The Fit Pro Journey - Business Coaching for Fitness & Health Coaches

If you've been waiting for the algorithm, AI, another certification, or more followers to finally make your fitness business work — this episode is for you. Ria gets real about the four things fit pros are relying on that aren't actually building their business, and what to focus on instead. In This Episode: Why chasing the algorithm is keeping you stuck (and what it was actually designed to do) T...

Are you a fitness professional wondering why some coaches build lasting careers while others burn out and walk away? In this episode, business coach Ria Zervos breaks down the real difference between coaches who stay in the fitness industry long-term and those who don't — and it has nothing to do with certifications or social media followers. Ria shares what she's observed over 22 years in fitness...

Most health and fitness coaches don't struggle because they're bad coaches. They struggle because they don't know how to package their knowledge into an offer that people actually want to buy. In this episode of The Fit Pro Journey Podcast, I'm breaking down the simple framework I use to help fitness professionals and health coaches create a coaching offer from the ground up—without spending month...

If you're a fitness professional trying to grow your online business and you feel like you're always busy but never moving forward — this episode is going to hit home. The truth is, most fit pros aren't stuck because of social media. They're stuck because they don't have a clear, defined offer. And without that foundation, no strategy, platform, or content plan is going to get you to consistent cl...

If you've been trying to grow your online fitness business since 2020 and feel like you're still in the same place — you are not alone. You've invested in programs, followed the strategies, and you're still juggling a full-time job while waiting for consistent clients to show up. It's exhausting. And honestly? It makes you want to quit at least once a week. In this episode, we're getting real abou...

Stop Chasing 10K Months — Do This Instead Are you obsessed with hitting 10K months in your online coaching business? It might be the very thing holding you back. In this episode, we're flipping the script on the biggest money mindset trap in the fitness and health coaching industry. Instead of fixating on a revenue number, what if you focused on signing one client, serving them fully, and building...

Summer is loud — kids home, travel, and the "I'll start in September" mindset can quietly stall everything you've been building. In this episode, we're getting real about what consistency actually looks like when life gets chaotic, why you don't need more strategy (you need accountability), and how to make sure you hit September with momentum instead of regret. Plus, I'm sharing details on my Summ...

Still posting every day and getting nowhere? It's time to stop the loop and build an online fitness business you actually own. Are you exhausted from posting every day and still not seeing results? In this episode of the Fit Pro Journey, we're getting honest about one of the biggest patterns holding fit pros back — doing the same thing over and over again and expecting something to change. We dig...

The "open to work" posts are showing up more and more in the fitness industry — and it's not a coincidence. In this episode, we break down what's really happening, why numbers always win in corporate fitness, and how you can prepare your career or business before the ground shakes. Don't wait for a crisis to build your plan. This episode is your wake-up call — and your roadmap. Enjoyed this episod...

Fitness coaches and health professionals are turning to AI to write their blogs, captions, and emails — but at what cost? On The Fit Pro Journey, we explore the dangers of over-relying on AI-generated content, why your audience can feel the difference, and how to use AI as a tool without losing the authentic voice that makes you stand out in a crowded market.   Designing Your Signature Program, to...

Struggling to explain what you actually do as a coach? You’re not alone—and it might be the very thing holding you back from signing clients. In this episode, I break down why so many Fit Pros feel unclear when talking about their offer, how that confusion shows up in your content and conversations, and why clarity is the key to making selling feel natural. If you’ve ever stumbled over the questio...

This special birthday episode is a little more personal. I’m reflecting on what this past year has taught me—not just in business, but in life. The biggest takeaway? The opportunities that changed everything weren’t the ones I planned… they were the ones I stayed open to. If you’ve been trying to control every step of your business or feel like nothing is working, this episode will shift how you s...

In this short episode, I’m sharing the biggest patterns I’ve seen from Fit Pros trying to build their online business. From posting every day without signing clients… to waiting for confidence, chasing followers, and overlooking real-life connections—these are the things quietly keeping coaches stuck. If your business feels harder than it should, this quick listen will help you refocus on what act...

