The Fitz & Franson Show

Sales blames marketing. Marketing blames sales. And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear. In this episode of The Fitz & Franson Show, Fitz and Franson break down the blame game that happens inside growing home service companies when sales and marketing are not operating from the same playbook. Marketing says the leads are coming...

In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life. After decades in outside sales, Pop shares timeless wisdom about earning trust, serving customers, handling rejection, and building relationships that last. But this conversation goes far beyond sales. From the famo...

Most contractors think a slower market means they need more leads. They're wrong. Slower markets expose operational debt. The CRM cleanup you delayed. The follow-up process that's inconsistent. The sales training that never happened. The managers who were promoted but never taught how to lead. In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson break down how smart oper...

Most contractors are nervous right now. Lead flow feels different. Homeowners are hesitating. Competition feels tighter. But here's the truth... Slower markets don't create problems. They expose them. In this episode, Fitz and Franson break down: ✅ Why smart operators actually benefit from slower markets ✅ The hidden dangers of panic discounting ✅ Why cutting marketing is usually the worst move...

Most contractors don’t have a lead problem. They have a follow-up problem, a data problem, and a systems problem. In this episode of The Fitz & Franson Show , Matt Fitzgerald and Jay Franson sit down with Jonathan Weinberg, Founder and CEO of Builder Prime, to talk about what home improvement companies actually need if they want to scale without chaos. Jonathan shares how he built Builder Prim...

Most home improvement companies don't have a lead problem. They have a response problem. In this episode, Fitz and Franson break down the growing speed-to-lead crisis happening across the home improvement industry and explain why companies spending $10,000–$50,000+ per month on marketing are still struggling to convert leads. The reality? 41% of booked jobs happen after hours. 97% of homeowners go...

Most marketing agencies know how to run ads. Very few understand how multi-location home improvement companies actually scale. In this episode, Fitz and Franson break down why so many operators hit a growth ceiling even while lead volume increases. They unpack: • Why lead volume can hide operational dysfunction • The real danger of fragmented vendors and disconnected reporting • Why profitability...

The hardest conversation in business isn’t with your team... It’s with the person in the mirror. In this episode of The Fitz & Franson Show , Fitz and Franson break down why so many business owners become the biggest bottleneck in their own company. If your team can’t make decisions without you… If your phone rings all day with “got a minute?” questions… If your business falls apart the second...

Most leaders think their team needs more pressure... But what if the real problem is that your leadership style is quietly destroying their confidence? In this episode of the Fitz & Franson Show, Fitz and Franson break down the leadership blind spot that shows up inside call centers, event teams, sales floors, install crews, and field service teams: unpredictable feedback, moving targets, and...

If your business is broken… more sales will destroy it faster. Everybody says “just sell more.” But what happens when your sales team outruns your ability to actually deliver? In this episode of The Fitz & Franson Show, Fitz and Franson break down the hidden metric quietly destroying businesses across America: capacity mismatch. From overwhelmed install crews… To delayed projects… To angry cus...

Your best employees aren’t leaving for more money… they’re leaving because of mistakes leaders don’t even realize they’re making. This episode of The Fitz & Franson Show hits different because it’s not theory. It’s not hype. It’s not recycled leadership advice. This is built on real mistakes we made early in our careers… mistakes that cost us top performers, culture, and growth. Fitz shares th...

What does it really take to grow a business without losing your culture, your family, or yourself? In this episode of The Fitz & Franson Show, Fitz and Franson sit down with Telisha Day , Sales & Marketing Manager at Sullivan Concrete Coatings , to talk about the power of ownership mentality, scaling from a small crew to a regional operation, building a family-first culture, winning commer...

“Price Is Too High” Isn’t Rejection... It’s a Signal Most sales reps hear “that’s too expensive” and immediately go into defense mode. That’s exactly where they lose the deal. In this episode, Fitz and Franson break down why objections like “price is too high” aren’t rejection... they’re actually invitations to continue the conversation . You’ll learn how to: • Understand what customers are really...

