The Finance Marketing Podcast

In this episode of The Finance Marketing Podcast, Hillary sits down with Julie Johnson, a former Barron's winning top advisor and current authority in communication and trust building strategies, to walk through the referral system that earned Julie back-to-back firm-wide awards at UBS for receiving and closing the most client referrals in 2008 and 2009. Julie shares her step-by-step process...

In this episode of The Finance Marketing Podcast, Hillary sits down with Kara-Lee TrevAna, CFO Advisor and Cash Flow Strategist, for a client spotlight conversation about the real impact of investing in professional branding. Kara shares her journey from DIY branding to working with Hillary and her team on a full brand and website overhaul — and the confidence and marketing momentum that followed....

In this episode of The Finance Marketing Podcast, Hillary sits down with Bryan Nicol, founder of Freedom Financial Planning in Cape Town, South Africa, to discuss how building a structured prospect filtering system transformed his practice — saving him time, sharpening his niche, and filling his pipeline with better-fit clients. Bryan shares how he evolved from an overwhelming day of back-to-back...

In this episode of The Finance Marketing Podcast, Hillary sits down with Kristin Harad, a business development coach and Fractional CMO for RIAs who helps multi-advisor firms build a growth system their whole team can follow. Kristin shares how advisors at every level can build a personal brand that works in harmony with their firm's overarching brand — and what firm leaders can do to create...

In this episode of The Finance Marketing Podcast, Hillary sits down with Sheri Fitts, founder of Sheri Fitts & Co. and creator of the digitalEQ® framework, to explore why purpose-driven personal branding is one of the most powerful — and most overlooked — marketing tools available to financial advisors today. Sheri shares why every advisor already has a personal brand whether they know it or n...

 In this episode of The Finance Marketing Podcast, Hillary sits down with Justin Peters, a podcast strategist who helps service-based business owners create professional podcasts that elevate their brand, attract ideal clients, and grow their business. Justin breaks down the most common mistakes that are silently stunting advisor podcast growth — from a poorly optimized podcast name to a lack of c...

In this episode of The Finance Marketing Podcast, Hillary sits down with Emeri Johnson, a Paraplanner at Carson Wealth Management and Next-Gen Advisory Board Member with the FinServ Foundation, to explore what the next generation of financial advisors is really looking for as they enter the industry — and what seasoned advisors can do right now to attract, develop, and retain that talent. Emeri sh...

In this episode of The Finance Marketing Podcast, Hillary sits down with Dan Pascone, Founder and CEO of Tailored Wealth, to explore how he has built a multi-platform content marketing ecosystem that consistently attracts qualified prospects and fuels the growth of his firm. Dan shares how LinkedIn and his weekly newsletter, Making Sense of Your Money, form the foundation of his marketing strategy...

Show Notes: In this episode of The Finance Marketing Podcast, Hillary sits down with Lynn "Elikqitie" Smargis, founder of Write For You Ghostwriting, to discuss the most common mistakes financial professionals make when writing and self-publishing a book — and how to avoid them. Lynn shares her expertise on everything from defining your ideal reader and crafting a searchable book title,...

In this episode of The Finance Marketing Podcast, Hillary sits down with Aryel Gladden-Banning, a consultant who works with solo advisors and small teams in the RIA space, to dig into the data behind a well-built prospect process. Aryel shares a real-world case study that reveals how tracking the right data points — from lead sources to conversion rates at each stage of the process — can expose ex...

In this episode of The Finance Marketing Podcast, Hillary sits down with Jordan Banning, CFP® and owner of Crafted Financial Planning, to explore how building and systematizing a intentional prospect process transformed his business — including more than doubling his close rate. Jordan shares what his multi-step prospect process looks like from intro call to signed client agreement, why getting it...

In this episode of The Finance Marketing Podcast, Hillary sits down with Aryel Gladden-Banning, a consultant who works with solo advisors and small teams in the RIA space, to dig into the prospect process and the common mistakes that are costing financial advisors clients.  Aryel shares why a well-built prospect process is one of the most powerful tools in an advisor's business, how to build...

