The Focus Group Podcast

With Donald Trump's approval ratings falling, that means some of his voters aren't getting what they voted for. We talked to those voters, to find out what that does and doesn't mean about their relationship to this administration (spoiler: they DON'T wish they'd voted for Kamala Harris). Semafor's Dave Weigel joins the show to break down how those voters are feeling, and the battle lines for the...

Sarah didn't think she'd be looking to Bernie Sanders and Alexandria Ocasio-Cortez as examples of good Democratic communicators. But all of a sudden, they're some of the only people in the Democratic Party showing how to get the Trump opposition engaged. Faiz Shakir, Sanders' adviser and 2020 presidential campaign manager, joins the show to talk about Sanders' and Ocasio-Cortez's rallies around th...

Donald Trump's first 100 days in office have been marked by a lot of aspiring autocratic behavior...like deporting a legal resident without due process, targeting his political enemies, to walking right up to the line of ignoring the Supreme Court. Unfortunately, it's not a given that voters will care...or even clock that what they're seeing is bad. Atlantic staff writer Anne Applebaum joins Sarah...

Trump has plunged the markets into chaos over the last couple of weeks with his tariffing, and un-tariffing, and possible re-tariffing. The Biden-to-Trump voters we've talked to were a mixed bag on this. Scott Lincicome, author of The Dispatch 's economics newsletter Capitolism and Vice President of general economics at the Cato Institute, joins Sarah to listen to how the trade war is trickling do...

We've heard from a lot of Democrats who want the party to be more moderate, and many who want the party to be more progressive. But they all agree that the party needs to fight harder in this moment. Lauren Egan, author of The Bulwark's newsletter, The Opposition , joins Sarah to listen to some Democrats talk about the threats they see from the Trump administration, and how they think elected Demo...

Donald Trump is facing some headwinds. His staff accidentally leaked war plans to a reporter, and the promised price cuts are nowhere to be found. We check in with Biden-Trump voters on Signal-gate, and talk to Trump's base about whether they want him running for a third term, how they feel about the economy (which may surprise you), and the state of the MAGA media ecosystem. The Bulwark's MAGA-kn...

We're checking in with 2024's non-voters, and Sarah has a (friendly) fight with our guest over whether Kamala Harris should have closed the 2024 campaign with Liz Cheney. They also talk to some of 2024's non-voters, who have some thoughts on how Democrats should be fighting back right now. Jen Psaki, host of MSNBC's Inside with Jen Psaki and the podcast The Blueprint with Jen Psaki , joins the sho...

We're checking in on first-time Trump voters as Trump's reign of chaos continues. Some love what they're getting and think Democrats are out over their skis. Others are wondering when Trump will get around to fixing the economy. Atlantic staff writer and legendary DC chronicler Mark Leibovich joins Sarah to discuss what to make of it all. Show notes: Mark Leibovich in The Atlantic: Greenland’s Pri...

Five years ago this week, the COVID-19 pandemic came to the United States, and with it a level of suffering and distrust of authority (and each other) that we haven't fully reckoned with. Indeed, the pandemic was a major factor in what made Donald Trump's political comeback possible. Dr. Leana Wen, public health expert and author of the Washington Post newsletter The Checkup with Dr. Wen joins Sar...

Trump shouted down Zelensky in the Oval Office last week, and many pro-Ukraine Trump voters wished it hadn't happened like that...publicly, at least. So, we wondered, what did the remaining pro-Ukraine Republicans think of America's role in the world? Pod Save America and Pod Save the World host Tommy Vietor joins Sarah to discuss the future of foreign policy in Trump 2.0.

We're doing something a bit different this week: We're giving you nearly an hour of  audio from a recent focus group of men aged 18-29 who voted for Donald Trump in 2024. We get into everyone's media diets, what they think of Elon and Trump, and how the culture talks to young men today. You don't want to miss it.

It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE. Show notes: Pivot with Kara Swisher & Scott Galloway On with Kara Swisher Burn Book: A Tech Love Story

Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime. By Adrian Carrasquillo: The Border Debate Is Over. Dems Los...

Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new ways to campaign and govern as the party looks towa...

Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark managing editor Sam Stein joins Sarah to talk about...

Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on over the next four years.

As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker 's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy. Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/   Show notes: By Evan Osnos: Joe Biden's Last Campaign Joe Biden: The Life, t...

The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.

We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out. show notes The NYT's DealBook summit Sarah referenced Harvard Kennedy School's recent election forum that...

We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.

The Focus Group Podcast is back for a post-election autopsy. We're starting with a deep dive on how Donald Trump's newest voters found Kamala Harris and the Democrats lacking. Astead Herndon, host of The New York Times podcast The Run-Up joins Sarah to write a first draft of how we got here. show notes The Run-Up: The Democrats' Plan to Get Skeptics on Their Side The Run-Up: Kamala Harris on Kamal...

The polls are close enough that this election could go either way. But whatever happens, the focus groups over the last year-plus have given some clues about what's motivating the swing voters voting for Trump, and those voting for Harris. Atlantic senior editor Ron Brownstein joins Sarah to listen to voters and what the Trump and Harris coalitions might look like. show notes By Ron Brownstein: Th...

There's one thing Republican and Democratic strategists all agree on right now: no state is more likely to decide this election than Pennsylvania. Pennsylvania-based POLITICO reporter Holly Otterbein joins Sarah to break down Pennsylvania's shift to the right in recent years, and why Democratic Sen. Bob Casey is finding himself in a surprisingly close race. Show Notes: Spotlight PA: Democrats in P...

Donald Trump may well win both Arizona and Nevada, but Republican Senate candidates there are on the struggle bus. Jon Ralston of the Nevada Independent joins to break down Sarah's recent focus groups with PBS in Nevada, and Yvonne Wingett Sanchez of the Washington Post discusses Arizona's abortion rights referendum and Kari Lake's comeback attempt in the U.S. Senate race. Editor's note: This epis...

Michigan and Wisconsin aren't just presidential battlegrounds; their Senate races are getting more competitive down the stretch. So how are swing voters thinking about their options? Craig Gilbert, former DC bureau chief for the Milwaukee Journal Sentinel , and Craig Mauger, political reporter for the Detroit News , join Sarah to break down the electoral landscape in the upper midwest. Show notes:...