The Food Blogger's Table

If you've ever wondered why some food blogs seem to dominate Google search results while others struggle to gain traction, the answer may be topical authority. In this episode, we're breaking down what topical authority actually means, why it matters for food bloggers, and how to build it strategically so your content has a better chance of ranking, attracting organic traffic, and growing your bus...

Not every DIY website tweak is helping your food blog grow. In fact, some of the most common “quick fixes” food bloggers make can quietly hurt site speed, SEO, user experience, ad revenue, and long-term scalability. In this episode, we’re talking about the DIY website changes that often create bigger problems behind the scenes — and how to know when a tweak is actually working against your growth....

If your food blog feels busy but not truly scalable, this episode's going to challenge the way you think about growth. In this episode, we’re diving into the structural shifts that separate overwhelmed content creators from sustainable food blog business owners. Scaling isn’t just about publishing more recipes. It’s about building a business with intentional systems, stronger foundations, and long...

If your food blog feels “clunky,” hard to navigate, or overwhelming for readers, this episode is your wake-up call. In this real-life food blog redesign case study, I sit down with Heather Farmer of Boston Girl Bakes to break down what happened when she restructured her site for user experience, SEO, and ad revenue optimization, and why it completely changed how her blog performs. Before the redes...

If you’ve been pouring time into your food blog but your traffic isn’t growing the way you expected, this episode is going to change how you think about SEO. Because here’s the truth: food blog SEO isn’t just about keywords, plugins, or checking off a list of “best practices.” It’s about building a strategy that helps your content get found, understood, and prioritized by search engines. In this e...

If you feel like you’re constantly publishing new recipes but your traffic isn’t growing the way it should, this episode is going to shift how you think about your content strategy. We’re diving into cornerstone content: what it actually is, why it matters for food bloggers, and how it becomes the foundation for sustainable SEO growth. At its core, cornerstone content is your most important, high-...

If your food blog is growing—but not turning into a sustainable, scalable business—this episode will shift how you think about your strategy. In this episode, I’m joined by Josh Gale of Chef Out West, who shares how he transitioned from working as a private chef for A-list clients to building a full-time content business centered around ownership, sustainability, and long-term growth. We dive into...

If you’ve been focusing on SEO—optimizing your posts, using the right keywords, and following all the best practices—but your food blog still isn’t ranking the way you expected, you’re not alone. Because the truth is, SEO isn’t just about what’s on the page. In this episode, we’re breaking down why many food blogs struggle to rank—even when their SEO looks “perfect” on the surface—and what’s actua...

If your food blog feels a little scattered behind the scenes, it’s not just a workflow issue—it could be quietly impacting your income. Because when your content isn’t organized strategically, readers struggle to find what they’re looking for, they click less, and they leave sooner. And that directly affects your pageviews, session depth, and ultimately your ad revenue. In this episode, we’re brea...

If you’ve ever felt like you’re guessing what to post on your food blog (or scrambling to keep up with seasonal content), you’re not alone. But the most successful food bloggers aren’t just creating content randomly. They’re following a strategic, year-long plan designed to maximize both traffic + ad revenue. In this episode, we’re breaking down how to create a 12-month content calendar that actua...

Seeing your RPM drop can feel frustrating—especially when it seems like nothing on your blog has changed. And for many food bloggers, the first instinct is to blame their ad network. But in most cases, the real issue isn’t the network—it’s what’s happening on your site. In this episode, we’re breaking down the most common reasons RPMs drop + why the cause is often tied to your website’s structure,...

If your food blog traffic is climbing but your ad income hasn’t followed, you’re not alone. Many food bloggers assume that once they reach certain traffic milestones, ad revenue will naturally increase. But in reality, traffic is only one piece of the monetization puzzle. In this episode, we’re unpacking why growing pageviews don’t always translate into higher ad earnings—and what’s actually happe...

Many food bloggers focus on publishing more recipes, improving their photography, or growing their traffic. But the real turning point happens when your blog stops functioning like a collection of posts—and starts operating like a business. In this episode, we’re breaking down what it actually takes to turn a food blog into a true revenue-generating machine. Because the truth is, ad income isn’t j...

