The Fit to Grit Cast

Send us Fan Mail When it comes to branding, consistency is essential. But how do you ensure brand consistency when several departments, partners, or agencies produce your brand’s collateral?  How can you quickly communicate your brand requirements to grow your brand? Brand guidelines consist of a compelling brand story with an emotional connection, examples of actual consumers, and your brand’s wh...

Send us Fan Mail We sit down with Bria Wood owner of MARS Consulting and talk through how business ownership is very similar to sports and athletics.  The difficulties and the strengths professional athletes face during the transition into life after sports and skills that make successful business owners. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail With the rise in eCommerce websites and online retail stores globally, there are some exciting trends to consider. For example, using video for promotional content and sales can foster a better user experience. Online stores have also employed artificial intelligence (AI) technologies for better deals and more advanced eCommerce website designs.  eCommerce website development invo...

Send us Fan Mail Neuroscience proves that storytelling is the best way to capture people’s attention, cement information into their memories, and forge personal, lasting bonds. A brand story recounts the events that sparked your company’s inception and showcases how that narrative continues to drive your mission. Like your favorite books and movie characters, if you can craft a compelling brand st...

Send us Fan Mail “Our potential is one thing. What we do with it is quite another.” —Angela Duckworth. Natural talent, hard work, passion, and grit—Which character trait has the strongest correlation to success? Let’s discuss this in further detail. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail With the rise in eCommerce websites and online retail stores globally, there are some exciting trends to consider. For example, using video for promotional content and sales can foster a better user experience. Online stores have also employed artificial intelligence (AI) technologies for better deals and more advanced eCommerce website designs. Support the show Subscribe to our N...

Send us Fan Mail Branding and marketing strategy is essential for every athlete, regardless of age. For most youth athletes, the recognition and support help recognize the hard work they do, gain brand awareness, and create additional opportunities.  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail For young and aspiring athletes, there is little information on garnering attention from colleges and professional sports teams. Therefore, school, club, and junior college coaches have a tremendous responsibility to help promote their athletes via athlete promotions. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail What is a brand awareness campaign, and why is it essential?  A sports brand awareness campaign is vital when crafting and using sports-related content to promote your product or brand. It’s a popular form of marketing that leverages the immense star power of sports to increase your fanbase and drive sales.  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-...

Send us Fan Mail Any successful brand strategy requires intentional and conscious thought about the who, what, where, when, and especially the why behind your brand. Here’s why brand strategy matters and a framework for building your own. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail There are two types of asset categories in branding—tangible and intangible. Tangible assets are companies’ primary assets and typically physical elements, such as an office, logo, merchandise, or creative design. On the other hand, intangible assets include the brand’s personality, tone, voice, vision, and community.  Support the show Subscribe to our Newsletter: https://creatiti...

Send us Fan Mail A creative analysis for brands helps them cut through their competition by making the most of their output and assisting marketers in producing and selecting the best creative elements for their campaigns. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail Hiring a digital marketing agency to amplify or outsource your demand generation can be daunting. Let’s discuss the elements of creating a vision, outlining your differentiator and market needs, setting clear expectations, and ultimately choosing the best partner. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail We sit down with Former NFL Athlete Alex Bachman and talk through his transition outside of sports. The difficulties and the strengths professional athletes face during the transition into life after sports.  View the Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the show Subscribe to our Newsletter: https://creatit...

Send us Fan Mail Gone are the days of hiring a single social media coordinator to respond to a few comments on Facebook. Today, swaths of customers cross paths with multiple departments and expect a seamless customer experience from beginning to end. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail As the name suggests, public relations (PR) for athletes describes the process of building media relationships with sports journalists and getting publicity for individual athletes and sports teams through earned media channels, both online and offline. Let’s explore PR for athletes and why it’s essential—whether you’re an athlete, former athlete, or athletically-minded profession...

Send us Fan Mail While many industries found it difficult to stay afloat during the 2020 world event, the athleisure sector experienced the opposite—it flourished as consumers began to exercise at home and seek modern comfort attire. Business Wire shares that the athleisure market is expected to reach a valuation of almost $550 billion by 2028. Therefore, it’s no surprise that athleisure brands ar...

Send us Fan Mail To build authority as an athlete, you must have extensive knowledge of the game, be influential, teachable, and a teacher yourself. You must have the confidence necessary to lead and lead well. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail Do you have fans that are on the cusp of becoming superfans? Are you curious about leveraging them and turning them into paying customers? To accomplish this, it's all about fostering relationships, encouraging fans to engage with your brand further, and connecting with them in a more meaningful manner. Do each of these things, and you'll find that your audience is more...

Send us Fan Mail By taking a business-minded approach to professional sports, you will be better prepared to handle life after athletics. Because face it—there will become a time where you are no longer an athlete. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Send us Fan Mail While fitness brands, personal trainers, and workout studios have experienced multiple setbacks this year, don’t count the fitness industry out just yet. By expanding revenue streams and taking a hard look at sales processes, you can minimize financial losses and continue to thrive as a business. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast...

Send us Fan Mail The #1 question for athletes is how can I market myself and land sponsorships? From understanding the top trends in sports marketing to developing effective strategies and services, here's how athletes can leverage their personal brand to gain market attention, increase revenue, and land sponsorships. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to...

Send us Fan Mail As an athlete, it is essential to develop a clear brand identity. This includes the tangibles—a logo, design, and merchandise—and the intangibles—a vision, purpose, and personality. Social media is the best medium to communicate this brand identity in the modern world, with over 4.55 billion individuals present online in 2021. From developing a clear brand identity to showing auth...

Send us Fan Mail Being a professional athlete requires drive, dedication, determination, and ultimate sacrifice. While their commitment to the game comes first, many athletes are curious about branching out into other careers, starting a business, and the skills required to do so. Can a professional athlete be good at business? Let’s explore the necessary skills from marketing to sales, and leader...

Send us Fan Mail We sit down with money mindset coach Taryn Bushrod and talk through dealing with money and the midset around making financial decisions.  View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/