The Financially Healthy Business Podcast

Finished Financially Healthy Business Podcast? - hop over to Profit First with Deb Halliday for the regular weekly show.

In this final episode of Season 2, I’m sharing a 90-day reset plan designed to take you from financial chaos to clarity —step by step. I’m Deb , a Profit First Professional and founder of The Accounts Ladies, and I know how overwhelming it can feel when your finances are out of sync with your goals. That’s why I’ve created a structured, achievable roadmap to help you take back control—without the...

In this episode, we explore the three critical roles every business owner must master: the CEO , the CFO , and the technician . I’m Deb , a Profit First Professional, and I often see entrepreneurs pouring all their energy into the technician role—doing the work, delivering the service—while neglecting the financial and strategic responsibilities that truly drive growth and sustainability. This epi...

In this episode, we bring the Profit First mindset home —literally. I’m Deb , a Profit First Professional, and I’m here to show you how the same principles that build financially healthy businesses can also transform your personal finances. By creating a simple, intentional structure around your income, you can reduce stress, take control, and start building a life with clarity and confidence. We’...

n this episode, we explore a crucial but often avoided question: When is it time to raise your prices? I’m Deb , a Profit First Professional, and I’m here to help you recognise the signs that it’s time to re-evaluate your pricing—whether it’s due to rising costs, increased demand, or simply the fact that your skills and value have grown. You’ll learn how to assess your current pricing model throug...

In this episode, we’re talking about a financial metric that’s far more important than your turnover— profit margins . I’m Deb , a Profit First Professional, and I want to reframe your thinking: it’s not how much you earn, it’s how much you keep that counts. Too many business owners focus solely on sales and revenue targets, while their actual profit—what supports their life—is shrinking behind th...

In this episode, we’re clearing up a costly confusion: the difference between owner’s pay and director’s loans . I’m Deb , a Profit First Professional, and I’m here to help limited company owners avoid a common financial trap—treating business money like personal cash. Blurring the line between your compensation and ad hoc withdrawals can lead to tax headaches, financial instability, and HMRC issu...

In this episode, we explore how to grow your business without being buried in debt . I’m Deb , a Profit First Professional, and I want to shift the conversation around borrowing. Debt isn’t always the enemy—but it’s not a quick fix either. Used well, it can help you scale. Used poorly, it can trap you in a cycle of stress and instability. We’ll walk through a structured framework to help you evalu...

In this episode, we’re tackling a sneaky profit-killer— Shiny Object Syndrome . I’m Deb , a Profit First Professional, and I’m here to help you spot the real cost of chasing new tools, courses, and memberships that promise quick fixes but rarely deliver. The truth is, it’s not always a lack of sales that drains your bank account—it’s the unexamined spending that creeps in, month after month. We’ll...

In this episode, we’re taking the fear out of one of the most powerful tools in your financial toolkit: cash flow forecasting . I’m Deb , a Profit First Professional, and I’m here to show you how forecasting your cash flow isn’t complicated—it’s liberating. Once you understand it, you’ll no longer be guessing what’s coming next. You’ll be planning with clarity, making stronger decisions, and reduc...

In this episode, we reframe pricing—not as a number to match the market, but as a tool to fund the life you want . I’m Deb , a Profit First Professional, and I’m here to show you why your pricing strategy must start with your lifestyle goals , not your competitors. Too many business owners undercharge, overdeliver, and burn out—because their pricing doesn’t reflect their financial reality or perso...

In this episode, we shine a spotlight on two powerful but often overlooked numbers every business owner needs to know: your business break-even point and your lifestyle break-even point . I’m Deb , a Profit First Professional, and I’m here to show you why understanding these two figures is essential—not just for financial stability, but for your peace of mind and long-term success. We’ll walk thro...

In this final episode of the Financially Healthy Business Podcast , we bring everything full circle—because a thriving business isn’t just about revenue or systems. It’s about building something that truly supports the life you want to live. I’m Deb , a Profit First Professional, and throughout this series we’ve explored the practical tools, financial strategies, and mindset shifts needed to run a...

