Bjork Ostrom

The Food Blogger Pro Podcast

Business EN ↓ 586 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Author

Bjork Ostrom

Category

Business

Podcast website

foodbloggerpro.com

Latest episode

Jul 7, 2026

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Episodes

454: Catherine Zhang on Being a Netflix Star and the Power of Social Media 26.03.2024

Balancing two blogs, social media, and two dessert shops, using trends and viral videos to drive blog traffic, and winning a baking competition on Netflix with Catherine Zhang. ----- Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang. Catherine Zhang on Being a Netflix Star and the Power of Social Media Catherine Zhang has quite a res...

453: Balancing a Full-time Job and Your Food Blog with Vincent DelGiudice 19.03.2024

Transitioning careers, deciding not to take your blog full-time, and using your blog as a business card with Vincent DelGiudice from Always From Scratch. ----- Welcome to episode 453 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Vincent DelGiudice from Always From Scratch. Balancing a Full-time Job and Your Food Blog We first met Vinny when he joined Bjork for a Coach...

452: YouTube, Meal Plans, and Business Growth with Nisha Vora 12.03.2024

Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life. Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life. YouTube, Meal Plans, and Business Growth Nisha Vora (who just so happens to be the YouTube Expert on Food Blogge...

451: Staying True to Yourself as a Content Creator with Katie Higgins from Chocolate Covered Katie 05.03.2024

Navigating the evolution of online content creation, balancing SEO with creating content you love, and defining success for you with Katie Higgins from Chocolate Covered Katie. ----- Welcome to episode 451 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Higgins from Chocolate Covered Katie. Staying True to Yourself as a Content Creator Katie first started creating...

450: Planning for Extended Time Away from Your Food Blog with Jessica Hylton Leckie 27.02.2024

Delegating tasks, batching content, and planning ahead with Jessica Hylton Leckie from Jessica in the Kitchen. ----- Welcome to episode 450 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Hylton Leckie from Jessica in the Kitchen. Planning for Extended Time Away from Your Food Blog Jessica first started her blog 10 years ago when she was in school pursuing a law...

449: Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy 20.02.2024

Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy.  ----- Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy. Monetizing Through Bread, Courses, and a Food Blog We first got to know Matthew when he joined Bjork for a 2-hour-l...

448: How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers 13.02.2024

Using trending audio on TikTok, navigating the social media algorithms, and creating video content with Faith Christensen from Faith's Fresh. ----- Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen. How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers Faith first started posting food content to Ins...

447: How to Diversify Your Traffic and Income with Ewen Finser 06.02.2024

Approaching risk as an entrepreneur, diversifying your income, and learning more about the changes in the world of search with Ewen Finser. ----- Welcome to episode 447 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser. How to Diversify Your Traffic and Income The last few years have brought big changes to the online content creation world — AI, Google algorit...

446: How to Position Yourself as an Expert with Erin Jeanne McDowell 30.01.2024

Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell. ----- Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell. How to Position Yourself as an Expert Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lot...

445: Zero-Based Dream Building for Content Creators with Bjork Ostrom 23.01.2024

Pursuing zero-based dream building, being intentional about educating yourself, and focusing on yourself and the needs of your audience with Bjork Ostrom. ----- Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork! Zero-Based Dream Building for Content Creators In this solo episode, Bjork is chatting all about the concept of zero-based...

444: Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur with Sally Zimney 16.01.2024

Leveraging the power of your voice, overcoming mental barriers to trying new things, and tackling imposter syndrome with Sally Zimney. ----- Welcome to episode 444 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Zimney. Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur Have you ever felt a sense of fear, judgment, imposter syndrome, o...

Tiny Bites: The Corporate Transparency Act and What You Need to Know 11.01.2024

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from LISS Legal all about the new Corporate Transparency Act. Get the resources for this episode at foodbloggerpro.com/tiny-bites-corporate-transparency-act. ----- If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com . Learn more ab...

