The Food Blogger Pro Podcast

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney. ----- Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we're rewinding to one of our first and most popular episodes with Sally McKenney from Sally's Baking Addiction. Creating Success If you haven't been over to Sally's Baking Addiction yet, you a...

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee. ----- Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more. Optimizing Your Blog's SEO We're so excited to welcome FBP SEO Expert, Casey Markee, back to the podcas...

Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle. ----- Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand. Perfecting Your Story and Your Brand Laurie has an acute und...

Clarifying your why, finding gratitude in all things, and knowing it's possible with Bjork Ostrom. ----- Welcome to episode 131 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year. Three Ways to Set Smarter Goals in the New Year Have you ever set a goal for the new year and not followed through? We've all been there. Bjork is here to help you...

Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose. ----- Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content. Crea...

How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz. ----- Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics....

Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick. ----- Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog. Maximizing Your Blog's Potential Katy got h...

What publishers look for when they're signing an author and how you get paid as an author with Maria Ribas. ----- Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal. How to Land a Book Deal Maria is a literary agent, which means that she represents...

How to grow a sustainable, profitable, and audience-driven business with Sean McCabe. ----- Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business. Fueling Your Passion with Your Day Job Turning your passion into your day job. That's the dream, right? Not so fast. Somet...

The common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef. ----- Welcome to episode 125 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shawn Wenner and Chris Hill from Entrepreneurial Chef about the common characteristics of chefs, how to diversify your online income, and what it takes to make it a...

How they left their full-time jobs, how they got their start blogging, and why a desire to learn is so important. ----- Welcome to episode 124.5 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Keck from Palate Passion Purpose and Ben Myhre from Ramshackle Pantry. How Two Food Blogger Pro Members are Pursuing Their Passions and Following Their Dreams We're so excite...

Why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe with UJ Ramdas. ----- Welcome to episode 124 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with UJ Ramdas from Intelligent Change about why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe. How to Level Up Your Life If you're interested...

Why you should consider your audience's needs above your wants, how to write a strong social media bio, and questions you can ask yourself about your brand with Phil Pallen. ----- Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience's needs. W...

What "mobile-first" means, tips for making your website fly, and why you might choose to use a framework with Lauren Gray. ----- Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks. Site Speed in a Mobile-First World Mobile-first, framewor...

Finding your path, starting new ventures, and solidifying your brand with Emma Chapman. ----- Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path. How to Overcome Your Failures and Find Success Blogging and business ownership wasn't always one...

How to reinvent yourself, become an authority figure, and invest in your business with Dorie Clark. ----- Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You . How to Shape Your Own Career Destiny Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a...

How to deal with competition, the benefits of using a framework, and how to practice minimalism with Brian Gardner. ----- Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism. How an Accidental Entrepreneur went from $0 to $80,000 in Five Mon...

How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin. ----- Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What's Gaby Cooking about understanding your brand, developing a product line, and working with a team. How to Discovering Your Brand Can Help you Grow Gaby's blogging...

Launching a meal planning site, learning how to adapt with a changing industry, and working with brands with Maria Lichty. ----- Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years. How to Sustain a Successful Blog for 10+ Years When Maria started blogging at...

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team. ----- Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we're sharing the Q&A from the Sponsored Content Bootcamp. You'll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reachi...

Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor. ----- Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her...

How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer. ----- Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home about working as a partnership on their blog. How to Run a Successful Blog as a Partnership A blog is typically sta...

How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse. ----- Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years. How to Gain 90K Instagram Fo...

How to get perfect lighting and a consistent style with Taylor Mathis. ----- Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment. Perfecting the Art of Food Photography Photography is one of the most important aspects of food blogging. We're always told that peo...

Why engagement is more important than numbers, how to run a business that doesn't require growth, and how to find your rat people with Paul Jarvis. ----- Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your "rat people." How to Build a Company...