Bjork Ostrom
The Food Blogger Pro Podcast
Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Where to listen?
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Episodes
035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams 23.02.2016 55:39
Welcome to episode 35 of the Food Blogger Pro podcast! Today, Bjork is talking about Facebook with Stephanie Keeping from Spaceships and Laser Beams (i.e. the coolest blog name ever). I know that title seems really outrageous and like a big, fat lie. But Stephanie actually did that in 2015. At the beginning of the year, she had a Facebook following of ~50,000 people, and by December she was up to...
034: How to Start a Career in Professional Food Photography and Styling with Pheasant & Hare 16.02.2016 1:03:22
Welcome to episode 34 of the Food Blogger Pro podcast! Today, Bjork is talking with Richard Westley Wong and Sara Bartus - a food photography and styling team based out of Minneapolis, MN. If you've ever dreamed of leaving it all behind and starting a brand new career in food photography or food styling, then this episode is for you! Both Sara and Richard started their professional careers in tota...
033: Notes on the Pinch of Yum Redesign 09.02.2016 54:53
Welcome to episode 33 of the Food Blogger Pro podcast! This week, Bjork goes solo as he talks about the Pinch of Yum redesign. If you frequent the Pinch of Yum website at all, you may have noticed some big (and small!) changes lately. While the general feel of the website is the same, things are certainly different. The change is the result of a complete theme switch on Pinch of Yum, and today Bjo...
032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage 02.02.2016 59:28
Welcome to episode 32 of the Food Blogger Pro podcast! This week, Bjork talks with Mark Doust about buying and selling established websites. Most of you probably aren't thinking of selling your website right now. But even if you aren't, knowing what makes a website "sellable" can really help you in the future if that day ever does come. Mark Daoust has made his living by helping people buy and sel...
031: Rebranding Your Blog with Erin Clarke from Well Plated 26.01.2016 55:26
Welcome to episode 31 of the Food Blogger Pro podcast! This week, Bjork talks with Erin Clarke from Well Plated about rebranding her food blog. Back when Erin started her blog, it wasn't called Well Plated. Instead, it was called The Law Student's Wife - and that's because 1) she was a law student's wife, and 2) it wasn't necessarily about food. But after blogging under that name for a while, she...
030: Blogging for the Long Term with Nick Evans from Macheesmo 19.01.2016 56:33
Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo! Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum. What you might not know is that Nick h...
029: The Phases of Pinch of Yum with Bjork & Lindsay Ostrom 12.01.2016 1:07:00
Welcome to episode 29 of the Food Blogger Pro podcast! This is a special edition of the FBP podcast featuring... you guessed it! Bjork and Lindsay Ostrom. It's always so interesting to hear about the stories people have with their blogs - when they started, how they got going, what keeps them inspired. However, it's pretty rare to get a full breakdown of all the phases that the blog and the blogge...
028: How to Boost Your Blog's SEO with Casey Markee from Media Wyse 05.01.2016 1:07:48
Welcome to episode 28 of the Food Blogger Pro podcast! We are starting the new year off strong with a podcast all about optimizing your blog so that you can show up higher in search results. Last week on the podcast, Bjork interviewed Ali Maffucci from Inspiralized . They talked about how she built a really strong brand in a really specific niche, and how it worked out really well for her. She now...
027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized 29.12.2015 56:00
Committing to a Niche and Building a Brand Welcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 - crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized! When most bloggers start out, committing to a specific niche can seem scary - we don't want to turn anyone away from our new blog! However, finding a small niche that you are reall...
026: How Pinterest Analytics can Boost your Blog with Kate Ahl from Simple Pin Media 22.12.2015 58:57
How Pinterest Analytics can Boost your Blog Welcome to episode 26 of the Food Blogger Pro podcast! This week marks the 6th month anniversary of the FBP podcast - so exciting! We’ve learned so much in the last 6 months, and we’ve really loved sharing it with all of you. Thank you thank you for being our loyal subscriber! This week on the podcast, Bjork is talking with Kate Ahl from Simple Pin Media...
025: How to Connect with Influencers with John Cocoran from Smart Business Revolution 15.12.2015 54:57
How to Connect with Influencers Welcome to episode 25 of the Food Blogger Pro podcast! This week, Bjork talks with John Cocoran from Smart Business Revolution about connecting with influencers. Growing your blog can be tough - aside from all the cooking, photographing, and writing, you also have to figure out how to get your name out there. John Cocoran argues that connecting with influencers and...
024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven 08.12.2015 47:28
How to Find Balance in Blogging I am SO excited about this week's episode because it goes over some really important things that I think all bloggers need to hear. This week, Bjork talked with Ali Ebright from Gimme Some Oven about finding balance in the busy world of blogging. We all know what it feels like to feel totally overwhelmed about all the things we "need" to do - and excel at - as blogg...
023: Building a Team for your Online Business with Melissa Lanz from The Fresh 20 01.12.2015 1:07:16
Building a Team for Your Online Business Welcome to the 23rd episode of the Food Blogger Pro podcast! These numbers are getting pretty big... in just 3 more episodes that means we'll have been making podcast episodes for half a year! So crazy. On to the episode! This week, Bjork had a conversation with Melissa Lanz, the CEO and founder of The Fresh 20, a meal planning service. They talk a little b...