443: Why David Lebovitz Switched from Blogging to Substack 09.01.2024

Working as a food creator for 25+ years, transitioning from food blogging to Substack, and future-proofing your content against AI with David Lebovitz. ----- Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz. Why David Lebovitz Switched from Blogging to Substack (and How he Quadrupled his Income) David Lebovitz is a pastry chef, cookb...

442: How Eric King Took easygayoven Full-Time by Diversifying His Income Streams 02.01.2024

Diversifying income streams, leaning into your voice, and navigating algorithms with Eric King from easygayoven. ----- Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven. How Eric King Took easygayoven Full-Time by Diversifying His Income Streams This podcast episode is chock-full of pearls of wisdom — there is really no ot...

441: FBP Rewind — Blogging with a Full-Time Job – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway 26.12.2023

Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss. ----- Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series. How Focusing on SEO L...

440: FBP Rewind — Blogging with a Full-Time Job – Optimizing Your Time with David Crowley 19.12.2023

Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat. ----- Welcome to episode 440 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with David Crowley from Cooking Chat, which was part of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job For...

439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi 12.12.2023

The importance of finding your niche, building an audience, and crafting a content marketing strategy with Joe Pulizzi. ----- Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi. Developing a Content Strategy to Stand Out From The Crowd Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a de...

Tiny Bites: How Can Food Creators Succeed in a World with AI? 07.12.2023

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI. ----- It's hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It's easy to...

438: Balancing Lifestyle and Recipe Content with Remy Park from Veggiekins 05.12.2023

Creating a brand aesthetic, sharing lifestyle content, and prioritizing brand partnerships with Remy Park from Veggiekins. ----- Welcome to episode 438 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Remy Park. Balancing Lifestyle and Recipe Content Remy's journey to food blogging started as a means of overcoming her history of disordered eating and addiction by sharing...

437: How Grief, a Diagnosis with MS, and Biracial Background Shaped Marta Rivera Diaz's Career as a Food Creator 28.11.2023

Finding your voice as a creator, understanding cultural appropriation, and cultivating gratitude with Marta Rivera Diaz from Sense and Edibility. ----- Welcome to episode 437 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marta Rivera Diaz from Sense and Edibility. How Grief, a Diagnosis with MS, and Biracial Background Shaped Marta Rivera Diaz's Career as a Food Creat...

436: How to Find Success on Pinterest in 2024 with Kate Ahl 21.11.2023

Understanding the Pinterest algorithm, focusing on user engagement, and hiring out the management of your Pinterest account with Kate Ahl from Simple Pin Media. ----- Welcome to episode 436 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. How to Find Success on Pinterest in 2024 This is Kate's sixth (!!!) episode on The Food Blogger Pro Po...

435: Prioritizing Recipe Testing and Purpose in Food Blogging with Michelle Cehn from World of Vegan 14.11.2023

Running a mission-driven food blog, balancing business with purpose, and creating a recipe-testing process with Michelle Cehn from World of Vegan. ----- Welcome to episode 435 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Michelle Cehn from World of Vegan. Prioritizing Recipe Testing and Purpose in Food Blogging Michelle has been blogging for a long time (she even has...

Tiny Bites: Understanding and Reacting to Google Algorithm Updates 09.11.2023

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates. ----- Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it's because they have been: Core Update  at the end of August/early September Helpful Content Update  in September Spam Update  in Octobe...

434: Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs with Taryn Scarfone from Joy Filled Eats 07.11.2023

Growing three food blogs as a family, organizing retreats for food bloggers, and leveling up your email marketing strategy with Taryn Scarfone from Joy Filled Eats. ----- Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats. Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blo...

433: Transitioning from the Corporate World to Full-time Creator with Zhen Zhou from Greedy Girl Gourmet 31.10.2023

Solving a problem for your readers, monetizing and scaling a food blog, and creating a community of creators with Zhen Zhou from Greedy Girl Gourmet. ----- Welcome to episode 433 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zhen Zhou from Greedy Girl Gourmet. Transitioning from the Corporate World to Full-time Creator We first got to know Zhen when she joined Bjork f...

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