Free leads aren’t gone… you’re just not using the right strategy. In this episode of the Fitz & Franson Show, we break down the real playbook for generating high-quality leads without spending a dollar. From old-school canvassing strategies like the cloverleaf method to modern digital tactics like TikTok Lives and local content domination — this is the blueprint most business owners are missin...

The craziest sales story you will EVER hear! Fitz goes way back with Bob Camire...and this conversation delivers. From building Bath Experts into a multi-state powerhouse to leading high-performance sales teams, Bob breaks down what actually builds winning cultures… and shares the most insane in-home sales story we’ve ever heard. In this episode we break down: • How Bath Experts scaled across mult...

Most entrepreneurs don’t fail because of bad ideas—they fail because they build chaos instead of structure. Fitz and Franson break down the mindset, systems, and leadership shifts required to actually scale without burning out. What’s your take—are most businesses scaling… or just surviving? 🚀 READY TO SCALE YOUR BUSINESS? Book your call now → https://api.leadconnectorhq.com/widget/form/zKxLXqfU7...

Most business owners think sales are about persuasion. They’re wrong. Every customer is quietly asking four questions before they buy ... and if your marketing or sales process doesn’t answer them, you’re losing deals without even realizing it. In this episode, Fitz & Franson break down the real psychology behind buying decisions and why most companies are accidentally sabotaging their own sal...

Most entrepreneurs dream about selling their business and retiring. Jim Williams actually did it. After building companies across multiple states and selling them, he retired at 52 and moved to Arizona to play golf. Three months later… he started another company. In this episode, Jim breaks down the real lessons behind scaling businesses, building teams, marketing that actually works, and why most...

Financing isn’t a “cost.” It’s a sales tool —and if you’re not making payments normal early and often , you’re losing margin and leaving deals on the table. Jennifer Hatcher breaks down the sales process shift, how to handle price objections, and why “take rate” matters more than approval rate. Full episode is LIVE now. What’s your take... Are you leading with payment options or still leading with...

Building a network that scales isn’t about hype... it’s about standards, leadership, and the people you trust to carry the flag. In this episode, Penntek VP of Sales Jake Thomas talks real leadership lessons from scaling a national dealer network, why “work-life balance” is mostly a myth, and what legacy actually looks like when you’ve got four kids watching how you lead. You’ll hear: • Why the be...

The Silent Killer in Your Business (It’s Not the Economy) You’re blaming leads. You’re blaming price shoppers. But the real leak in your business? Your team. In this episode, we break down how toxic high performers, poor training, and lazy hiring quietly destroy growth—and how to build your own A-Player factory with a 90-day system. If this one stings… it’s probably for you. 🚀 READY TO SCALE YOUR...

What does it take to walk away from corporate security and build multiple home service businesses? Jimmie Keas did it... and he didn’t look back. From Keas Concrete Coatings to Gutter Helmet Denver to Roof Maxx, Jimmie breaks down trust, marketing, leadership, family support, and why “the customer isn’t always right.” This one’s real. No fluff. What’s your take... is work-life balance a choice? 🚀...

Spring is coming fast... and for contractors, this market is anything but normal. Some regions are on fire. Others are ice cold. And if you’re using the same sales, marketing, and pricing strategy everywhere , you’re already behind. In this episode of The Fitz & Franson Show , we break down: - How to win in hot vs slow markets - Why capacity and systems matter more than leads - How to use AI t...

Most leaders don’t choose how they lead, they default. And that’s where friction, burnout, and stalled growth begin. In this episode of The Fitz & Franson Show, we break down The Leadership Code.... how to understand your natural leadership style, identify your real strengths, and adapt to what your team actually needs from you. We cover: - Why leadership is a verb, not a title - The 6 most co...

Most businesses don’t fail because they can’t grow... they fail because they grow before they’re ready. In this episode, we sit down with Shaun Hilgart, owner of White Cloud Concrete Coatings, to unpack why getting better before getting bigger is the difference between sustainable growth and constant chaos. Shaun shares unconventional lessons from scaling national operations, building leadership b...