022: Sponsored Content from a Brand's Perspective with Zach Tackett from DeLallo 24.11.2015 56:34
Sponsored Content from a Brand's Perspective Hello hello! We're back at it this week on the FBP Podcast and we're talking with Zach Tackett from DeLallo about sponsored content from the brand's perspective. It's the ultimate food blogger goal - to get paid to use a brand's product in a recipe you post on your website. What could be cooler?! The tough part can be actually finding the brands that yo...
021: How to Manage Your Schedule So You Can Live Free with Amy Lynn Andrews 17.11.2015 1:02:02
How to Manage Your Schedule So You Can Live Free Welcome to another week of the Food Blogger Pro podcast! This episode, Bjork and Lindsay talk with Amy Lynn Andrews about time management. If I were to guess, I would say that the most common question we get from our members is, "How do I manage my time when there are so many things to do?!?" And yes, it usually comes with two question marks and at...
020: How to Secure Your Food Blog with Andrew Wilder from Blog Tutor 10.11.2015 53:26
How to Secure your Food Blog Welcome back to the Food Blogger Pro podcast! In this episode, Bjork talks with Andrew Wilder from Blog Tutor about blog security. When you're starting and maintaining your food blog, there are so many things to do. From getting your website designed just right to making that batch of double chocolate cookies 5 times to make it perfect, a food blogger pretty much alway...
019: How to Master Pinterest for your Food Blog with Susan Wenner Jackson from Ahalogy 03.11.2015 58:26
How to Master Pinterest for your Food Blog Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews Susan from Ahalogy, a Pinterest marketing Partner. As food bloggers, we've all heard it: Pinterest can, and should, be a major driving force for your blog. Get Pinterest figured out and you'll be set with all the traffic your little blogging heart desires. Unfortunately, mastering P...
018: How to Build an Online Business Without Blogging with Jadah Sellner from Simple Green Smoothies 27.10.2015 57:20
Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews the cofounder of Simple Green Smoothies, Jadah Sellner, about building a successful online business without blogging. Wait a minute here. We're Food Blogger Pro. What is this "business without blogging" stuff all about? Well, our main goal here at FBP is to help people create a business at the intersection of food and the we...
017: How to Connect with Brands & Find Sponsored Content with Francesca Banducci from Sway Group 20.10.2015 1:00:19
How to Connect with Brands and Find Sponsored Content We are back with another episode of the Food Blogger Pro podcast! This week, Bjork interviews the COO of Sway Group, Francesca Banducci, about sponsored content. In today's changing ad landscape (you know, with mobile ad blockers and such), finding alternate ways to monetize your food blog is becoming more and more important. Sponsored content...
016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic 13.10.2015 1:00:17
Welcome back, friends! On this episode of the Food Blogger Pro Podcast, Bjork interviews the maker of one of the most popular food blogs in the world - Elise Bauer from Simply Recipes . There are people who have been blogging for a long time. And then there are people who have been blogging since before blogging was a thing . Elise is one of those people, and you could definitely say she was at th...
015: How to Find Your Voice and be Heard in a Noisy World with Dianne Jacob 06.10.2015 1:03:06
Welcome back, friends! This week, Bjork interviews Diane Jacob, the author behind the book and blog Will Write for Food . If ever there was a mentor you wished you had when it came to writing, Dianne Jacob is that person. And the awesome thing is that she has made it her job to help people like you and me write about food better. From helping new bloggers find their voice to assisting seasoned one...
014: Celebrity Chefs and Award Winning Video with Jamie and Saukok Tiampo from See Food Media 29.09.2015 1:03:02
Hello hello! Another week, another episode. #stoked! This week, Bjork interviews husband and wife team Jamie and Saukok Tieampo from New York's SeeFood Media . Jamie and Saukok didn't always work in the food industry, but they've made quite the splash since they've arrived. SeeFood Media has become the go-to food video production studio in New York and beyond - they've filmed personalities from Bo...
013: An interview with Molly Yeh, the author behind Saveur's 2015 Blog of the Year 22.09.2015 57:35
Hi friends! We are back with another week of the Food Blogger Pro Podcast! This week, Bjork is talking with city girl turned country blogger Molly Yeh from My Name is Yeh . So what do you do when you live on a farm in North Dakota and your husband spends all day out in the fields? You make cakes. And macaroni. And everything else delicious on the planet. Such is the life of blogger Molly Yeh. Whil...
012: Solopreneur Food Blogging with Kelly Senyei from Just a Taste 15.09.2015 56:39
Solopreneur Food Blogging Hello, and welcome back to the Food Blogger Pro Podcast! This week, Bjork is talking with veteran blogger, cookbook author, and YouTuber Kelly Senyei from Just a Taste . When I think of Kelly Senyei, I wonder how in the world one person has done everything she's accomplished. From her degrees in Journalism and culinary school, to working at Food Network, to writing the bo...
011: Making The Leap To Full-Time Blogging with Beth Moncel from Budget Bytes 08.09.2015 47:48
Making the Leap to Full-Time Blogging Another week, another episode! We hope you've been enjoying the FBP podcast so far. We've sure had fun making it! Today's episode features Beth Moncel from the awesome food blog Budget Bytes . So many of us hope and dream that one day we could make blogging our full-time job. Well, Beth was once one of us, but now she's actually living the dream! However, this...
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