The Food Blogger Pro Podcast

Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.   SEO can seem mysterious and scary for bloggers. There's so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginn...

Welcome to episode 59 of the Food Blogger Pro podcast! In this episode, Bjork and Lindsay talk about 9 ways to avoid blogger burnout.   It's August and summer is in full swing. As happy as that generally makes us, summer can often be a difficult time for bloggers - it even has its own moniker, the summer slump . During the summer slump, traffic goes down, ad income falls, and worst of all, blogger...

Welcome to episode 58 of the Food Blogger Pro podcast! In this episode, Bjork goes solo and talks about overcoming "the resistance." One of the hardest things about doing a creative endeavor is simply doing it . Not getting distracted. Not doing other less important things. Not putting it off endlessly because the idea of actually doing it is scary. This is called the Resistance. The Resistance is...

Welcome to episode 57 of the Food Blogger Pro podcast! In this episode, Bjork interviews Kickoff Labs founder Josh Ledgard about finding the right idea and growing your audience. Josh Ledgard started his entrepreneurial journey while still working at Microsoft - he would start projects, bring them in, and then gain support for the project from his superiors. He then slowly and methodically planned...

Welcome to episode 56 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Telpner about creating a business, staying small, and finding the work you should be doing. Meghan Telpner is the CEO of the Academy of Culinary Nutrition, an online school where students learn to create healthy lives through cooking. The school has certified over 700 people to practice as culinary nutri...

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook. For many bloggers, getting a cookbook deal sounds like a dream come true. That's when they know they've "made it." As it turns out, though, getting a cookbook deal with a major publisher isn't all puppies and roses. When it comes down...

Welcome to episode 54 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeni Elliot from The Blog Maven . Jeni Elliott knows that just doing the work isn't going to turn your business dreams into a reality. Instead, she's a proponent of doing the right kind of work, using both tactics and strategies to achieve your overarching goals, and maintaining a work-life balance. She got he...

Welcome to episode 53 of the Food Blogger Pro podcast! In this episode, Bjork talks with someone most of us are probably familiar with, Pat Flynn from Smart Passive Income. Do I even need to introduce Pat? I mean, he's kind of an online business celebrity. In the world of passive income, Pat has come to embody what it means to run a passive income business. If you haven't heard of passive income b...

Welcome to episode 52 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Gilmore from Detoxinista.   We all know that writing a cookbook is a LOT of work. From the recipe development to the photography, a cookbook author is a busy bee. One thing you might not know, though, is that the author is also expected to presell copies of their book to their audience before it even pub...

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week. For some new businesses, branding can be an afterthought, or even something that isn't thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can con...

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork talks all things video with Tim Schmoyer from VideoCreators.com. We've all heard it recently: video is the new thing. Get into video. Video is key. Okay, okay. We get it. We need to get into video. But once we make that commitment and dive right in, how do we get people to watch it? And beyond that, how do we get them to...

Welcome to episode 49 of the Food Blogger Pro podcast! In this episode, Bjork chats with Allison Schaaf from the meal planning service PrepDish.   Allison Schaaf started her entrepreneurial adventure with two key components: a focused goal and great branding. But what has kept her going in creating a business that brings in hundreds of thousands of dollars every year was something else entirely. I...

Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef . A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn't unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just were...

Welcome to episode 47 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jay Papasan, coauthor of the New York Times Bestseller The ONE Thing .   If you're anything like me, there are always more things to do than we have time for, and prioritizing what to work on every day can be really tough. As a result, we're pulled in so many different directions working on different projects...

Welcome to episode 46 of the Food Blogger Pro podcast! In this episode, Bjork talks with Kate Kordsmeier from the blog Root & Revel about her successful freelance writing career. While many of us dream about the days when we could find enough success with our blogs that we could write for magazines like Cooking Light and Conde Nast Traveler, Kate's already been-there-done-that. With a little exper...

Welcome to episode 45 of the Food Blogger Pro podcast! Thisweek,Bjork interviews Tony Rulli from Intentional Spark aboutadvertisingon Facebook.   In today's day and age, the internet can bereally noisy . There are ads all over the place for productsyoumay or may not be interested in, all sorts of conpanies askingyouto buy their products, and more and more things to look ateveryday. So what makes y...

Welcome to episode 44 of the Food Blogger Pro podcast! This week, Bjork talks with Justine Grey about how low-traffic bloggers can make an income through affiliate marketing. Last week, Bjork interviewed Tieghan Gerard from the popular blog Half Baked Harvest about her inspiring photography, inventive recipes, and the drive that keeps her moving forward. To go listen to that episode, click here ....

Welcome to episode 43 of the Food Blogger Pro podcast! This week, Bjork is bringing on an oft-requested guest, Tieghan Gerard from Half Baked Harvest! We occasionally ask in the podcast for guest requests - bloggers or other inspiring individuals that our listeners would like to hear from. One person who came up quite a few times was fellow FBP member, Tieghan Gerard. When I think of bloggers who...

Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog. Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to b...

Welcome to episode 41 of the Food Blogger Pro podcast! In this episode, talks with Barry Moore, an expert in email marketing. Have you ever received an email and thought, “Wow! That was just what I needed to hear right now. How did they know?” To put it simply, whoever sent that email to you at the exact time you needed to hear it is practicing something called Ninja Email Marketing, and it’s defi...

Welcome to episode 40 of the Food Blogger Pro podcast! In this episode, Bjork interviews a couple podcasters about… podcasting!   Most of the time when we talk about food media, we immediately think of food blogging. We are Food Blogger Pro, after all! However, there definitely are other mediums out there that are just as effective at reaching your potential audience, and one of these is podcastin...

Welcome to episode 39 of the Food Blogger Pro podcast! In this episode, Bjork talks with Lindsay (yes, that Lindsay) about online jealousy.   There’s a big green monster in the room and no one really wants to talk about it. That monster is Jealousy, and it’s something every one of us experiences from time to time. Jealousy can be difficult to overcome, and it can even ruin you day if not controlle...

Welcome to episode 38 of the Food Blogger Pro podcast! In this episode, Bjork talks about 7 strategies to build traffic for your for blog. When it comes to making a business out of your blog, there is one thing that can have a really big impact: traffic. We get asked all the time about things that you can do to help grow your traffic. There are the easy, well-known tips, like putting each post on...

Welcome to episode 37 of the Food Blogger Pro podcast! In this episode, Bjork is talking with renowned food stylist Delores Custer about how food styling has changed through the years,   Delores Custer has been in the food styling game for a long time - she even worked with Julia Child in her day! So, she’s seen a lot come and go in the world of food styling, and she’s here to tell us all about it...

Welcome to episode 36 of the Food Blogger Pro podcast! Today, Bjork is talking with Becky Brown, a lawyer by day and food blogger by night, about copyrights, trademarks, and other legal stuff that surrounds blogging.   Becky Brown is an attorney for the Department of Homeland Security, and she has been for a rather long time. She started her food blog as a way to document what she did in her free...