, we break down the ideal goals and takeaways that will help you finish the 6 week challenge with everything you need to maintain your fat loss progress, or maintain your fat loss momentum to continue pushing on in pursuit of yo...

Are you over 35, training hard, but not seeing the results you want ? In this episode, I break down exactly how I would eat if I were starting fresh, 8 clear, actionable steps that cut through the confusion and finally get your nutrition working with you, not against you. Whether your goal is fat loss, building muscle, increasing energy, or feeling healthier — this episode gives you the structure...

If you’re over 35 and want to train smart, stay injury-free, and actually look like you lift — is it better to use machines or free weights? In this episode, I break down: The real pros and cons of both Why free weights aren’t always the "gold standard" How machines can actually help you build muscle and stay consistent How to combine both styles in a way that works with your body, not a...

To learn more about my 1-1 coaching services, visit www.coachianwood.com/coaching

In this episode I cover my recent experience of using the Recovery Suite a my new place of work SN Hub in Poole . I've just turned 38, I'm in a "push phase" of training where I'm looking to make significant progress, and using something like hot/cold therapy can be a nice addition once you have the basics of recovery nailed down. In this episode I cover: ✅ The 3 pillars of r...

In this episode I jump in cold and give you a run through of my last intake of Start With 6. I talk about how the programme works, why it's so effective, but more importantly, how it worked for the top 3 prize winners, including: - Lily who won £100 cash on a nutrition challenge despite having weeks without a kitchen. - James who won £50 cash while negotiating an epic long weekend at the Silve...

Think you need to control every bite, gram, and weigh-in to lose weight? Think again. In this episode, I break down one of the biggest mindset traps in the fitness world, the belief that more control = more progress . Because the truth is: confidence doesn’t come from perfect macros or scale drops, or from biceps and abs. It comes from knowing you’re in control , even when life gets messy. I'l...

In today’s episode, I’m pulling back the curtain on a conversation we don’t have enough in fitness: 👉 Why chasing extreme leanness might not be the flex you think it is. I’ll share my personal experience, from single-digit body fat in my 20s to a more balanced approach in my 30s, and why I no longer chase shredded at all costs. I'll unpack: 💭 How my training and lifestyle priorities have evo...

If your training feels stuck in a rut, and you’re in the gym 5+ days a week, always tired, sore, and still not getting stronger, leaner, or visibly better, this episode is going to be the wake-up call you need. These are my 5 training truths you don’t want to hear, but probably need to. I cover: 🔹 Why “more volume” is killing your progress🔹 How to stop spinning your wheels with random workouts🔹...

If you're stuck in a cycle of “trying to be good” but not getting results, this episode will set you straight. In part one of this two-part mini-series, I'm breaking down 5 real-world truths about nutrition that most people don’t want to admit, but need to hear. These are the exact truths I share with my most successful clients who finally stop spinning their wheels and start seeing real f...

Struggling with weekend overeating? You’re not alone. In today’s episode, I’m breaking down exactly how to stop weekend overeating, even if you don’t want to track every calorie or live a life of just chicken and broccoli Monday through Sunday. If your weekdays feel on point but the weekend hits and it’s all snacks, takeaways, and drinks → this one’s for you. 👉 Learn why weekend overeating happen...

If you had just 60 days to get in shape, for a summer holiday, a big event, or simply to feel better in your skin, what would you actually do ? In this episode, I break down exactly what I’d focus on, as a coach of almost 20 years, if I needed results, fast. This isn’t about gimmicks or unsustainable crash diets. It’s about cutting the fluff , ramping up focus, and doing what works, so you look, f...

Let’s be real — holidays are for living, not logging calories and doing burpees in your hotel room. But that doesn’t mean you have to come back from every trip feeling bloated, sluggish, and like you’ve torched all your progress. In this episode, I break down a no-BS guide to staying on track with your health and fitness goals while still enjoying your holiday . You'll learn: 💡 Why your timel...

If you're 35 or older and stuck in a cycle of starting and stopping your fitness and nutrition habits, this episode of The Forever Athletic Podcast is your wake-up call. In today’s episode, I break down 3 powerful mindset shifts you must make if you ever want to stop spinning your wheels and finally build a strong, lean body that lasts. These are the exact mindset changes my most successful cl...