The FODcast

We’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space. Our global audience continues to grow, with listeners tuning in from across the UK, the United States, Germany, Brazil, and even places as fa...

Before Season 7 lands... we're taking one last dive into the FODcast archives. For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our YouTube channel . Originally recorded and published in November 2024, this episode with Wendy Isaacs , Executive Director of Commerce and Experience Delivery at Valtech , still hits all the right note...

As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time! This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield , co-founder of Digital Wow Group, who has over 35 years of experience in technology and digital...

For our latest dig into the FODcast archives whilst we gear up for Season 7, we’re revisiting some of our most popular episodes and a topic of conversation that is still as relevant now as it was back in November 2023 when it was recorded. This re-run episode features a candid conversation with David Hardiman , former Head of Software Development at Wiggle, about his experience leading a major ret...

As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl , co-founder of the MACH Alliance , and Jim Herbert , CEO of Patchworks. Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability f...

As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever. In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern comm...

The latest episode of The FODcast is here, and this time we’re joined by James Brooke , CEO of MAPP Digital , and a true industry veteran with over 31 years of experience in digital commerce. Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into: Gen Z who are rew...

The Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧 In the latest episode of The FODcast , we sit down with Jasmin Guthmann , Vice President of the MACH Alliance , to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzw...

The Future of B2B Digital Commerce: A Must-Listen Conversation 🎧 In the latest episode of The FODcast , we sit down with David Williams , Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce.  From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insight...

Why Do So Many Business Transformations Fail?  In this episode of The FODcast , we’re joined by Phill Gillespie , currently Client Engagement Principal at Mindera , to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change.  💡 Key t...

In this episode of The FODcast , we delve into the transformative world of B2B digital commerce with David Höck , co-founder of Vendure . From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B. Vendure’s open-source, headless platform is a game-changer for companies ma...

What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill . In this episode of The FODcast , Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’...

Can simple loyalty strategies really make a difference in today’s competitive landscape?   In the latest episode of our podcast series, The FODcast , we’re joined by Fiona Stevens , Director of Marketing at LoyaltyLion , to explore the power of loyalty programs in digital commerce. Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants lik...

What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey , Co-Founder and CEO of Nibble , to discuss how AI and innovative strategies are transforming the digital commerce landscape. Rosie shares how Nibble’s negotiation platform is revolutionising online shopping by reintroducing the art...

In our latest FODcast episode, we sit down with Alessandro Desantis , Partner and Chief Strategist at Nebulab , to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports.  💡 Key Takeaways from This Episode:  Customer Experience as a Competitive Ad...

 What’s driving the next wave of e-commerce innovation? In our latest podcast episode, we sit down with Roxy Couse , Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience.  From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to sta...

Ever wondered how failure can fuel success? In our latest podcast episode, we’re joined by Mike Jones , CTO of loveholidays , who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success .  Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech...

In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights:  Sonja Keerl , co-founder of the MACH Alliance   Jim Herbert , CEO of Patchworks .   Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point?     This jam-packed episode focuses on the gr...

Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation.   In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent...

Looking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs , Executive Director of Commerce and Experience Delivery at Valtech .  Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change in the digital age. Wendy shares her insigh...

Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer , Director of Industry Strategy at Talon. One . In the latest episode of The FODcast , Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes , gamification , and personalised offers to transform customer...

Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses.  Join Simon Lascelles , Managing Partner of Business Technology Leaders , for an insightful conversation on the growing popularity of fractional CTO/CIO roles.   In our latest chat for The FODcast, Simon helps to unpack the market forces driving this trend—f...

What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape? In Episode 5 of the current season of the FODcast, we welcome Simon Suarez , Director of Enterprise Architecture at AbsoluteLabs , who shares his extensive insights into omni-channel strategies and customer engagement. With decades of experience spanning luxury retail brands including Gucci, Stella McC...

In our latest BONUS FODcast short, we’re joined by Michael Barker , a leader in fractional executive hiring , to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise. Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced digital landscape as we dive into the impact of te...

  What are the future-proof strategies every retailer needs to adopt? For Episode 4 of the current season of the FODcast, we were joined by multi-award-winning digital commerce leader, Meriel Neighbour , Head of Global Digital Product Delivery and Transformation at Clarks   who shared with us the transformational journey of the iconic footwear brand.  With extensive experience from her tenure at T...