The Food Lab

I have created something special for you! If you are tired of doing endless back and forth with your supplier and still not understanding why your product isn't performing, Download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free step-by-step guide based on the process I use with my clients. It shows you exactly what's wrong with your flavours and how to fix it, so you can stop guessi...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. We made it! This is the final episode of my 30-day podcast challenge, and I'm doing something different today, answering YOUR questions about product development, flavours, and everything in between. If you're a...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Someone on your team just tasted your product and said, "It doesn't taste like strawberry. but I don't have a good palate anyway". Sound familiar? I've been there, in fact, it happened just last we...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. "I have a terrible palate. I can't taste anything properly." I hear this all the time from food and drink brands, and honestly? It's complete rubbish. You absolutely CAN learn how to taste better and i...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. "How long do you think this will take?" It's the question I get asked most often by food and drink brands. And honestly? The answer is almost always longer than they expect. But here's the truth, if yo...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Today's episode is a bit different. I'm pulling back the curtain on my journey from corporate food scientist to consultant, and honestly, it's been one hell of a ride. If you're a food and drink brand won...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Chocolate. Strawberry. Vanilla. Caramel. These are the flavours everyone says they want, right? So you add them to your food or drink product, launch it, and... nobody buys it twice. Sales drop. Reviews complain about th...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. You've spent weeks perfecting your lab sample. The flavour profile is spot-on, the balance is beautiful, everyone loves it. Then you get the scaled-up version from your co-manufacturer and... it's completely diff...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Ever wondered why your flavouring tastes completely different in one recipe versus another? You're using the same amount, the same brand but somehow it just doesn't work the same way. If you're a food and dri...

⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Ever sat in a food or drink product tasting where no one says a word? Or worse, one loud voice drowns everyone else out and suddenly you're second-guessing everything? I've been there and honestly, it's one of...

⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Got this question on Instagram: "My functional food product isn't selling. What should I do?" Here's the truth: if people bought your product once or twice and then stopped buying, the number one reason is...

⁠⁠⁠⁠⁠⁠⁠⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. "Just take the emotion out of your product", I know, easier said than done, right? This is your baby. Maybe it's your grandma's recipe, a family heirloom passed down through generations, or you've spotte...

⁠⁠⁠⁠⁠⁠⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. I still remember that massive tasting at the flavour house when vegan became popular, sweet and savoury products everywhere. And at the end? We all had the same conversation: every single product was trying to copy something th...

  ⁠⁠⁠⁠⁠⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. "Can you send me a few vanilla flavours?" If this is how you're briefing your flavour house, you're doing it wrong, and I'm telling you from experience because I've worked on both sides of this mess. I...

  ⁠⁠⁠⁠⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products.  Got an Instagram question: "I'm creating a vegan product using rice protein and pea protein, which flavour do you think will work best?" Perfect! Because this is exactly what I help my clients with in my CHOOSE pac...

  ⁠⁠⁠⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products.   Should your CEO or founder have the final say on your food or drink product? Absolutely not. I've seen projects in big corporate food companies where a dozen multi-skilled people work for a year, do expensive consumer testing...

  ⁠⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products.   Why is it so hard to describe what you're tasting? When you try a product, your brain instantly jumps to "I like it" or "I don't like it" instead of actually describing what you taste - and that's com...

  ⁠⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products.   Think using a lemon extract or cucumber essence will make your product taste natural? You couldn't be more wrong. This is one of the biggest mistakes I see food and drink brands make - they assume extracts and essences are the ho...

  ⁠ Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products.   Choosing a co-manufacturer for your food or drink product? Wait before you sign anything, you need to ask these questions or you'll regret it later. I've seen too many food and drink brands make expensive mistakes because they...

Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products.   Are your product tastings a complete waste of time? If your team's drinking coffee right before, not cleansing palates between samples, or saying "I like it" instead of actually describing what they're tasting - you're...

Click here to download The Flavour Blueprint ⁠⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Ever wondered what a food scientist does all day? In this episode, I'm pulling back the curtain on my work as a food scientist and flavour expert. I share what goes into creating products from scratch (hello, 182 trials on one plant-based...

Click here to download The Flavour Blueprint ⁠⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. When your food or drink product moves from kitchen sample to full production, it’s normal for the flavour, texture, or mouthfeel to change. In this episode of The Food Lab Podcast, I explain why scaling up impacts taste, and how to plan structu...

Click here to download The Flavour Blueprint ⁠⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. In this episode of The Food Lab Podcast, I talk about one of the biggest challenges in product development: creating flavours that consumers actually connect with. You’ll learn how to adapt flavour profiles to your audience’s palate without losi...

Click here to download The Flavour Blueprint ⁠⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. Most founders think they’re running tasting sessions, but they’re actually running opinion polls. In this episode of The Food Lab Podcast, I explain how to structure proper flavour testing and sensory evaluation sessions that give you objective d...

Click here to download The Flavour Blueprint ⁠ , a free guide based on the process I use with my clients to fix underperforming food and drink products. In this episode, I break down one of the most common flavour strategy mistakes: naming your product before finalising how it actually tastes. You’ll learn why naming too soon breaks consumer trust, how to align your flavour direction with your bra...