Tim Roedel and James Hodges
The FODcast
In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.
Author
Tim Roedel and James Hodges
Category
Podcast website
Latest episode
Jun 23, 2026
Where to listen?
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Episodes
The Increasing Rise of Fractional Hiring | FODcast Bonus Episode with Adrian Wakefield 03.09.2024 33:21
In the second of our FODcast ‘shorts’ with CEO, Tim Roedel , we’re excited to bring you another great discussion on the rising trend of fractional hiring with Adrian Wakefield , Co-Founder of The Digital WoW Group . With over 35 years of experience in delivering technology and digital transformations, Adrian's journey spans from manufacturing and operations to tech leadership, including his r...
The Digital Future of Fitness at PureGym | S6, Ep3 - Lee Pentecost 20.08.2024 38:17
Ever wondered how a gym chain can expand from one country to multiple regions using the power of technology? Join us as we sit down for Episode 3 of Season 6 with Lee Pentecost , experienced Tech Leader and currently Group Head of Architecture at PureGym . You’ll hear about Lee’s own career path, from crafting websites in the late '90s to his current role in driving PureGym’s growth and digi...
Is Fractional Hiring the Key to Composable Success? | FODcast Bonus Episode with Gareth Nutt 13.08.2024 26:55
In the first of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you a great discussion on the rising trend of fractional hiring with highly experienced Digital Leader, and Fractional CTO, Gareth Nutt . In our chat with Gareth, we explore the rise of fractional executive leadership in digital transformation projects, and in particular, how mid-market companies are leveraging fract...
Digital Transformations: Why It Always Comes Back To 'The Why' | S6, Ep2 - Stuart Barker 30.07.2024 48:46
Episode 2 of Season 6 is here – and features an insightful conversation on all things ‘digital transformation’ with well-known Digital Leader, Stuart Barker - Technology Enablement & Advisory Practice Lead at International business and technology consultancy, Slalom . With over 25 years of experience in both retail and consulting roles, there are few people with better experience to share the...
The Good, the Bad, and the Ugly of Building a Business within E-Commerce | S6, Ep1 - Nathan Lomax 10.07.2024 51:58
Welcome to Season 6 of The FODcast by Simply Commerce . This season, we're diving deep into three pivotal areas shaping the future of digital commerce: navigating digital transformation, building a successful eCommerce business, and the innovations driving the sector forward. In our first episode, we chat with Nathan Lomax , co-founder of Quickfire Digital, European Digital Agency of the Ye...
The FODcast Season 5 | Episode 9 - Season Wrap Up 18.06.2024 9:57
In this final episode of Season 5, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the continued topic of Composable. This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learnings along the way, and invaluable top tip...
The FODcast Season 5 | Episode 8 with Kelly Goetsch 28.05.2024 55:20
We are excited to present the finale of Season 5 of our podcast -and our first repeat guest as we welcome back Kelly Goetsch , Chief Strategy Officer at commercetools. With nearly 8 years at commercetools, Kelly transitioned from Chief Product Officer a couple of years ago to his current strategic role – the first of its kind for the cloud-based headless commerce platform. With an illustrious care...
The FODcast Season 5 | Episode 7 with Mikko Mantila 18.04.2024 47:25
Welcome to Episode 7 of The FOD: The Future Of All Things Digital - the podcast designed to bring you the latest hot topics and trending discussions across the wider world of eCommerce. In this penultimate episode of Season 5, we were delighted to welcome seasoned digital leader, Mikko Mantila , Co-Founder and CEO of IONA - an award-winning agency who specialises in next-generation eCommerce. Foun...
The FODcast Season 5 | Episode 6 with Rex Bigger 16.04.2024 42:08
Seasoned professional Rex Bigger joined the composable conversation for this episode - the sixth of Season 5. With over 25 years working in the tech and IT sector following a first-class degree in Astrophysics from UCL, Rex has a vast amount of experience with a varied career that has seen him work as a Senior Java Developer for the likes of MTV and Disney, before moving into Consultancy roles wit...
The FODcast Season 5 | Episode 5 with Craig Smith & Rico Adler 26.03.2024 48:16
Welcome to Episode 5, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. Something a bit different for Episode 5 as we welcome TWO guests to join the conversation about Composable – digital and eCommerce experts Craig Smith and Rico Adler from one of the fastest-growing glo...
The FODcast Season 5 | Episode 4 with Gert van Vliet 15.02.2024 55:04
Welcome to Episode 4, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. In this fourth episode we were delighted to welcome digital expert, Gert van Vliet to the ongoing Composable conversation. Gert has many decades of experience working in and around the digital commerce...
