Zachary Colman

The Fit to Grit Cast

Business EN ↓ 324 episodes

Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.  We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.

Author

Zachary Colman

Category

Business

Podcast website

creatitive.com

Latest episode

Dec 9, 2025

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Episodes

College Athletes with Best NIL Deals 22.12.2022

Send us Fan Mail The most creative and high-profile NIL deals for college athletes and how these deals can support their transition into professional sports careers. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Building Your Brand As a College Athlete 20.12.2022

Send us Fan Mail College athletes are beginning to think like professionals when developing their brands and pursuing sponsor deals due to the NCAA's recent authorization of name, image, and likeness (NIL) rights. Since they can now also make a sizable income through endorsements, the distinction between college and professional athletes in this regard has all but vanished. Support the show S...

The DO’s and DON’TS in Personal Branding 13.12.2022

Send us Fan Mail The NCAA now allows college athletes to secure financial deals through NIL. This new regulation is great for student-athletes and is shining a spotlight on the importance of personal branding. We’ve outlined the basics, along with what not to do, when personal branding to maximize your efforts for a NIL deal. Support the show Subscribe to our Newsletter: https://creatitive.com/fit...

Andrew Petcash Sports Influencer and I Talk Navigating Social Media and Business 01.12.2022

Send us Fan Mail We sit with Sports Influencer Andrew Petcash on his story and talk about athletes and navigating their business mindset for future success.  View the Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ #podcast #videocast Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Why the Grit Scale Will CHANGE Your Business & Brand 30.11.2022

Send us Fan Mail The Grit Scale is an excellent tool for research and self-reflection. So, let’s dive in together and explore what grit is and what grit isn’t. I hope that you’ll learn something and maybe, just maybe, walk away from this a little bit grittier. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Build Your Brands Purpose w/ Better Company Culture THROUGH GRIT 17.11.2022

Send us Fan Mail Grit is defined as passion and perseverance for a long-term vision. It’s not about talent or skill, hard work, or anything other than an intense determination to succeed at your goals. Download: https://creatitive.com/downloads/personal-branding/ Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

DO YOU WANT TO BUILD A SUCCESSFUL E-COMMERCE BRAND? 15.11.2022

Send us Fan Mail Branding – the strategy of thoughtfully and intentionally building out a company or product to be recognized by others – is a long-standing way to gain a foothold on the competition. You must devote time and effort to developing a brand for your business. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

HOW IS BRANDING DIFFERENT FROM ADVERTISING 10.11.2022

Send us Fan Mail Branding and advertising are the primary tools that help you grow your business and help brands reach and acquire new customers with increased sales. Their primary goal is to increase revenue for the brand, but if you fail to understand the difference, that might lead to a marketing gap. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

HEY GYM OWNER! LEVEL UP YOUR INSTA GAME in 6 Steps 03.11.2022

Send us Fan Mail Creating a powerful fitness page on Instagram is a balancing act. Generally, most fitness brands run out of interactive ideas to attract and engage with the audience. This leads to the repetition of content on their IG and can result in losing followers. Your ultimate goal is to get more clients to join your gym, so you want your audience to convert into clients. Support the show...

IS SPONSORSHIP IMPORTANT FOR YOUR BRAND? 01.11.2022

Send us Fan Mail Sponsorship,  the fastest growing form of marketing promotion, is a crucial component towards a powerful marketing strategy. Unlike marketing your brand in the media, “sponsorship marketing” is more affordable and has fewer rules and regulations – it allows you to be more creative about how your objectives can be met and if they are negotiable. Support the show Subscribe to our Ne...

