Bjork Ostrom

The Food Blogger Pro Podcast

Business EN ↓ 586 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Author

Bjork Ostrom

Category

Business

Podcast website

foodbloggerpro.com

Latest episode

Jul 7, 2026

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Episodes

110: 10 Simple Habits That Create BIG Growth for Your Business with Bjork Ostrom 08.08.2017

How to work in your zone, set a morning routine, and optimize your workspace with Bjork Ostrom. ----- Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term. 10 Simple Habits that Create BIG Growth for Your Business Forming habits can have an exponential affect on your business' growth, and Bjork has...

109: How Systems and Courses Can Build a Profitable Business with Greg Hickman 01.08.2017

How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman. ----- Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business. How Systems and Courses can Build a Profitable Business Shifting the focus in your business might be a scar...

108: From Struggling Podcast to Six-Figure Success with Natalie Eckdahl 25.07.2017

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl. ----- Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success. From Struggling Podcast to Six-Figure Success "If you build it, they will come." That's...

107: How to Go Viral, Kill Your Blog, and Start Over with Sarah Wu 18.07.2017

Why "going viral" early might not be best with Sarah Wu. ----- Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why "going viral" quickly might not be the best thing for everyone. How to Go Viral, Kill Your Blog, and Start Over Going viral. It's the dream for all bloggers, right? Not exactly. Sarah Wu experienced wha...

106: Discovering Your Unique Brand with Carol Cox 11.07.2017

How to refine your brand, share your story, and help others with Carol Cox. ----- Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story. Discovering Your Unique Brand How would you define your brand? It's an interesting and important question to answer about your business. Carol, however, thinks i...

105: How Food Bloggers Use Courses to Build their Businesses with Randle Browning 04.07.2017

How to pick a course topic, price your course, and feel confident to teach with Randle Browning. ----- Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning from Teachable about creating courses to generate income and leads. How Food Bloggers Use Courses to Build their Businesses What are you an expert at? Maybe it's cake decorating. Maybe...

104: How Bloggers Should Handle Their Taxes and Accounting with Cathy Derus 27.06.2017

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus. ----- Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers. How Bloggers Should Handle Their Taxes and Accounting Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Ca...

103: Answering Questions about Recipe Videos with the Pinch of Yum Team 20.06.2017

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team. ----- Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos. Answering Questions about Recipe Videos Spend five minutes on Facebook or Instagram, and I bet you'll see at least one or two reci...

102: Write More, Write Better, and Write Smarter with Gabriela Pereira 13.06.2017

How to write with focus, read with purpose, and build your community with Gabriela Pereira. ----- Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing. How to Write with Focus, Read with Purpose, and Build Your Community Gabriela got her MFA in 2010, and after sh...

101: What I Learned After Five Years of Income Reports with Bjork Ostrom 06.06.2017

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom. ----- Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum. What I Learned After Five Years of Income Reports The Pinch of Yum Income Report...

100: How FBP Listeners Have Used the Podcast to Grow Their Blogs and Businesses 30.05.2017

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs ----- Welcome to episode 100 of the Food Blogger Pro podcast! This week, we're celebrating our 100th episode with a special community episode! How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses There have been 99 Food Blogger Pro Podcast episodes b...

099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss 23.05.2017

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have ----- Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content. Sponsored Content and Getting Paid What Your Work is Worth If you do s...

098: An Architect's Journey to Becoming a Full-Time Freelance Food Photographer with Ashley McLaughlin 16.05.2017

How recipe creation is like architecture, how to improve your food photography, and how to become a full-time freelance food photographer. ----- Welcome to episode 98 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley McLaughlin from Edible Perspective about becoming a full-time freelance food photographer. An Architect's Journey to Becoming a Full-Time Freelance Fo...

097: How to Create a Full-Time Income from Blogging using The Egg Carton Method with Bjork Ostrom 09.05.2017

How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom. ----- Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple "eggs" in a carton of blogging income. How to Create a Full-Time Income from Blogging using The Egg Carton Method For a lot of us, "pro"...

096: How to Create the Perfect Recipe Post with Bjork Ostrom 02.05.2017

What recipe plugins are, why you should be using one, and how to create the perfect search result with Bjork Ostrom. ----- Welcome to episode 96 of the Food Blogger Pro podcast! This week, Bjork talks about recipe plugins and why you need one. How to Create the Perfect Recipe Post Regardless of where you are in your blogging journey (just starting out to full-time), chances are you've heard the wo...

095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree 25.04.2017

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile. ----- Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess. As with life, business isn't always pretty. No matter how put-together someone'...

094: How to Keep Going with Bjork Ostrom 18.04.2017

How finding the right path for you can help you keep going with your blog.  ----- Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue.   Whether you've been blogging for a few months or a few years, you've no doubt had the thought at some point or another: How do I keep going? Blogging can be tough. You m...

093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 11.04.2017

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill. ----- Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business. As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don't want to send p...

092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea's Messy Apron 04.04.2017

The thing she did when starting her blog, where her first year income came from, and what she would do differently now. ----- Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea's Messy Apron about making $40,000 in her first year of blogging. Most bloggers start out with the long-term plan in mind: they probably won't make much money in th...

091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO 28.03.2017

Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO. ----- Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog. SEO is something we bloggers hear a LOT about. It's so important! But it can also...

090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell 21.03.2017

Making money outside of your blog, quitting your job, and finding a service in demand with Brita Britnell. ----- Welcome to episode 90 of the Food Blogger Pro podcast! This week, Bjork chats with Brita Britnell about how she stepped off the beaten blogging path and found a new way to work for herself. Most bloggers start on their blogging journey hoping to eventually work full-time for themselves...

089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro 14.03.2017

Our best advice for new (or experienced) bloggers, how to manage an affiliate program, and where you can find what to blog about in the coming month. ----- Welcome to episode 89 of the Food Blogger Pro podcast! This week, Bjork interviews FBP team members Alexa, Jasmine, and Raquel about what goes on behind the scenes, and what they've learned about blogging during their time as FBP employees. ---...

088: How We Run Pinch of Yum with Alana Woolley & Jenna Arend 07.03.2017

How Pinch of Yum employs full-time workers, communicating on a remote team, finding what works with video, and tips for working remotely. ----- Welcome to episode 88 of the Food Blogger Pro podcast! This week, Bjork interviews two key Pinch of Yum employees, Alana Woolley and Jenna Arend, about what goes on behind the scenes of Pinch of Yum. If you're not a food blogger, it might seem like it's a...

087: How to Take Permission and Grow Your Business with Andy Traub 28.02.2017

What it means to take permission, the ugly truth about online marketing, and how to genuinely connect with influencers with Andy Traub. ----- Welcome to episode 87 of the Food Blogger Pro podcast! This week, Bjork chats with Andy Traub, a business coach who specializes in helping you take permission in your career.   The phrase "take permission" might settle a bit weird in your brain. Don't you as...

086: How to Make a Successful Career Change with Jon Acuff 21.02.2017

Reinvent your Mondays, transition to a new career, and start Do Overs in all areas of life with Jon Acuff. ----- Welcome to episode 86 of the Food Blogger Pro podcast! This week, Bjork chats with Jon Acuff, a New York Times bestselling author who helps you work a job you love.   While many entrepreneur-motivators will promote the strategy of quitting your job first, then figuring your new career o...

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