The Flower Podcast

Flower Farmers Jonanthan Leiss and his wife Megan own Spring Forth Farm in Hurdle Mills, North Carolina. Jonathan shares with Scott today all about their flower micro farm, their business model of just growing spring blooms, and how they practice no-till methods of farming. He also shares about the importance of farmer sustainability, their online course, and so much more. We're grateful to have J...

You are in for a treat with double the fun! The dynamic duo from Primary Petals are my guests this week on The Flower Podcast.  CEO Carly Williams and COO Chloe Jenkins have been working tirelessly to create hundreds of show stopping, custom designs for weddings and private events as well as partnering with brands such as Variety Magazine, Maybelline, Vanity Fair, Moroccan Oil, Nespresso, and more...

We're excited to get an update from Calvert Crary on all things FlowerSchool NY and LA. It's been a long hard year for the city of New York and FlowerSchool has persevered and now Calvert's first book is about to launch next month. In this episode you can learn about how the city is doing, the new book, and the classes that are being offered both in person and virtually. Calvert Crary, is the Exec...

Our guest this week is Sue Prutting, owner of White Magnolia Design based in the Washington D.C. area. Her Luxury Wedding and Design Business began almost 10 years ago and she's been a mentor and coach to help other businesses, especially freelance designers. Today I'm so grateful that Sue shares some great insights for beginning your floral business. We talk about working with freelancer designer...

With a rich history in family entrepreneurship, Mandy is a female business owner who has groomed her floral production company (HotHouse Design Studio) for over 15 years and began to make her mark in the boutique/prop sector of the wedding/event industry in the last 6 years (PropHouse Birmingham). She internally leads and manages a 'house' of over 15 employees, all the while externally making the...

We're replaying the episode with Sweet Root Village, owned by Lauren Anderson and Rachel Bridgwood located in Alexandria, VA outside the DC area. Enjoy this fun chat with Scott. In this episode, they discuss hiring, working with vendors, pricing, and being Moms. Over the past decade they have developed a deep love for small business and now share what they know through workshops and classes. They...

If you're a flower farmer or you're interested in growing some flowers for yourself, you're going to love this weeks episode. Lisa Mason Ziegler started The Gardener's Workshop and I'm thrilled to share her story. She started growing in 1998 with everything being grown outside without greenhouses or high tunnels. She's been a leader with the ASCFG, written several books, and now sells many of the...

Many businesses are trying to figure out how to succeed on Instagram and, more specifically, how to create relevant and exciting content that will let them engage with their customers. Our guest this week is Jamie Jamison and she teaches styling and Instagram strategies to businesses so they can create thumb-stopping content that elevates their brand.  Businesses should see a more cohesive brand p...

I've been looking forward to releasing this episode for a couple of weeks now. Our guest, Kiana Underwood, is internationally known for her renowned floral designs. She has an eye and a gift for creating luxury weddings and events worldwide with unique colors combinations and floral varieties, while specializing in artful florals. She's literally hosted workshops around the world and her book is C...

Gabriela Salazar, owner of the international studio La Musa de las Flores outside of Mexico City chats with Scott this week on The Flower Podcast. Gabriela shares her desire to connect with flowers through her floral designs, growing flowers in her garden, and the general care of flowers. Every aspect is so important and taking the time to relate to the flowers and give space to relax in one's cre...

Anthony Maslo, owner of The Boy Who Cried Flowers is igniting the flower world with his exuberant energy and vivid use of color. Based in Long Beach California, Anthony provides full floral and botanical services for events, weddings, retail spaces and more throughout Southern California and is available for destination events. Relatively new to the floral industry, he has established himself as a...

This week we're excited to share our latest chat with Alison Ellis. She's been busy working on stream lining the process to help businesses operate safely during this trick time. We chat about protecting your employees, working with vendors, and communicating with wedding planners. You can learn more about Alison Ellis, Real Flower Business, and all of our guests at theflowerpodcast.com . Thanks f...

