The Bulwark
The Focus Group Podcast
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
Where to listen?
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Episodes
S5 Ep25: 2024 Trump Voters on the "Epstein Files" 12.07.2025 25:15
The Focus Group Podcast is still on hiatus, but the Trump administration's walkback of the promised "Epstein Files" this week got us curious about how voters were thinking. The Bulwark's own Will Sommer sat down with Sarah to break down a focus group we convened with 2024 Trump voters who disapprove of Trump's job performance, and discuss how Democrats can talk about this Epstein news.
S5 Ep24: Do the Next Right Thing, Change the World (with Heather Cox Richardson) 28.06.2025 1:01:18
Our season finale is a bit of a pep talk. America is in a precarious place, but Americans everywhere are speaking up against the authoritarian threat. Historian extraordinaire Heather Cox Richardson joins Sarah to discuss the lessons history leaves for this moment, and Americans' role in fighting back. By Heather Cox Richardson: Letters from an American Democracy Awakening: Notes on the State of A...
S5 Ep23: Cuomo vs. Mamdani (with Harry Siegel) 21.06.2025 59:30
The New York City mayoral primary is "dumb" and getting lots of "dumb attention," at least according to our (radically candid) guest. Democratic voters face a choice between disgraced former Gov. Andrew Cuomo, and the inexperienced socialist state assemblyman Zohran Mamdani. There's another candidate who was just arrested by ICE, which may shake up this race at the VERY end. The City 's Harry Sieg...
S5 Ep22: 'This Country is Effed' (with Jonathan Cohn) 14.06.2025 53:17
Donald Trump's Big Beautiful Bill is moving through Congress, and you may be surprised by some former Trump voters' reactions. Bulwark in-house policy wonk Jonathan Cohn joins Sarah to talk about the bill's negative consequences and why healthcare has been such a political albatross for the Republican Party. We also learn that plenty of voters are irritated by Congress only seeming to pass 'big' b...
S5 Ep21: New Jersey's (Very) Odd Year (with Amy Walter) 07.06.2025 59:54
The Democratic primary for New Jersey governor is crowded, and Democratic voters all over the map. But as always, they're united in wanting a candidate who can fight the Trump administration effectively. So which candidate can do it? Amy Walter of the Cook Political Report and the podcast The Odd Years makes her sixth appearance on the show to discuss how these off-year elections in New Jersey and...
S5 Ep20: Democrats on Biden's Decline 31.05.2025 38:48
Sarah had a busy travel schedule this week, so we're bringing you some raw audio. With the recent revelations about Joe Biden's mental state during his term, we asked a couple of groups of Democrats what they thought during (and after) his presidency, and how it might inform their thinking going forward. These voters liked Biden but supported his decision to withdraw from the 2024 race. The excerp...
S5 Ep19: Congress: Trump's Super-Staffers (with Annie Karni) 24.05.2025 45:39
Donald Trump is looking to pass his Big, Not-So-Beautiful Bill through Congress. To do it, he needs to get it past congressional Republicans. So what do Republican voters think of congressional leaders, and whether this bill is as big and beautiful as it seems? New York Times congressional reporter Annie Karni joins Sarah. By Annie Karni: Mad House: How Donald Trump, MAGA Mean Girls, a Former Used...
S5 Ep18: Liberal Order Elegy? (with Ian Ward) 17.05.2025 58:55
JD Vance is one heartbeat away from the presidency, and he's a big part of the Republican Party's future. It turns out, his ideas are also part of the reason the second Trump term has been a lot more pure MAGA than the first. POLITICO's Ian Ward returns to the show to recap Vance's first few months in office, his political future, and go deep on some of the New Right's major intellectual influence...
S5 Ep17: Trump Had ONE JOB (with Dave Weigel) 10.05.2025 56:21
With Donald Trump's approval ratings falling, that means some of his voters aren't getting what they voted for. We talked to those voters, to find out what that does and doesn't mean about their relationship to this administration (spoiler: they DON'T wish they'd voted for Kamala Harris). Semafor's Dave Weigel joins the show to break down how those voters are feeling, and the battle lines for the...
S5 Ep16: Can You Say 'Oligarchy'? (with Faiz Shakir) 03.05.2025 1:00:03
Sarah didn't think she'd be looking to Bernie Sanders and Alexandria Ocasio-Cortez as examples of good Democratic communicators. But all of a sudden, they're some of the only people in the Democratic Party showing how to get the Trump opposition engaged. Faiz Shakir, Sanders' adviser and 2020 presidential campaign manager, joins the show to talk about Sanders' and Ocasio-Cortez's rallies around th...
S5 Ep15: Nothing is True, Everything is Possible (with Anne Applebaum) 26.04.2025 49:25
Donald Trump's first 100 days in office have been marked by a lot of aspiring autocratic behavior...like deporting a legal resident without due process, targeting his political enemies, to walking right up to the line of ignoring the Supreme Court. Unfortunately, it's not a given that voters will care...or even clock that what they're seeing is bad. Atlantic staff writer Anne Applebaum joins Sarah...
