Bjork Ostrom
The Food Blogger Pro Podcast
Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Episodes
A Common Problem with Food Blogs (and How to Fix It) 10.09.2024 19:42
Income diversification, monetization strategies, and memberships with Bjork Ostrom ----- Welcome to episode 478 of The Food Blogger Pro Podcast! This week, we're launching the first episode of our three-episode mini-series with Memberful , in which our very own Bjork Ostrom talks about the power of community, income diversification, and memberships. How to Address This Common Food Blogging Mistake...
Leveraging Reddit as a Traffic Source 03.09.2024 1:14:26
Diversifying your traffic sources, the power of community, and using Reddit as a growth hack with Ewen Finser ----- Welcome to episode 477 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media. Leveraging Reddit as a Traffic Source In this episode, Bjork sits down with Ewen Finser to discuss the evolving landscape of digital content creatio...
Advanced SEO Q&A with Casey Markee 27.08.2024 57:16
Creating effective category pages, navigating keyword research, and balancing SEO with creativity with Casey Markee from Media Wyse. ----- Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse. Advanced SEO Q&A with Casey Markee This is the third and final episode of our Summer Membership Spotlight, in which we have been sha...
Grow Your Email List and Connect with your Audience with Allea Grummert 20.08.2024 59:28
Growing your email list, connecting with your audience, and working with sponsors with Allea Grummert from Duett ----- Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett. Grow Your Email List and Connect with your Audience with Allea Grummert Email marketing expert Allea Grummert founded her agency, Duett, in 2018 with the...
How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business 13.08.2024 1:07:00
Running the #1 Food & Drink Newsletter on Substack, pivoting from freelance recipe development to creating your own content, and writing two cookbooks with Caroline Chambers from What To Cook When You Don't Feel Like Cooking. ----- Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers. How Caroline Chambers Grew Her Substack Newsletter...
Future-Proofing Your Content with Andrew Wilder and Colin Devroe 06.08.2024 57:31
Diversifying your traffic sources, building your email list, and the tools to help you build your audience with Andrew Wilder and Colin Devroe ----- Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress. Future-Proofing Your Content with Andrew Wilder and Colin Devroe We were so thrilled to have Bjork sit d...
472: Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaes 30.07.2024 1:20:10
Auditing their website, strategizing to increase search traffic, and diversifying revenue sources with Cameron Crawley and Sarah Cobacho from plantbaes. ----- Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes. Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing f...
471: Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland 23.07.2024 54:01
Offering services, building partnerships, and goal-planning with Matthew Gartland from SPI Media ----- Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland Welcome to episode 471 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Gartland from SPI Media. Last week on the podcast, Bjork chatted with Lidey Heu...
470: How Working as Ina Garten's Assistant Kicked Off Lidey Heuck's Career as a Food Creator and Cookbook Author 16.07.2024 54:02
Contributing recipes to NYT Cooking, avoiding the comparison trap, and working with the Barefoot Contessa with Lidey Heuck. ----- Welcome to episode 470 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lidey Heuck. How Working as Ina Garten's Assistant Kicked Off Lidey Heuck's Career as a Food Creator and Cookbook Author Lidey's first job out of college was as Ina Garten...
469: How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook 09.07.2024 57:56
Outsourcing tasks, growing a social media following, and self-publishing a cookbook with Erin Collins from Meaningful Eats. ----- Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats. How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook Erin started her blog, Meaningful Eat...
468: Breaking into the Private Chef Industry and Sharing What You're in Pursuit of with Celebrity Chef Kenneth Temple 02.07.2024 54:38
Becoming a private chef, prioritizing projects, and sharing your aspirations with others with Kenneth Temple. ----- Welcome to episode 468 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews celebrity chef and food blogger Kenneth Temple. Breaking into the Private Chef Industry and Sharing What You're in Pursuit of with Celebrity Chef Kenneth Temple Kenneth Temple started...
467: Pinterest Strategy in 2024 Q&A with Kate Ahl 25.06.2024 1:03:10
Strategizing for growth, pivoting to Pinterest as an alternative to SEO, and branding on Pinterest with Kate Ahl from Simple Pin Media. ----- Welcome to episode 467 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. Pinterest Strategy in 2024 This is a super special episode of the podcast, as it kicks off what we are calling our Summer Membe...
