The Flowery Folk Podcast

In this solo episode, Debra digs into a big question so many florists wrestle with: when is it actually the right time to expand your flower business? Whether you’re dreaming of moving from a home studio into a shopfront, taking on a bigger lease, or hiring your first staff member, she walks through the real numbers, the hidden costs, and the systems you need in place before you take the leap. You...

In this episode, Debra chats with Franceska McCaughan, founder of The Hotel Florist® , about turning your floristry skills into steady, contract-based income with hotels and other corporate clients. Franceska shares how she went from Googling “how to be a florist” to building a subscription-style business working with hotels, long-term care facilities, retail stores and more. She explains what hot...

A plain-speaking check on what your shopfront (and website) is saying before you’ve said a word. Deb shares real moments—a grimy sign, staff bickering in earshot—and turns them into a simple, repeatable audit so your space feels professional, calm and clearly… a florist. Why street appeal and basic cleanliness set the standard How staff tone shapes trust (and whether people come back) Visual basic...

In today's Bonus, quick tip episode Debra explains why using negative space in your designs not only helps you create unique and striking pieces, it'll also save you heaps of Money. Selling Air or using Negative space is how smart designers are creating more for less. About The Flowery Folk 🌸Welcome to the fortnightly flower podcast that helps every florist shop—from out-of-the-way farm g...

In this podcast, Debra Pemble discusses the detrimental effects of FOMO (Fear of Missing Out) on business success, particularly in the context of social media. She emphasises the importance of focusing on key areas such as website optimisation, administrative efficiency, financial management, and effective marketing strategies that go beyond social media. Debra provides actionable insights and enc...

Quick Tip Episode – “Build a Stand-Out Floristry Portfolio” In just a few minutes, Debra breaks down how to turn your student work into a polished, job-winning showcase. You’ll learn: Shoot Like a Pro – simple lighting and framing hacks that make every bloom pop (and why a bad photo can tank even your best design). Curate with Purpose – the magic number of pieces (hint: 15–20) and how to prove you...

Maximise Your Florist Shop Revenue – 5 Proven Ideas | The Flowery Folk flower podcast In this episode of The Flowery Folk , award-winning florist and educator Debra Pemble shares five practical, low-risk ways to boost takings in any florist shop this coming financial year. Drawing on two decades in Floristry, Debra dives into hosting profitable flower-arranging workshops, packaging DIY kits that s...

In this short and sweet bonus episode, Debra shares a timely pep talk as we approach the end of the financial year. It’s the perfect moment to pause and reflect—not just on where your business is now, but where you want it to go. Debra dives into: ✨ The power of defining your “why” – understanding the deeper motivation behind your business. 🗺️ Setting 5-year goals – both personal and business-rel...

Pricing with Purpose: How to Build a Profitable Florist Business Are you charging what your flowers—and your time—are truly worth? In this episode of The Flowery Folk , florist educator Debra Pemble dives deep into one of the most important (and most avoided) topics in the florist business: pricing. Whether you run a busy flower shop, a home-based studio, or you're just starting your flower bu...

Feeling burnt out from constant hustle? You’re not alone. In this solo episode, I’m diving into the very real struggle of switching off when you’re running a creative business. Inspired by a florist’s comment—“I just can’t switch off at night”—this episode shares the simple things I’m doing to rest, reset, and reclaim my headspace. From deleting the email app to only using Instagram on desktop, th...

Join us in this inspiring episode as we chat with Emma Anderson, the creative behind Ethereal Floral Boutique on the Sunshine Coast, Qld. Emma shares her journey as a young florist, discussing the challenges and triumphs she has faced in the floral industry. From her early beginnings to establishing her own business, Emma's story is one of passion, resilience and creativity. In this episode, Emma...

In this episode, we chat with Zoey Mills about her journey, inspirations and the story behind A Willow in Bloom, a boutique florist shop located in Mackay. Zoey shares insights into her creative process and the challenges of running a business in Central Queensland. Key Highlights: Introduction to Zoey and her work. Challenges faced during the recording due to weather and internet issues. Insights...

In this episode, we’re diving into all things Mother’s Day. From planning and preparation to ensuring everything runs smoothly, this guide will help you navigate one of the busiest times of the year. Key topics covered: Introduction to Mother’s Day planning. Tips for organizing delivery drivers and assigning tasks effectively. Insights on utilizing staff efficiently to handle specific jobs. Sugges...

In our episode today we are going to have a quick chat about floristry competitions and why I think it's really important to give them a go.

In this episode of The Flowery Folk Podcast, I share valuable insights and tips on choosing the right floristry education course or program. We'll cover topics like identifying your goals, understanding what each course offers and considering the delivery method, time commitment and budget constraints. I'll also discuss the benefits of asking specific questions to course providers and considering...

Join us in this exciting episode as we sit down with Emily Galloway from Sunday Jungle, located in Townsville, North Queensland. Emily shares her journey and insights into the world of creative entrepreneurship. Discover the inspiration behind Sunday Jungle and how Emily navigates the challenges and triumphs of running a successful business in the vibrant community of Townsville. Tune in for an en...

Navigating Foam-Free Floristry: Tips and Challenges In today's episode of the Flowery Folk podcast, I chat about the challenges we florists face in moving away from floral foam due to environmental concerns. Recorded right in my garden, this episode dives into the impact of floral foam on our planet and shares my personal stories and tips for cutting back on its use in floral designs. You'...

Welcome to The Flowery Folk Podcast! I'm Debra, your host, and I'm excited to have you here. In this episode, I share a quick and fun tip on series production for flower arrangements. Imagine creating multiples of one item to streamline your workflow and boost efficiency in the studio. By crafting several bouquets or floral arrangements at once, you save time and cut down on waste. Plus, I dive in...

What is the Flowery Folk Podcast all about and who's it for? Listen along to find out more.