Bjork Ostrom

The Food Blogger Pro Podcast

Business EN ↓ 586 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Author

Bjork Ostrom

Episodes

234: FBP Rewind - How to Level Up Your Life with UJ Ramdas 24.12.2019 51:13

Why you should start gratitude journaling, the Five Minute Journal, the benefits of meditation, and how to cultivate awe with UJ Ramdas. ----- Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation. How to Level Up Your Life For today's FBP Rewind episode, we're rewinding back...

233: 7 Questions – Ask Yourself These Questions at the End of the Year with Bjork Ostrom 17.12.2019 29:22

How to get things done and enjoy the work you're doing, why you should think about who you're serving, and how to improve over time with Bjork Ostrom. ----- Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year. 7 Questions At the end of each year, we all get a little retrospective. How did...

232: Repurposing Video - Maximizing the Impact of Recipe Videos with Brita Britnell 10.12.2019 54:00

How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell. ----- Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos. Repurposing Video If you make recipe videos, you know how much work it takes to shoot, produce, a...

231: A Better Experience - Building Engagement, Not Just Traffic with Kingston Duffie 03.12.2019 1:06:01

Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie. ----- Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites. A Better Experience If you've been around the food blogging industry for the past few years, you've prob...

230: Membership Sites - How to Gain and Retain Members with Mike Morrison 26.11.2019 56:42

Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison. ----- Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience. Membership Sites You're an expert in something, so you start a membership site to teach people what you k...

229: Email Marketing - Strategies for Bloggers with Allea Grummert 19.11.2019 49:13

How to create a long-term nurture sequence, how to encourage your email list to take action, and a six-step process for implementing a successful email sequence with Allea Grummert. ----- Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing. Email Marketing What comes to mind when you...

228: Focus - The Freedom of a Niche with Isabel Orozco-Moore 12.11.2019 52:25

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore. ----- Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more. Focus It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more f...

227: FBP Rewind - 5 Tips to Improve Your Food Photography with Rachel Korinek 05.11.2019 44:07

Why texture is important in food photography, how to capture shadows in food photography, and why color theory is important for food photography with Rachel Korinek. ----- Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our most popular episodes with food photographer, Rachel Korinek. 5 Tips to Improve Your Food Photography It's tim...

226: FBP Rewind - The Year of the Pivot with Melissa Coleman 29.10.2019 55:17

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman. ----- Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Melissa Coleman called, "The Year of the Pivot." The Year of the Pivot We're rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, aut...

225: Your Questions Answered - Bjork Answers Your Blog Monetization, Content, and Social Questions 22.10.2019 45:19

Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging. ----- Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A. Your Questions Answered This is an exciting podcast episode because it will give you a taste of what it's like to be a Food Blo...

224: 5 Routines - Adding Structure to Your Day with Bjork Ostrom 15.10.2019 35:30

How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews. ----- Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused. 5 Routines Routines can help you establish habits in your work and personal lives, and in this epis...

223: Full Potential - Extracting All of the Juice from Your Content 08.10.2019 24:05

What a post log is, how Pinch of Yum uses their blog post log, and how to automate the creation of your post log. ----- Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog. Full Potential As bloggers, we're creating new content all the time. But what about your older content,...

222: All In - Leaving a Full-Time Job to Work on a Side Gig with Tommy Griffith 01.10.2019 53:37

Why you're the most important part of your business, turning your side gig into your full-time job, and understanding your unfair advantage with Tommy Griffith. ----- Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job. All-In Today's guest is Tommy Griffit...

221: Live - Bjork Goes Live to Answer Your Blogging Questions 24.09.2019 45:20

Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging. ----- Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging. Live One of our favorite things about working with a community for food bloggers is conne...

220: Grow - Finding Your Tribe, Growing Your Social Media Reach, and Tools to Measure Growth 17.09.2019 43:16

How to find your super friends, how to optimize your growth on social media, and what tools you should use to track your blog's growth. ----- Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we're focusing on growth, and you'll learn about tribes, growing your social following, and tracking your growth with different tools. Grow If you have a blog, chances are you...

219: Start - Blogging Misconceptions, How to Choose a Host, and Why WordPress 10.09.2019 1:06:27

Why there's still a place for your blog, how to choose a good WordPress host, and why we recommend WordPress for food bloggers. ----- Welcome to episode 219 of The Food Blogger Pro Podcast! This week on the podcast, we're focusing on things you might believe when you first start your blog, how to choose a solid host, and why we recommend WordPress for food bloggers. Start We're going back to basi...

218: Monetization: Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers 03.09.2019 1:01:02

When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate. ----- Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we're focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing. Monetization It's time to tackle one of the most popular topics we get asked...

217: Processes - Storing Video Files, Producing a Podcast, and Managing Sponsored Content 27.08.2019 1:13:32

How to store your files in the cloud, the process we use to produce the podcast, and how Pinch of Yum manages their sponsored content. ----- Welcome to episode 217 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how we store large video files, produce the podcast, and manage Pinch of Yum's sponsored content. Processes Today's episode is focused around processes , and while...

216: Content - Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers 20.08.2019 45:02

How recipe copyrighting works, important parts of a food photograph, how to find your photography style, and new content on Food Blogger Pro. ----- Welcome to episode 216 of The Food Blogger Pro Podcast! This week on the podcast, we talk about whether or not recipes are copyrightable, how to incorporate layers into your food photography, and some of the new resources we have for food bloggers on F...

215: Share - Encouraging Others to Pin Your Content, Creating an Instagram Story Series, and Understanding Engagement 13.08.2019 56:41

Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement. ----- Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more. Share Let's talk sharing content! In this episod...

214: Optimize - Making Old Content Better, Building Authority, and Understanding the Impact of Your Optimizations 06.08.2019 1:00:27

How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts. ----- Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more. Optimize It's time to talk optimiz...

213: Trends - The Latest in Site Speed, How to Find Timely Content, and Social Media Trends 30.07.2019 54:41

Trends in site speed, how to publish trendy content on your blog, using hashtags on Pinterest, and creating a patterned Instagram grid. ----- Welcome to episode 213 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn about tips for optimizing your site speed, how Lindsay publishes trendy content, and how to share smarter on social media. Trends This week on the podcast, we're...

212: New - A New Format, Crafting New Content, and New Courses for Bloggers 23.07.2019 43:00

How Lindsay organizes and creates new content for Pinch of Yum, new courses on Food Blogger Pro, and why we're switching up our podcast format. ----- Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more. New It's the first episode of our...

211: Enrollment Week at Food Blogger Pro 16.07.2019 12:40

How you can join Food Blogger Pro, when our prices are increasing, and how you can get access to a special master class called My Instagram Playbook. ----- Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro. Enrollment Week at Food Blogger Pro Welcome to Enrollment Week! This is a really exciting week here a...

210: Pinch of Yum's Instagram Playbook with Lindsay Ostrom 09.07.2019 57:35

The two biggest decisions that helped Pinch of Yum grow their Instagram account, why it's important to track your social media habits, and how to register for our free, virtual Instagram Playbook event with Lindsay Ostrom. ----- Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook. Pinch of Yum's Instagram Pl...