Podcast Episode Description: In this episode, we ask one of the most important questions every business owner must eventually face: Where is your business heading? I’m Deb , a Profit First Professional, and I’m here to help you explore the three core paths available to you as an entrepreneur—whether to stick with what’s working, scale for greater income and impact, or sell and move on to something...

In this episode, we’re tackling a subject that’s often ignored—until it’s too late: contingency planning . I’m Deb , a Profit First Professional, and I’m here to show you how building a safety net for your business doesn’t mean expecting the worst—it means leading with foresight and calm. From cash buffers to revenue resilience strategies and personal emergency plans , I walk you through three key...

In this episode, we take a closer look at a topic that’s often celebrated but rarely questioned— business growth . But is all growth good growth? I’m Deb , a Profit First Professional, and today I explore the vital difference between healthy growth that supports your lifestyle and goals—and unhealthy growth that drains your resources, your time, and your peace of mind. You’ll hear the story of Gin...

In this episode, we focus on a habit that separates thriving business owners from those constantly stuck in survival mode— performance monitoring . I’m Deb , a Profit First Professional, and I’m here to show you how a few simple metrics, reviewed consistently, can transform the way you run your business. Monitoring performance isn’t just for accountants—it’s a powerful leadership tool that helps y...

In this episode, we’re making tax talk simple, strategic—and surprisingly empowering. I’m Deb , a Profit First Professional, and I’m here to demystify the often overwhelming topic of tax for business owners. Rather than viewing tax as something to fear or avoid, we’ll reframe it as a sign of business success —and show you how to plan for it with confidence. You’ll learn how setting up a dedicated...

In this episode, we dive into one of the most powerful levers for building a financially healthy business— pricing . I’m Deb , a Profit First Professional, and I want to challenge the way you think about charging for your work. Many business owners stick with outdated pricing models like hourly billing, which often leads to income plateaus, inefficiencies, and financial stress. But there is a bett...

In this episode, we’re breaking down a topic that confuses and overwhelms many business owners: business debt —and more importantly, the difference between good debt and bad debt . I’m Deb , a Profit First Professional, and today I’m sharing how not all debt is created equal. Some debt can fuel growth and opportunity; other debt simply covers up cash flow problems and leads to long-term stress. We...

In this episode, we tackle a deeply personal but critical topic— personal debt , and how it silently affects business owners, even those running seemingly successful companies. I’m Deb , a Profit First Professional and author of How to Build a Financially Healthy Business . Today, we’re talking about a common paradox: your business might be generating decent revenue, but behind the scenes, you’re...

In this episode, we explore one of the most overlooked but essential principles of running a financially healthy business— paying yourself properly as the business owner . I’m Deb , a Profit First Professional, and I’m here to challenge the harmful belief that you should sacrifice your own pay in order to grow your business. Failing to prioritise your own income leads to burnout, resentment, and i...

This episode explores the vital importance of building financial health within your business. I’m Deb , a certified Profit First Professional, and in this opening episode, I break down the essential steps for transforming a business that might look successful on the outside but feels chaotic behind the scenes. We tackle a common but often hidden issue— the revenue trap . It’s a place many business...

In this episode, we dive into one of the most important but overlooked aspects of running a financially healthy business— organising your cash flow . I’m Deb , a Profit First Professional and founder of an award-winning accountancy practice. I share the story of Julie , a business owner who was doing well on the surface but was tangled in chaos behind the scenes—all because she was operating from...

Podcast Episode Description: In this episode, we tackle a crucial yet often overlooked factor in building a profitable business— optimising your expenses . I’m Deb , a Profit First Professional, and today I share how I uncovered £750 a month in unnecessary costs in my own business using a simple but powerful tool: the Highlighter Method . We walk through this method step-by-step so you can apply i...