My guest this week is Natasha McCrary, of Mooresville, Alabama, she owns and operates 1818 Farms. She started the business in 2013 when her son fell in love with Southdown Babydoll Sheep. She had no experience raising the sheep, let alone running a farm. But then she had an idea of how she could make it work: combine a farm with a small business that would help cover the cost of food for the anima...

This week, experience flowers through the eyes of our guest. Jenny Thomasson, AIFD PFCI EMC, and floral artist loves, learns, and educates on all things floral. Jenny travels the world teaching advanced and avant-garde floral design, structure-building, and technique development.  As a young mom, Jenny began her floral journey opening her flower shop, STEMS and has become one of the top wedding an...

We're excited to have Joost Bongaerts, owner of Florabundance, as our guest this week on The Flower Podcast. Joost shares his flower journey, and his love of flowers, especially garden roses. It's also great to hear tips on buying flowers wholesale from a company that specializes in shipping all over the US. So, if you're looking to add another supplier to help you source specialty cut flowers you...

What a pleasure to begin our new season with Ariella Chezar. I love this portion of her bio, "Whether it is collaborating on a spectacular event, teaching a room full of flower lovers, planting thousands of tulips or styling a photo shoot, I consider myself lucky to love every aspect of my color filled world." Ariella has published three books, with another in the works. She's been featured in man...

We're replaying our episode with Joy Proctor this week on The Flower Podcast!! Joy founded Joy Proctor Design in 2007 and has created over 400 weddings worldwide. She has been named as one of the top planners by Harper Bazaar and Brides Magazine. Today she and I cover so many important topics like destination weddings, styling, social media, branding, and so much more! Be sure to stay tuned till t...

New York City based Putnam and Putnam were our first guests of Season 4. Darroch and Mikey Putnam discuss their fabulous floral installations, their book, Flower Color Guide, where they find inspiration and one of their latest endeavors, the Putnam Flower Channel. You can learn more about the Putnams and all of our other past guests at theflowerpodcast.com Be sure to subscribe to the podcast on yo...

Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business. With over 25 years experience, she's helped thousands of florists via her online business courses, private & group coaching, and free video trainings. Scott and Alison chat about pric...

Jennie Love,  Creative Director of Love N' Fresh Flowers and President of the Association of Specialty Cut Flower Growers chats with Scott Shepherd this week on The Flower Podcast.  Love 'n Fresh Flowers, LLC is a Certified Naturally Grown urban flower farm and a premier wedding florist in Philadelphia. Jennie shares how she has adjusted business during the COVID-19 quarantine and continues to adj...

Our guest this week is Joe Massie and we're excited to partner with him on promoting his new on-line course. Joe is known for his amazing design style and his achievements including, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown Chelsea Flower Show ('09/'10/'11/'12/'13).  Joe is th...

Our love of flowers and the human spirit, our passion for creativity, inspiration, and encouragement will always connect us, and I am grateful to share this journey with you. For the first time since we started our podcast almost 2 years ago, we didn't air an episode last week. Wanting to be sensitive and not creating a platform that seemed self serving or like a personal promotion, we choose to p...

A little more than a couple of weeks ago, you may have seen on social media that a new show was coming to Netflix. It's name, The Big Flower Fight!! The show has 10 teams of two that participate in a flower competition in the spirit of The Great British Bake Show. My guests this week are no stranger to The Flower Podcast, Sarah Campbell and Jordan Marx. I want to thank everyone for the questions t...

With Peony season in full swing here in the US and around the world I'm excited to dive into the world of Alaska Peonies! this week! My guest this week farms peonies in Alaska and manages sales for the Alaska Peony Cooperative. I can't wait to dive into my chat with Martha Lojewski. This remote part of our country is the last haven for this majestic flower once the regular season comes to an end t...

Mindy Rice is our guest this week on The Flower Podcast. Her business is Mindy Rice Design and is based out of Los Olivos, California. Mindy's unique flair for floral and event design has earned her a loyal client base. A native Californian, Mindy's background in fine art and fashion informs her work with a sophisticated use of color and sense of proportion that are her hallmarks. She's had client...