Building An Influential Personal Brand on SOCIAL MEDIA 25.10.2022

Send us Fan Mail In the second part of our how to build an influential brand online series, we'll talk about some essential tips you need to remember about personal branding and social media (and google)! Learn how important these platforms have become in the past years in this video! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How to Build An Influential Personal Brand ONLINE 20.10.2022

Send us Fan Mail If you're looking to build an influential brand online, personal branding is the key! To do it right, we're going to walk you through everything from what personal branding really is, how to create your own brand story, and why you should never forget about social media! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Executive Director of Athletes in Action Jonathan Van Horn 13.10.2022

Send us Fan Mail We sit with Athlete coach Jonathan Van Horn and talk about athletes and navigating their business mindset for future success.  View the Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ #podcast #videocast Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

The Beginner's Guide to your Football Marketing Campaign 11.10.2022

Send us Fan Mail In the first part of this video series, we talked about the importance of SEO to a football marketing campaign and the crucial importance of the right football keywords to your success.  Now, let's go to the actual process of building your very own SEO strategy for a kick-all football marketing campaign! Support the show Subscribe to our Newsletter: https://creatitive.com/fit...

How to Create the Ultimate Football Club Website! 06.10.2022

Send us Fan Mail Building a website for your sports club team is more complicated than you think! In this video, we'll show the right way to create the ultimate football website! Learn what needs to be prioritized and what a great website looks like! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Create Your Own Athletic-Inspired Website: Learn from a Web Design Agency Owner 04.10.2022

Send us Fan Mail In business, nothing happens by accident—every success results from a carefully calculated strategy, which includes website design. Website design consists of artistry, skill, experience, and well-developed processes. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How to Plan the Perfect Website Design and Development Project 29.09.2022

Send us Fan Mail In our digital world, your business website is the first exposure potential consumers have to your brand. With 88% of users citing user experience (UX) as a make or break, it’s no wonder companies are spending significant time and resources on investing in their website design and development services. It has a notable impact on the bottom line. Support the show Subscribe to our N...

Increase YOUR ROI with Website Development Services 27.09.2022

Send us Fan Mail The digital landscape is ever-changing, which is why it’s essential to evolve and elevate your consumer population to enhance the user interface (UI) and user experience (UX) and see a significant return on investment (ROI). What types of websites exist? And how can you stand out from the other 1.9B websites?  Support the show Subscribe to our Newsletter: https://creatitive.com/fi...

Build a Brand that Resonates & DRIVES RETENTION 22.09.2022

Send us Fan Mail Think of your brand identity as the written and visual content and overall consumer experience. Think of your brand strategy as the blueprint for how you want individuals to view your brand. And think of your brand marketing as how businesses or organizations highlight and bring awareness to products or services by connecting values and voices to the right audience through strateg...

From 0 to One Million Annually w/ The 4 stages of business mindset 20.09.2022

Send us Fan Mail A business mindset is a way of thinking that enables you to uncover and see problems as opportunities and then turn those opportunities into a business. It is an understanding that everything around us results from someone having an idea and then executing it. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Building a Successful Gym is more then just Memberships 15.09.2022

Send us Fan Mail We sit down with Interior Designer Cuoco, and Gym Designer and talk about gym experiences. We talk about gym experiences in the industry of fitness. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Branding for eCommerce—Elevate & GROW Your Brand 08.09.2022

Send us Fan Mail Despite popular belief, branding isn't a logo. It isn't a brand name, press release, or even a product. Branding isn't just about the tangible elements; it's also the intangibles—the things consumers feel. Branding is business combined with emotion, engagement, and expectation. It encompasses a brand's online presence, products, services, and communication...

How the NFL Tackled its Social Media Campaigns 06.09.2022

Send us Fan Mail The NFL is considered to be one of the most innovative leagues when it comes to digital marketing campaigns. Find out how they cracked the code on effective football social media campaigns! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Choose the Branding Agency That’s RIGHT for You 01.09.2022

Send us Fan Mail Branding requires time, money, and some risk as a financial investment. But it's also one of the smartest investments you can make for your business. Knowing how to choose the right branding agency is essential.  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

The Top Brand Naming Strategy to Connect with Your Fanbase 30.08.2022

Send us Fan Mail The name of your brand, product, or service is the first thing a consumer comes into contact with. It's a critical component of their first impression. It's essential to consider this interaction and strategically decide what you want your first impression to be. Ask yourself, should your brand name be exciting and unique? Support the show Subscribe to our Newsletter: ht...

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