The Food Blogger Pro Podcast

How you can make money from a blog, what Chelsea's social strategy looks like, and how much to charge for a sponsored post with Chelsea Lords. ----- Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode from 2017 with Chelsea from Chelsea's Messy Apron about how she made $40,000 in her first year of blogging. How to Make $40K in the Fi...

How to lean into a blogging niche, how to sell physical products online, and how blogging has changed through the years with Suzy Karadsheh. ----- Welcome to episode 208 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Suzy Karadsheh about growing a blog to a full-time job and selling physical products online. Full-Time Blogging and Physical Products  Today we're hearing...

Building routines to deal with daily chaos, how parameters help you design, and tips for refining your design with Melissa Coleman. ----- Welcome to episode 207 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Coleman about designing your perfect workspace. Consciously Uncoupling and Crafting the Ideal Workspace You may recall that Melissa Coleman from the food b...

How YouTube prioritizes videos, why YouTube is different from other social platforms, and the characteristics of successful YouTube accounts with Tim Schmoyer. ----- Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube. YouTube for Food Influencers  While we know that "hands and pa...

What a Personal Board of Directors does, how to fill the seats on your Personal Board of Directors, and how your Personal Board of Directors can help you grow with Bjork Ostrom. ----- Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors. How (and Why) You Need to Build a Person...

What is an EIN, how to separate your business finances from your personal finances, and keeping your books in order with Bjork Ostrom. ----- Welcome to episode 204 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we've structured our businesses and the tools we use to manage them. LLCs, S-Corps, and Accounting, oh my! If you're generating income with your blog, it's...

Balancing the attention you give to ads, increasing your business' earning potential, and making a blog visit more valuable with Bjork Ostrom. ----- Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we're strategically targeting our low-hanging fruit. How We're Finding and Juicing the Low-Hanging Fruits in Our Businesses  Working smarter, not h...

Retargeting website visitors, specific opt-ins, and quick-start guides with Bjork Ostrom. ----- Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty's traffic and marketing strategy. Our Early Stage Strategy for Building Traffic and Marketing  We're so excited for this episode because it marks the start of our three-part series, "Projects." T...

Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen. ----- Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy. Email Marketing for Bloggers  Today's episode focuses on the uns...

How we built a membership site on WordPress, how we work as a team, and how we run our business with Bjork Ostrom. ----- Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro. The State of Food Blogger Pro  And the day is here! Welcome to the 200th episode of The Food Blogger Pro Podcast! To celebrate, we'r...

Tips for recipe development, using photography and writing templates, and working with a shoot assistant with Lindsay Ostrom. ----- Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she's managing life, work, and her new normal. The State of Pinch of Yum  Today marks part one of a two-part series here on the Food Blogger Pro...

How Google Ads works, when you should consider using Google Ads, and best practices for YouTube ads with Chris Schaeffer. ----- Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads. Using Google Ads as a Blogger  We see ads all of the time, but do you know how to run, optimize, and analyze your own ads? Enter: Chris...

Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer. ----- Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data. Making Sense of Your Website Analytics  We're so excited t...

Measuring an ROI, how to fit into a brand's strategy, and long-term brand relationships with Nick Brucker. ----- Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing. Answering Your Questions about Influencer Marketing  Nick knows marketing. His company, Sparq Designs, he...

How we started Food Blogger Pro, why we're switching to WordPress, and how to start something with Bjork Ostrom. ----- Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we're making on Food Blogger Pro. Some Exciting Updates Coming to Food Blogger Pro  Something very exciting has been happening behind the scenes here at Fo...

Finding your photography style, what makes quality content, and the Saveur Blog Awards with Sam Adler. ----- Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content. Making Great Content Sam knows quality content. Whether she's publishing on her blog or on her Saveur B...

The importance of a business plan, helpful tools for SEO, and making the most out of your old content with Nora Schlesinger. ----- Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog. Doing Less to Accomplish More  Nora had a few other blogs before landing on her c...

The importance of understanding a business at a whole, starting a brick and mortar business, and hiring help with Jen and Rob Morris. ----- Welcome to episode 192 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery. How Rob and Jen Built a Successful Business  Have you ever dreamt of opening up you...

Tips for Instagram success, building a product or website, and how to know when you should invest in your business with Ryan Walker. ----- Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio. Building a Better Bio  If you've spent any time on Instagram, chances are that you've seen the words "Link in Profil...

How notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal. ----- Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog. Push Notifications for Bloggers Chances are that you've seen a prompt on a blog that say...

Why you should build your processes, how to create a more valuable business, and prioritizing your tasks with Blake Bailey. ----- Welcome to episode 189 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Blake Bailey from Process Street about the importance of documenting your processes. Make Less Work Whether you know it or not, there are a lot of processes that go into c...

Retina images, how to start optimizing your site, and the different levels of image optimization with Simon Duduica. ----- Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website.  Optimizing Your Website's Images We know that optimization is important when it comes to building a website, so today's in...

What self-publishing is, how much you can expect to spend, and enlisting the help of others with Chelsea Cole. ----- Welcome to episode 187 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck's Oven about the process of self-publishing a cookbook.  How to Self-Publish Your Own Cookbook It's time for part 2 of our two-part publishing series! This wee...

Fine-tuning your book idea, book proposals, and understanding your reader with Lindsey Smith. ----- Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process. How to Become a Published Author You have an awesome book idea, but you have no idea what to do with it. If this sounds...

Flash photography, the road to recovery, and building a business with Joanie Simon. ----- Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction. Darkness and Light We typically talk about the benefits of shooting food photos with natural light - namely, it's an easy way to make sur...