Most food bloggers focus on creating more content—but very few think about how their blog is actually structured. And that structure plays a huge role in how easily readers find recipes, how long they stay on your site, and ultimately how much ad revenue your blog can generate. In this episode, we’re diving into the profitable structure of successful food blogs + why organization matters more than...

In this episode, we unpack exactly why pageviews alone don’t move the needle on RPMs + what a strategic foundation really looks like for food bloggers ready to monetize at scale. I break down the invisible infrastructure that separates hobby blogs from revenue-generating platforms: stability that supports growth, scalability that handles spikes without hurting UX, and ad-readiness that premium net...

It’s the question every food blogger is asking: with AI sites everywhere, what happens to the rest of us? In this episode, Jen and Tony Hill talk about how to future-proof your food blog by building trust, creating brand cohesion, and showing the real human behind the recipes. From color palettes to contact pages, discover the small shifts that make your site stand out to readers, ad networks, and...

You’ve optimized your posts, nailed your SEO, and created gorgeous recipes… so why isn’t your traffic (or RPMs) growing? In this episode, Jen sites down with Grayson Bell of iMark Interactive, and together they pull back the curtain on the hidden culprit: site speed. You’ll learn how even a few seconds of lag can tank your rankings, lower your ad income, and frustrate your readers—plus the exact s...

Your food blog colors do more than look pretty. The wrong palette can hurt readability, SEO, and even ad income. In this episode, Jen and branding expert Nicola share how to: Choose colors that improve site accessibility Match your palette to photography + brand voice Use contrast to keep readers (and ad clicks) longer If you’ve ever wondered whether your blog colors are helping or hurting your gr...

What if you could create content for brands—without posting it on your blog or Instagram? In this episode, Kala shares how she turned UGC into a thriving income stream and the exact steps food bloggers can take to pitch, price, and package their work. If you’re ready to diversify your revenue without adding more to your blogging workload, this is your blueprint. Whenever you're ready, here's where...

Think you’re too busy to grow your food blog? This episode will prove you wrong. Food blogging takes time—but what if you don’t have much of it? In this episode, we’re tackling the biggest challenges busy food bloggers face: limited time, overwhelm, and the pressure to “do it all.” You’ll discover realistic strategies to grow your food blog even if you only have a few hours a week, plus how to avo...

Pinterest has been a traffic powerhouse for food bloggers for years—but are you really turning saves into clicks? In this episode of The Food Blogger’s Table , Jen and Carly, from Pinteresting Strategies, go beyond Pinterest SEO and dive into the strategy behind irresistible pins. You’ll learn how to write titles that drive click-throughs, why fewer, smarter pins often outperform dozens of duplica...

Are your plugins secretly slowing down your food blog—or worse, costing you traffic and ad revenue? In this episode of The Food Blogger’s Table , Jen is joined by WordPress expert Grayson Bell, of iMark Interactive, to uncover the truth about popular plugins like Jetpack, Monster Insights, Google Site Kit, and more. We discuss which plugins are worth the investment, which ones are doing more harm...

Your recipes are good. Your traffic’s climbing. Your ad income has room to grow. But your food blog design? Still stuck in DIY mode. In this episode, I’m joined by Kathryn from Kathryn’s Kitchen Blog, who shares her journey from a dated blog layout to a polished, revenue-ready redesign—launched just days before baby #2 arrived. We dive into: Why she knew her old layout was hurting user experience...

Think you're too late to start a food blog? Think again. In this episode of The Food Blogger’s Table , Jen sits down with Sue of SueBeeHomemaker.com, a food blogger who launched her blog after 50—and turned it into a thriving business. They talk about the mindset shifts, tech learning curves, and surprising advantages of starting later in life. Whether you’re 35 or 65, this inspiring conversation...

What actually makes a post go viral on Instagram? That's what Jenn Ubbens of The Happy Chef Momma and I are discussing in this episode of The Food Blogger’s Table. Jenn shares the behind-the-scenes story of how she grew her Instagram account from 2,500 to 80,000 followers—without fancy gear, perfect nails, or a viral strategy. Just one relatable dessert, a simple call-to-action, and the courage to...