S5 Ep14: Trump's Luxury Beliefs (with Scott Lincicome) 19.04.2025 54:51
Trump has plunged the markets into chaos over the last couple of weeks with his tariffing, and un-tariffing, and possible re-tariffing. The Biden-to-Trump voters we've talked to were a mixed bag on this. Scott Lincicome, author of The Dispatch 's economics newsletter Capitolism and Vice President of general economics at the Cato Institute, joins Sarah to listen to how the trade war is trickling do...
S5 Ep13: America's Moral Moment (with Lauren Egan) 12.04.2025 44:14
We've heard from a lot of Democrats who want the party to be more moderate, and many who want the party to be more progressive. But they all agree that the party needs to fight harder in this moment. Lauren Egan, author of The Bulwark's newsletter, The Opposition , joins Sarah to listen to some Democrats talk about the threats they see from the Trump administration, and how they think elected Demo...
S5 Ep12: Telling MAGA It's Raining (with Will Sommer) 05.04.2025 58:27
Donald Trump is facing some headwinds. His staff accidentally leaked war plans to a reporter, and the promised price cuts are nowhere to be found. We check in with Biden-Trump voters on Signal-gate, and talk to Trump's base about whether they want him running for a third term, how they feel about the economy (which may surprise you), and the state of the MAGA media ecosystem. The Bulwark's MAGA-kn...
S5 Ep11: The Kyrgyzstan PhD Problem (with Jen Psaki) 29.03.2025 1:16:27
We're checking in with 2024's non-voters, and Sarah has a (friendly) fight with our guest over whether Kamala Harris should have closed the 2024 campaign with Liz Cheney. They also talk to some of 2024's non-voters, who have some thoughts on how Democrats should be fighting back right now. Jen Psaki, host of MSNBC's Inside with Jen Psaki and the podcast The Blueprint with Jen Psaki , joins the sho...
S5 Ep10: It's Really Good and Really Bad (with Mark Leibovich) 22.03.2025 51:41
We're checking in on first-time Trump voters as Trump's reign of chaos continues. Some love what they're getting and think Democrats are out over their skis. Others are wondering when Trump will get around to fixing the economy. Atlantic staff writer and legendary DC chronicler Mark Leibovich joins Sarah to discuss what to make of it all. Show notes: Mark Leibovich in The Atlantic: Greenland’s Pri...
S5 Ep9: Unresolved COVID Trauma (with Dr. Leana Wen) 15.03.2025 56:26
Five years ago this week, the COVID-19 pandemic came to the United States, and with it a level of suffering and distrust of authority (and each other) that we haven't fully reckoned with. Indeed, the pandemic was a major factor in what made Donald Trump's political comeback possible. Dr. Leana Wen, public health expert and author of the Washington Post newsletter The Checkup with Dr. Wen joins Sar...
S5 Ep8: Free World 'Family Meeting' (with Tommy Vietor) 08.03.2025 42:07
Trump shouted down Zelensky in the Oval Office last week, and many pro-Ukraine Trump voters wished it hadn't happened like that...publicly, at least. So, we wondered, what did the remaining pro-Ukraine Republicans think of America's role in the world? Pod Save America and Pod Save the World host Tommy Vietor joins Sarah to discuss the future of foreign policy in Trump 2.0.
S5 Ep7: Raw Audio: Guys Being Dudes 01.03.2025 50:00
We're doing something a bit different this week: We're giving you nearly an hour of audio from a recent focus group of men aged 18-29 who voted for Donald Trump in 2024. We get into everyone's media diets, what they think of Elon and Trump, and how the culture talks to young men today. You don't want to miss it.
S5 Ep6: Will the Real POTUS Please Stand Up? (with Kara Swisher) 22.02.2025 57:25
It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE. Show notes: Pivot with Kara Swisher & Scott Galloway On with Kara Swisher Burn Book: A Tech Love Story
S5 Ep5: 'I'm All For Deportations, But...' (with Adrian Carrasquillo) 15.02.2025 57:48
Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime. By Adrian Carrasquillo: The Border Debate Is Over. Dems Los...
S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson) 08.02.2025 1:00:14
Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new ways to campaign and govern as the party looks towa...
S5 Ep3: At Least He's Doing Something (with Sam Stein) 01.02.2025 53:42
Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark managing editor Sam Stein joins Sarah to talk about...
S5 Ep2: Getting Out of Our Corners (with Amanda Carpenter) 25.01.2025 52:20
Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on over the next four years.
S5 Ep1: The Caretaker Presidency (with Evan Osnos) 18.01.2025 1:00:19
As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker 's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy. Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ Show notes: By Evan Osnos: Joe Biden's Last Campaign Joe Biden: The Life, t...
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