The Follow-Up Funnel Podcast

What’s the point of going viral… if none of it turns into real revenue? In this episode of the Follow-Up Funnel Podcast, Giles breaks down one of the biggest mindset shifts most Online Coaches and E-comm brand owners need to understand in 2026: 👉🏾 Social media builds attention. 👉🏾 Email marketing builds businesses. You’ll learn: • Why followers don’t automatically equal sales • The dangerous f...

In 2026 most email lists don’t fail because email marketing is “dead.”... One of the biggest reasons they fail is because they don’t start the inbox relationship properly. In this episode of The Follow-Up Funnel Podcast, Giles (The Follow-Up Funnel Guy) breaks down the psychology behind a high-converting welcome sequence and how to structure the first emails your subscribers receive. Inside you’ll...

If you’re an online coach or ecommerce brand owner and your email marketing feels random, inconsistent, or underwhelming… this episode is for you. In today’s episode of The Follow-Up Funnel Podcast, I break down: ✅ The first 3 email automations you need ✅ Why most funnels fail before they ever convert ✅ How to build leverage instead of relying on manual broadcasts ✅ The exact structure of each...

Many Online Coaches and Ecommerce brands swear “Email Marketing is Dead”. But that's just not true. The reality is that most email funnels don’t fail because email is “dead.” They fail because they’re built wrong. In this episode of The Follow-Up Funnel Podcast, I’m breaking  down: • The 5 hidden reasons most email funnels don’t convert • Why your welcome sequence might be costing you sales •...

If you only make one sale per customer… Then you're leaving a huge chunk of money on the table. In this episode of the Follow-Up Funnel Podcast, Giles (aka The Follow-Up Funnel Guy) breaks down how to use cross-sells and upsells to drive repeat sales, increase customer loyalty, and boost your Average Order Value, without sounding like a sales-hungry maniac. You’ll learn: The difference betwee...

Email marketing is purely follow up marketing.  It consists of making multiple touch points across the customer journey to provide enough information to subscribers to make a buying decision. And one of the most important touchpoints that drive sales and increases brand loyalty is exactly what we’ll dive into in this episode. So if you’re an online coach or ecomm business owner looking to turn ove...

If your emails aren’t being opened by your subscribers then this episode is for you. In this episode, we'll be diving into why no one seems to be interested in what you have to say in the email inbox. And I’ll share why this happens, how to fix it, and how to stop it from happening in the first place. Enjoy! FREE "10 COSTLY EMAIL MISTAKES KILLING YOUR SALES" GUIDE https://subscribep...

Since the introduction of AI in the digital space, there’s been multiple new developments in the email marketing world. And in this episode of The Follow-Up Funnel Podcast, you’ll learn the latest most relevant Email Marketing trends driving results for online businesses in 2026. So pay attention, grab a pen and paper if you have to, and get yourself up to speed. Enjoy! FREE "10 COSTLY EMAIL...

Generating new leads in 2024 can be very expensive. And it doesn’t matter whether you choose to use paid media, organic marketing or both. Either way, you’re either spending money to get new leads… Or time and energy to create content that can attract new leads. Which is why in this episode of The Follow-Up Funnel Podcast we’ll be talking about… A proven strategy that seasoned online marketers hav...

Are you up to speed with the newest Anti-Spam updates in the Email Marketing world? If not, then this episode is a definite MUST for you to checkout. Inside, you’ll learn all the new Anti-Spam requirements the Email Marketing gods have bestowed upon us mere mortal email users… And how you can make sure you’re compliant with these new requirements…  So that your marketing emails don’t end up in the...

"Email marketing is dead"... A common phrase used by muggle born online business owners who know nothing about the wonderful magic that is email. Not to worry, if you've ever had doubts about wether email marketing will work for your online business... Then I believe this episode will help you come to a reasonable conclusion. And it will help you decide wether jumping all in with bu...

Ever been on a first date where... The person on the date wasn't really paying attention to you. They were  giving you one word answers, and couldn't even look you in the eyes as you spoke to them. What was going on in your mind? Cuz I'll tell you what went on in mine when this happened to me. I was thinking, "this person isn't interested in me like that"... And as a...

Email marketing can be very complicated if you don’t know exactly what you’re doing. Which is why most successful online businesses employ Email Marketing Automations to significantly reduce their email marketing workload. According to Campaign Monitor, automated emails create 320% more revenue than non-automated emails, and the main difference between them is that they are specifically personaliz...

In the world of business one of the most important things you need to stay profitable  is a consistent flow of qualified leads, coming into your business or even better, customers that continue to spend money with you over and over again. In this episode, your host will be sharing some of the hottest proven methods that companies who've made hundreds of millions of dollars use to build their...

Email Marketing has been used to generate engagement and sales online since 1978. The first Email Marketing Campaign ever was launched by a man named Gary Thuerk, and it resulted in $13 million in sales for his company's computers. In this first episode your host will be sharing with you 12 concrete reasons why email marketing is and will be the most profitable online marketing channel in 202...