In this episode of The Finance Marketing Podcast, Hillary sits down with DonJay Rice, Financial Behavior Coach and founder of Drumbeat of Wealth, to explore how vulnerability and personal storytelling can transform both client relationships and marketing for financial advisors. Drawing on 28 years as a financial advisor and 25+ years studying financial behavior, DonJay shares a practical framework...

In this episode of The Finance Marketing Podcast, Hillary sits down with Jack Wang, a returning guest and college financial planning expert, for a follow-up conversation on how his marketing has evolved since his last appearance on the show. Jack shares how he's using a 20-minute intake questionnaire and his podcast together as a prospect filtering system — reducing unqualified meetings, prot...

In this episode of The Finance Marketing Podcast, Hillary sits down with Zach Whelchel, founder of MyBudgetCoach, to explore how financial advisors can better support clients who struggle with day-to-day cash flow management through accountability-based budgeting. Zach explains how MyBudgetCoach combines zero-based budgeting software with human coaching—giving clients monthly Zoom sessions and ong...

In this episode of The Finance Marketing Podcast, Hillary breaks down why so many financial advisors struggle to get results from their client case studies — and what to do about it. If you've ever put real effort into writing a case study and wondered why it isn't moving the needle, this episode is for you. Hillary walks through the three most common case study mistakes she sees advisor...

In this solo episode of The Finance Marketing Podcast, Hillary dives into why client stories (or case studies) are the most powerful — and most underutilized — piece of most financial advisors' marketing strategies.  Drawing from her own recent experience featuring clients on the podcast as well as the 16 case studies she wrote for advisory firms last year, Hillary shares real examples of the...

In this episode of The Finance Marketing Podcast, Hillary sits down with wealth manager Natasha Mcpherson and WealthTech Concierge founder Paige Haynes — two friends she met at Nitrogen's Fearless Investing Summit earlier this year — for a brief recap of two of the biggest advisor tech conferences in the industry: Nitrogen's Fearless Investing Summit and FutureProof Citywide.  Together,...

In this episode of The Finance Marketing Podcast, Hillary sits down with returning guest Dave Armstrong, founder of Monument Wealth Management, to explore his firm's complete rebrand journey—from the uncomfortable feedback that sparked the transformation to the practical strategies that made it successful. Dave shares candidly about the process of creating a detailed ideal client persona name...

In this episode of The Finance Marketing Podcast, Hillary sits down with Craig Andrews, a marketer who specializes in crafting compelling About pages that create emotional connections with ideal clients. Craig shares his unique philosophy on storytelling in marketing, explaining the critical difference between transactional marketing—which attracts difficult, low-profit clients—and relational mark...

In this episode of The Finance Marketing Podcast, Hillary sits down with Dr. Jon Randall, founder of Extraordinary Financial Advisors (XFA), for his third appearance on the show — and possibly the most actionable one yet.  Jon breaks down the two core constraints he sees preventing financial advisors from generating consistent, high-quality referrals: lack of focus and lack of framing.  He shares...

In this episode of The Finance Marketing Podcast, Hillary sits down with Morgan E. Nichols, CEO of LifeBranch Wealth Partners and co-author of Intentional Legacy, to discuss the process of writing a book as a financial advisor and the unexpected benefits that come from it. Morgan shares her journey from initially being intimidated by the idea of authorship to committing to the project and working...

In this episode of The Finance Marketing Podcast, Hillary sits down with Martin Kamenski, founder and principal of Revel CPA, to explore how financial advisors can navigate the tension between AI automation and authentic human connection in their marketing. Martin, a former CEO of E-Myth Worldwide's coaching division, shares insights from working with creative entrepreneurs who are building p...

In this episode of The Finance Marketing Podcast, Hillary sits down with Sara Lorza, founder of Pan Help Recruiting, to discuss the strategic side of hiring for financial advisory firms. Sara shares the most common mistakes advisors make when building their teams—particularly the trap of reactive hiring—and explains how advisors can shift from competing solely on compensation to attracting top tal...

In this episode of The Finance Marketing Podcast, Hillary sits down with Karen Creighton, a coach specializing in financial advisors and their teams. With over 20 years of experience as an advisor, team builder, and practice manager, Karen shares her insights on how the financial services industry has evolved from transactional, product-based sales to relationship-driven advisory work—and what thi...