Struggling to get clients as an online fitness coach? In this episode, I sit down with past ACN client Kristie to talk about how she went from feeling stuck to confidently signing clients—without relying on social media. We break down the mindset shifts, simple strategies, and offline connections that helped her grow her online coaching business and start getting results. If you’re tired of postin...

We’re at the end of Q1… and if your business isn’t where you thought it would be, you’re not alone. In this episode, we’re diving into why posting more isn’t leading to clients—and the overlooked strategy that might be missing. Grab my free guide:→ Find Clients Offline ACN Waitlist: Join Today Design Your Signature Program: Start Here Connect with me on Instagram @_ria_z

Over the past two weeks I sat down for several Coffee Chats with fitness and health coaches who are building their online businesses. Different people. Different stages. But the same themes kept showing up. In this episode, I’m sharing the biggest takeaways from those conversations — from feeling like you’re doing everything but nothing is moving… to why more content isn’t always the answer. If yo...

In this episode, I share the story that started my 22+ year career in fitness. What began as a 5th grade decision to change how I saw myself turned into a lifelong passion for movement, coaching, and helping others build confidence. I also talk about how those early lessons shaped the way I help fitness professionals grow their businesses today.   Grab my free guide:→ Find Clients Offline Pinteres...

Starting an online coaching business feels exciting at first. You’re posting, sharing your ideas, and imagining all the people you’re going to help. But then the crickets show up. Your posts get a few likes… maybe your mom comments… but no one is actually asking how to work with you. In this episode, I’m breaking down why so many fitness coaches and health coaches struggle when starting an online...

Are you doing all the things in your online fitness business… but nothing is clicking? If you’re posting consistently, trying every strategy, tweaking your niche, and still not signing clients — this episode is your wake-up call. In today’s conversation, I break down why being busy isn’t the same as being effective, how unclear offers and vague messaging kill sales, and why conversations matter mo...

You’re not just a fitness coach — and your business should reflect that. In this episode, I’m breaking down the real role of a Fit Pro and Health Coach in today’s industry. Coaching isn’t just about workouts, meal plans, or macros. It’s about behavior change, mindset, stress management, confidence, and identity transformation. If you’re building an online fitness coaching business and struggling t...

For the first time in three years, I missed a podcast episode — and I didn’t panic. In this episode, I’m sharing what happened and the bigger lesson for online fitness coaches who feel pressure to post on social media 24/7. If your online coaching business only works when you never miss a post, it’s fragile. We’ll talk about building a sustainable fitness business rooted in conversations and relat...

The Dirty Little Secret in Fitness: Self-Doubt & Showing Up Online Many fitness professionals look confident on the outside — but behind the scenes, self-doubt quietly holds them back from showing up online. In this episode, I sit down with Katie Pulsifer, a life coach who helps high-achieving individuals build self-trust and clarity, to talk about the real reason so many fitness pros struggle...

January is full of hype — but February is when real life sets in. In this episode, I share why February is actually the most important month for fitness professionals and health coaches. After the holiday chaos and “new year, new me” pressure wears off, this is when people realize they need support — not another free plan. I also share part of my own journey in the fitness industry, how burnout ta...

In this episode, I break down what’s new in 2026 for growing a Fit Pro or health coaching business online — and why posting more, being everywhere, and chasing the algorithm is no longer the answer. You’ll learn the biggest shifts happening in online business growth this year, including why belonging beats broadcasting, how intentional content outperforms constant posting, and why real conversatio...

Have you ever created a business plan that looked perfect on paper… but felt completely wrong once the year actually started? In this episode, I’m taking you behind the scenes of what came up while helping clients plan their 2026 life and business— and why I had to stop and re-plan my own year in a very different way. This isn’t about hustling harder, setting bigger numbers, or copying what everyo...