The Food Lab

Click here to download The Flavour Blueprint , a free guide based on the process I use with my clients to fix underperforming food and drink products. If your product isn’t selling like it used to, it’s probably not your packaging or your price, it’s your flavour. In this episode, I reveal the five biggest flavour mistakes that stop food and drink products from performing in retail, from weak or f...

Click here to download The Flavour Blueprint , a free guide based on the process I use with my clients to fix underperforming food and drink products. In this episode, I share the story behind leaving corporate R&D to start EPICSI, and why I wanted to bring creativity and purpose back into food product development. You’ll hear what made me lose faith in the system, how the industry shifted fro...

Click here to download The Flavour Blueprint , a free guide based on the process I use with my clients to fix underperforming food and drink products. If your flavour brief sounds like “Can you send a few strawberry flavours?”, this episode will change how you work with flavour houses. I share practical tips to help you write a clear, detailed flavour brief, define your flavour direction, and choo...

Click here to download The Flavour Blueprint , a free guide based on the process I use with my clients to fix underperforming food and drink products. Most tasting sessions collect opinions, not data — and that’s why they don’t help your product improve. In this episode, I explain how to run proper flavour testing sessions that give you clear, objective insights you can actually use. You’ll learn...

Click here to download The Flavour Blueprint , a free guide based on the process I use with my clients to fix underperforming food and drink products. In this episode, I share a true story that still shocks me. When I left the corporate world to help smaller food and drink brands create cleaner, more natural products, other food scientists told me I was crazy — that it was “impossible to work with...

Click here to download The Flavour Blueprint , a free guide based on the process I use with my clients to fix underperforming food and drink products. Welcome to my 30-Day Podcast Challenge — a short, daily series for food and drink founders who want to create better-tasting, cleaner, and more successful products. Over the next 30 days, I’ll share quick, easy-to-digest episodes on flavour developm...

Ever wondered why your launches show up on the shelf... but sales don’t follow? Negative reviews piling up? It might not be the  flavouring  that’s wrong, it’s the  product base . In this episode of  The Food Lab Podcast , I’m diving into why your product might taste “not quite right” and how fat, sweetness, saltiness & acidity shape flavour perception. What’s covered in this episode: Why disc...

You’ve developed a product. You want to say it’s a "S ource of Vitamin C"  or " Vitamin C  c ontribute to the normal function of the immune system" . But the legislation around nutrition and health claims is a minefield, and messing it up can get you in serious trouble.  If you're adding vitamins or minerals to your product, there's a  right  way to make a claim… and a...

Thinking of adding lion's mane, ashwagandha, turmeric or ginseng to your product? Great! But what can you actually say about their benefits on your label without breaking food law?   In this episode of the Food Lab Podcast, I kick off a new series all about nutrition & health claims. From "high in protein" to the grey zone of "on hold" claims, I unpack what's allowe...

In this first episode of The Food Lab, I dive into one of the most common — and costly — mistakes food and drink brands make: choosing the wrong flavours. From misunderstood “safe bets” like vanilla and strawberry to the importance of working with your product base rather than against it, this episode is packed with practical insights to help you: Improve your product’s flavour profile Connect wit...

In this intro episode of The Food Lab , I share my story, what inspired me to launch EPICSI, and what you can expect from this podcast series. From working in a flavour house to supporting product development at major UK brands, I’ve seen the good, the bad, and the bland. I'm here to help food and drink founders create products that truly taste good, do good, and connect with their audience. T...