The FMCG Marketing Daily

The FMCG Marketing Daily — July 11, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region. • Unilever is running a 300,000-strong creator network using AI for vettin...

The FMCG Marketing Daily — July 10, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mike's Hard Lemonade is pioneering bespoke branded entertainment partnerships on Netflix, signalling a new frontier for FMCG drinks brands beyond traditional TV spots. • The EU's EmpCo Directive — targeting misleading sustainability claims — is set to cost...

The FMCG Marketing Daily — July 09, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move. • PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-of...

The FMCG Marketing Daily — July 08, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mars is doubling down on Twix's 'Two Is More Than One' brand platform with a high-craft comedy campaign that tests whether creative distinctiveness can drive salience in a crowded snacking market. • Diageo's closure of the Aviation Gin flagship distillery...

The FMCG Marketing Daily — July 07, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A formal watchdog complaint accusing major brewers of faking craft credentials puts brand authenticity and origin claims directly in the regulatory crosshairs. • Pringles' polarising hot dog bun flavour launch is a real-time case study in whether deliberat...

The FMCG Marketing Daily — July 06, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A European dairy brand is crossing into beauty-from-within beverages, signalling how FMCG incumbents are blurring category lines to chase functional drink growth. • New NielsenIQ data commissioned by Ulta Beauty reveals how Gen Alpha's beauty motivations a...

The FMCG Marketing Daily — July 05, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A challenger condiment brand is using the World Cup moment to drive trial and category disruption — a live case study in how smaller FMCG brands can punch above their weight during major sporting events. • A wave of infant formula recalls linked to FDA cap...

The FMCG Marketing Daily — July 04, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever's Marmite has pulled off a live brand name change — temporarily rebranding to 'WeMite' to celebrate England's World Cup progression, making it one of the most reactive FMCG activations of the tournament. • Tom Holland's non-alcoholic beer brand Be...

The FMCG Marketing Daily — July 03, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever's Dove Men+Care is using a live product reformulation as the campaign itself — turning a technical R&D decision into a consumer-facing brand moment on Strava and social media. • Nestlé has publicly signalled it will pass falling coffee bean co...

The FMCG Marketing Daily — July 02, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • The Mazola owner is publicly attributing a shrinking US cooking oil market to ICE immigration enforcement — a stark example of how political and social policy is now a direct driver of FMCG category volume. • Edrington's falling revenue confirms that the p...

The FMCG Marketing Daily — July 01, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Tango is betting that reviving 'You Know When You've Been Tango'd' after a 24-year absence can reconnect a legacy soft drink brand with both nostalgic adults and new younger consumers. • A French court ruling that Volvic's environmental packaging claims ar...

The FMCG Marketing Daily — June 30, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Dr. Beckmann is turning a textile waste insight — white clothing is the most landfill-bound colour — into a purpose-led campaign that positions a laundry challenger brand squarely in the sustainability conversation. • The Honest Company is betting that rad...

The FMCG Marketing Daily — June 29, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • SheaMoisture's Silk Press in a Bottle campaign shows how deep consumer listening before launch — not after — is what drives millions of organic views for challenger beauty brands. • Hard campaign performance data on the Nike vs Adidas World Cup battle offe...

The FMCG Marketing Daily — June 28, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Heineken's documentary-style campaign work powered LePub Milan to Cannes Lions Agency of the Year, making it a live case study in how FMCG briefs can define agency trajectories. • Ferrero is exiting private-label ice cream production entirely, selling its...

The FMCG Marketing Daily — June 27, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio. • Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spanish market,...

The FMCG Marketing Daily — June 26, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola's Sprite is launching a hip-hop cultural platform that bets on community debate as a brand-building engine — a distinct strategic move for a carbonated soft drink fighting for relevance with Gen Z. • Hershey is importing PepsiCo's commercial play...

The FMCG Marketing Daily — June 25, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mars is launching four US confectionery products without FD&C artificial dyes, a move that signals how regulatory and consumer pressure on synthetic colours is forcing real formulation decisions at major FMCG players. • Danone has struck again with a s...

The FMCG Marketing Daily — June 24, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever's head of content is publicly rewriting the rulebook on how a major FMCG company thinks about consumer discovery — shifting from campaign bursts to always-on content systems. • Carlsberg-owned cider brand Somersby launches a provocative global pla...

The FMCG Marketing Daily — June 23, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • AB InBev's CMO Marcel Marcondes has used Cannes Lions to publicly map out a decade-long marketing transformation — and the methodology behind it is directly replicable for any FMCG portfolio brand. • New research reveals a structural tension at the top of...

The FMCG Marketing Daily — June 22, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A new multi-retailer data alliance is about to give FMCG brand managers unprecedented cross-retailer audience targeting — and a glimpse of what retail media looks like when it scales beyond individual grocery silos. • Co-op's new summer brand platform is a...

The FMCG Marketing Daily — June 21, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • AB InBev's Brahma is using the World Cup to make a bold local brand play in Brazil — a masterclass in how global FMCG brands weaponise cultural specificity during mega-events. • Diageo's exit from East African Breweries is now one legal hurdle closer to co...

The FMCG Marketing Daily — June 20, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal's CMO is betting on a direct OpenAI partnership to win the zero-click search era — and every FMCG brand manager should be watching how a category leader rewires its entire content operation around generative AI. • Kraft Heinz is reorganising into t...

The FMCG Marketing Daily — June 19, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Nestlé is using KitKat — its highest-profile confectionery brand — to make a very public bet that regenerative sourcing can become a consumer-facing brand claim, not just a sustainability footnote. • Diageo's CEO Dave Lewis is reportedly pushing for signif...

The FMCG Marketing Daily — June 18, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Danone is taking its challenger rival Chobani to court over protein labelling claims — turning a regulatory dispute into a live brand-equity battle in the booming high-protein dairy category. • With UK campaigners intensifying pressure for an under-16 ener...

The FMCG Marketing Daily — June 17, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • AB InBev is extending two of its biggest global beer brands — Stella Artois and Bud Light — into the fast-growing UK fruit beer segment, signalling a deliberate portfolio play to capture summer occasion drinkers. • Mondelez CEO Dirk Van de Put has publicly...