The FODcast Season 5 | Episode 3 with Dom Selvon 20.01.2024 55:55
Welcome to Episode 3, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. In this third episode we welcome seasoned technology leader, Dom Selvon, to the ongoing discussion on all things Composable. Dom has many decades of experience within the sector, working initially wit...
The FODcast Season 5 | Episode 1 with Michiel Tielemans 27.12.2023 40:27
We are BACK with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. After a welcome response to Season 4, episodes in this Season continue to have a primary focus on all things Composable. And, while this isn't a new topic per se, it is undoubtedly still a popular one with many unanswered questions. Through conversati...
The FODcast Season 5 | Episode 2 with Tomas A Krag 27.12.2023 55:27
Welcome to Episode 2, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. For the second episode of the season, we were delighted to welcome experienced digital leader, Tomas A. Krag to join the discussion on all things Composable. Currently Chief Technology Officer at full-...
The FODcast Season 4 | BONUS Episode 8 with Dave Hardiman 27.11.2023 38:50
We are delighted to present to you a BONUS episode for Season 4 of our podcast; The FOD, where we chatted in depth with former Head of Software Development at Wiggle, David Hardiman. In our chat with David, we learn more about the retailer’s move to Composable which started in earnest back in 2020 – a move necessitated by an outdated e-commerce infrastructure. In this episode we hear about the c...
The FODcast Season 4 | Episode 7 - Season Wrap Up 11.10.2023 8:36
In this final episode of Season 4, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the hot topic of Composable. This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learnings along the way, and invaluable top tips for...
The FODcast Season 4 | Episode 6 with Felix Alonso - embracing the customisation capability that comes with Composable 17.08.2023 43:59
Here is the SIXTH Episode of Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the latest episode is Felix Alonso, Systems Architect at leading cycling clothing brand, Rapha. In our chat for the FOD, Felix talks to us about the move to Composable which started in earnest back in 2019. Nearly 4 years into the...
The FODcast Season 4 | Episode 5 with Alexander Ives - breaking up a self-built monolithic system 14.08.2023 44:27
We're now FIVE episodes into Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the fifth episode is Alexander Ives, Director of Enterprise Systems at leading British clothing brand, Boden. In our chat for the FOD, Alex talks to us about the digital transformation of the retailer as it moved from a mail-o...
The FODcast Season 4 | Episode 4 with Glen Leakey - driving innovation through composable adoption 18.07.2023 31:58
We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the fourth episode is Glen Leakey, former Digital Transformation Director at British multinational optical retail chain, Specsavers. Previous to Specsavers, Glen spent over 24 years at Dyson, working across variou...
The FODcast Season 4 | Episode 3 with David Crawford - lessons learnt from implementing composable 09.06.2023 47:29
We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the third episode is David Crawford, former Group CTO at Naked Wines - the innovative online wine retailer that has made a significant impact on the industry with a unique business model and route to market. David...
The FODcast Season 4 | Episode 2 with Craig McLaren - implementing a composable setup 26.05.2023 36:14
Welcome back to Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. The second episode features an insightful discussion with Craig McLaren - Head Of Digital at MKM Building Supplies. Craig has held various pivotal roles throughout his career, working with renowned companies and brands including Sky, Heineken, and Vodafone t...
The FODcast Season 4 | Episode 1 with Anjali Subburaj on the topic of Composable; challenges & considerations 17.05.2023 32:20
We are back with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our first episode of Season 4 features an insightful discussion with Dr. Anjali Subburaj, MACH Ambassador and award winning technology leader with over two decades of experience in Consumer-Centric Enterprise Architecture and Digital Transformation. Anjal...
The FODcast S3E5 - How to attract the best e-commerce talent 26.04.2023 28:44
🧲 Want to become a talent magnet in 2023? 🧲 Join your hosts James Hodges and Jessica Semrau as they give out advice on how to recruit the best e-commerce talent and answer any questions you may have on the topic. They’ll deep-dive into: The current state of the e-commerce recruitment market How to ensure your employer brand is as good as it can be The best ways to attract the top performers in...
The FODcast S3E6 - How to retain the best e-commerce talent 26.04.2023 27:39
Is your retention strategy up to scratch? Our latest LinkedIn Live event will explore the importance of a good retention strategy in the current market, and why investing in your Employer Value Proposition will impact both your retention AND how you attract new talent to your business. Hosts James Hodges & Jessica Semrau will give expert insights into the topic and be on hand to answer any q...
The FODcast S3E4 - 6 unexpected ways recruiters step in and assist 19.04.2023 42:19
From search to onboarding - recruiters do more than simply fill a role Join James Hodges and Jessica Semrau on 26th January at 13:00 GMT as they discuss the unexpected ways recruiters can step in and assist. This LinkedIn Live is for both candidates and hirers and will offer expert advice, interesting views, and helpful tips. Don’t miss out on this exciting exchange of ideas, register now at the...
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