Bjork Ostrom

The Food Blogger Pro Podcast

Business EN ↓ 586 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Author

Bjork Ostrom

Episodes

383: TikTok, Whisk, and the Importance of Leaning into Video as a Food Creator with Julie Tran Deily 15.11.2022 57:03

Creating viral food videos, sharing videos on TikTok, and editing your videos for different platforms with Julie Tran Deily. ----- Welcome to episode 383 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Tran Deily about how food creators can use Whisk when sharing videos on TikTok. TikTok, Whisk, and the Importance of Leaning into Video Note: Since the recording of...

382: 4 Tips for Negotiating Sponsored Content Contracts and Setting Your Rates with Jenny Meassick 08.11.2022 51:29

Reaching out to brands, negotiating sponsored content contracts, and determining your rates with Jenny Meassick from Chocolate & Lace. ----- Welcome to episode 382 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenny Meassick from Chocolate & Lace about how she works with brands and negotiates sponsored content contracts. Tips for Negotiating Sponsored Content Contract...

381: Developing Foolproof Recipes with Katie Webster 01.11.2022 45:31

Knowing a recipe is ready to publish, why recipe testing starts at the grocery store, and starting with a Hypothesis Draft with Katie Webster. ----- Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers. Developing Foolproof Recipes As food bl...

380: What Google is Expecting from Food Creators with Arsen Rabinovich 25.10.2022 50:20

How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich. ----- Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm. What Google is Expecting from Food Creators Us, to Google...

379: 5 Tips for Growing Your Blog with a Full-Time Job with Shweta Garg 18.10.2022 48:52

Managing your time as a blogger, investing in your business, and building connections with other food bloggers with Shweta Garg from Masala and Chai. ----- Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala and Chai about how she's grown her blog while working a full-time job. Growing Your Blog with a Full-Time Job Are you gro...

378: Monetizing as a Food Creator Through Digital Products, Cookbooks, and Ads with Tessa Arias 11.10.2022 57:29

Diversifying your revenue streams, selling digital products, and finding your niche as a food creator with Tessa Arias from Handle the Heat. ----- Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator. Monetizing as a Food Creator Today, we're really exci...

377: Q4 Advice for Food Creators from the Food Blogger Pro Experts 04.10.2022 35:16

Creating a content plan for Q4 and maximizing your revenue as a food creator with advice from the Food Blogger Pro Experts. ----- Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator. Q4 Advice Let's talk about Q4! The last three months of the year (also known as Q4) a...

376: Organizing and Running Large-Scale Virtual Events for Creators with Stefani Pollack 27.09.2022 54:18

Running virtual events, getting brands involved, and promoting the events to creators with Stefani Pollack from The Bake Fest. ----- Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events. Organizing and Running Large-Scale Virtual Events As food bloggers, we spend a lot of ou...

375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack 20.09.2022 44:43

Writing a cookbook proposal, finding a literary agent, and writing a cookbook with a co-author with Yvette Marquez-Sharpnack from Muy Bueno. ----- Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series. From Blogger to Cookbook Author Welcome back to our Fro...

374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook 13.09.2022 1:08:43

Getting two cookbook deals, choosing a cookbook topic, and navigating the cookbook writing process as a food blogger with Adrianna Adarme from A Cozy Kitchen. ----- Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series. From Blogger to Cookbook Author We're exc...

373: How to Leverage Your Expertise and Passion to Teach Online Cooking Classes with Cynthia Samanian 06.09.2022 59:45

Finding your purpose as a business owner and teaching engaging online cooking classes with Cynthia Samanian from Culinary Creator Business School. ----- Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes. Teaching Online Cooking Classes Have you ever wanted t...

372: How Elena Davis Went From 20k to 100k+ Monthly Pageviews and Got Accepted Into Mediavine 30.08.2022 49:31

Getting accepted into Mediavine, running in-person cooking classes, and selling products as a content creator with Elena Davis from Cucina by Elena. ----- Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine. From 20k to 100k+ Monthly Pageviews Today, we're...