466: How to Respond to the Recent Google Updates with Ann Smarty 18.06.2024 59:26
Why SEO is about more than building traffic, how to think more holistically about your SEO strategy, and the importance of community with Ann Smarty. ----- Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing. How to Respond to the Recent Google Updates Ann Smarty has been working in the SEO industry for over 20 years,...
Tiny Bites: Don't Lose Your Universal Analytics Data 14.06.2024 20:13
Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland from Clariti about the upcoming deletion of Universal Analytics data — and what you need to do about it. Get the resources for this episode a foodbloggerpro.com/podcast/tiny-bites-universal-analytics-data.
465: Creating a Subscription Platform for Your Food Blog with Jen Matichuk 11.06.2024 50:43
Monetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful. ----- Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk. Creating a Subscription Platform for Your Food Blog Are you tired of brand partnerships or navigating the Google algo...
464: How Email and High-Quality Content Helped Jason Norris Reach Millions of Monthly Pageviews with Recipe Teacher 04.06.2024 59:46
Evolving your business to fit your audience's needs, assembling a team of recipe developers, and growing an email list from 1,000 to 75,000 subscribers with Jason Norris from Recipe Teacher. ----- Welcome to episode 464 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Norris from Recipe Teacher. How Email and High-Quality Content Helped Jason Norris Reach Millions...
463: How a Love of SEO and Entrepreneurship Helped Shaunda Necole Grow Three Successful Websites and Hit 1 Million Monthly Pageviews 28.05.2024 1:01:08
Leaning into the science of SEO, committing to a niche, and dividing attention between three websites and businesses. ----- Welcome to episode 463 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shaunda Necole from The Soul Food Pot. How a Love of SEO and Entrepreneurship Helped Shaunda Necole Grow Three Successful Websites and Hit 1 Million Monthly Pageviews Shaunda Ne...
462: Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a Cookbook with Julie Evink from Julie's Eats & Treats 21.05.2024 52:20
Building three blogs in different niches, growing a team and building a community, and diversifying traffic sources with Julie Evink from Julie's Eats & Treats. ----- Welcome to episode 462 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Evink from Julie's Eats & Treats. Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a Cookbook Julie started her fi...
461: Building a Career as a Photographer and Storytelling Through Visuals with Alanna O'Neil 14.05.2024 50:32
Developing a photography portfolio, growing a career in photography, and the importance of telling a story through your photographs with Alanna O'Neil. ----- Welcome to episode 461 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alanna O'Neil. Building a Career as a Photographer and Storytelling Through Visuals Alanna O'Neil has been a photographer for almost as long as...
460: How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions 07.05.2024 37:31
Getting removed from Mediavine, leaning into social media as a traffic driver, and rebuilding to 85,000 monthly sessions with Yasmin Henley from By the Forkful. ----- Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful. How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions Yasmin started By the...
459: How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance 30.04.2024 49:30
Balancing a business and home-schooling 8 children, building a team, and diversifying your business to different platforms with Lisa Bass. ----- Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone. How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance Lisa Bass first started her si...
458: SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency with Marley Braunlich 23.04.2024 37:23
Balancing a full-time job in the SEO industry with running a food blog, managing burnout, and applying SEO best practices to your site with Marley Braunlich from Baked Abundance. ----- Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance. SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency Marley Brau...
457: How to Acquire and Grow a Food Blog with Parker Thornburg 16.04.2024 55:54
Acquiring an existing food blog, navigating traffic drops, and reimagining a site to make it your own with Parker Thornburg from Foodness Gracious. ----- Welcome to episode 457 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Parker Thornburg from Foodness Gracious. How to Acquire and Grow a Food Blog Starting a food blog or business is hard work. It can take months (yea...
456: Monetizing, Diversifying, and Leaning Into Pinterest and Email with Chelsea Clarke 09.04.2024 53:47
Navigating the creator landscape, improving the value of your site, and the importance of diversifying with Chelsea Clarke. ----- Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route. Monetizing, Diversifying, and Leaning Into Pinterest and Email We are thrilled to welcome back Chelsea Clarke to the podcast this week...
455: Creating Your Own Products and Adding a Revenue Stream with Barbara Hobart 02.04.2024 58:22
Developing your own product line, diversifying income streams, and increasing brand awareness with Barbara Hobart. ----- Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart. Creating Your Own Products and Adding a Revenue Stream Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entr...
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