371: Becoming Full-Time Entrepreneurs and Growing Multiple Businesses with Bjork & Lindsay on the Simple Pin Podcast 23.08.2022 1:05:53

Becoming full-time entrepreneurs, building a team, and growing multiple businesses with Bjork and Lindsay Ostrom. ----- Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing Bjork and Lindsay's episode from the Simple Pin Podcast with Kate Ahl. Growing Multiple Businesses Today's episode is a bit unusual because Bjork and Lindsay are actually the ones bein...

370: How Caitlin Shoemaker Became a Full-Time Food Creator with 778K Subscribers on YouTube 16.08.2022 55:13

Becoming a full-time content creator, growing a YouTube channel, and repurposing content across different platforms with Caitlin Shoemaker from From My Bowl. ----- Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel. 778K YouTube Subscribers YouTube is a great...

369: Developing Your Voice and Connecting With Your Readers When Writing with Jessica Holmes 09.08.2022 50:06

Writing compelling blog posts, developing your voice, and connecting with your readers with Jessica Holmes from Sweetest Menu. ----- Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing. Developing Your Voice From recipe testing to sharing content on socia...

368: Becoming a TV Personality and Growing a Food and Lifestyle Brand with Rosalynn Daniels 02.08.2022 57:40

Booking TV appearances, working with brands, and growing a food and lifestyle brand with Rosalynn Daniels. ----- Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality. Becoming a TV Personality Have you ever wanted to share your recipes on TV… but you're not sure how to actually b...

367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura 26.07.2022 1:06:14

Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent. ----- Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts. Writing Great Blog Posts As bloggers, our goal is to create content tha...

366: How Rob and Jen Morris Teach Home Bakers How to Start a Successful Bakery Business 19.07.2022 56:49

Starting a small business academy and teaching others how to start a successful bakery business with Rob and Jen Morris. ----- Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business. How to Start a Successful Bakery Business We're really excited to welcome Rob and Jen back...

365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron 12.07.2022 55:55

Finding your Zone of Genius, knowing when to hire, and writing a compelling job listing with Emily Perron. ----- Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring. Finding Your Zone of Genius and Hiring the Right People Have you ever heard of the Zone of Genius? When working in this zone, you capitali...

364: Self-Publishing a Cookbook as an Online Food Creator with Chelsea Cole 05.07.2022 1:03:28

Self-publishing two cookbooks, staying organized when writing a cookbook, and tips for writing a cookbook with Chelsea Cole from A Duck's Oven. ----- Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck's Oven about self-publishing a cookbook. Self-Publishing a Cookbook We're so excited to welcome Chelsea back to the podcast af...

363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol 28.06.2022 53:48

Installing Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade. ----- Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers. Google Analytics 4 If you haven't heard, Google will be...

362: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk 21.06.2022 55:34

Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords. ----- Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research. Keyword Research Today, we're reall...

361: Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger with Eric Samuelson 14.06.2022 58:59

Earning money through an ad network, traveling full-time as a blogger, and updating old content with Eric Samuelson from Eat Like No One Else. ----- Welcome to episode 361 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric Samuelson from Eat Like No One Else about how he monetizes his site and travels full-time with his family as a food blogger. Earning $2,500 in One...

360: How Eden Westbrook Shifted Her Mindset and Became a Full-Time Food Blogger 07.06.2022 55:29

Shifting your mindset, finding your niche, and becoming a full-time food blogger with Eden Westbrook from Sweet Tea and Thyme. ----- Welcome to episode 360 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eden Westbrook from Sweet Tea and Thyme about how she shifted her mindset and became a full-time food blogger. Shifting Your Mindset Today, we're really excited to shar...

359: 5 Mistakes Food Creators Make with Email Marketing with Amy Katz 31.05.2022 56:28

Growing your email list, increasing your open rate, and earning revenue through email marketing with Amy Katz from Veggies Save The Day. ----- Welcome to episode 359 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Katz from Veggies Save The Day about mistakes food creators make with email marketing. Email Marketing Mistakes As content creators, we've all heard about...