The Fide Podcast

Send us Fan Mail In this episode of the Fide Podcast, Dan Beresh speaks with Daphne Luchtenberg, Global Marketing Director for McKinsey Operations Consulting , about what makes B2B marketing and client storytelling actually work. Daphne shares why the fundamentals of B2B marketing still matter: clear value propositions, deep audience understanding, emotional relevance, strong brand trust, and cont...

Send us Fan Mail Most teams treat the creative brief like admin work. It is not. It is the difference between marketing that works and marketing that simply exists. In this episode, we break down why the agency should write the brief, how skipping this step leads to bad ideas and weak results, and why “we need a video” is never the real problem. We cover what belongs in a strong brief, how to give...

Send us Fan Mail This episode explores one of the hardest - and most overlooked - challenges in enterprise marketing: aligning marketing and sales around what actually drives revenue.  In conversation with Sanjay Chaudhary, SAP’s head of Enterprise Marketing, the discussion moves beyond vanity metrics and into the real work of building credibility in complex buying environments. The core tension i...

Send us Fan Mail In this episode of The Fide Podcast, Dan Beresh speaks with Prateek Mathur, Head of Marketing for SAP SuccessFactors in Asia-Pacific, about how enterprise B2B marketing is evolving as the traditional marketing funnel breaks down.  They discuss how marketers can win the top-of-funnel battle, understand their customers more deeply, and navigate increasingly complex buying committees...

Send us Fan Mail AI can make incredible visuals fast… but it can’t magically give you infinite control, quality, and a 90% discount. In this episode, Dan and Joe get real about what it actually takes to produce professional, on-brand creative using today’s AI tools. They break down why AI projects still require serious effort, why “creative flexibility” is the #1 survival skill, and how the best t...

Send us Fan Mail Creating a value proposition sounds simple... until you try to get a global team to agree on one.  In this episode, Dan and Joe unpack the real, behind-the-scenes work of defining a value proposition that actually drives alignment across marketing, sales, and leadership. They explore why most companies overcomplicate this work, why clarity beats cleverness every time, and how to a...

Send us Fan Mail How do you come up with creative ideas? How do you create a script that people will remember? How do you create visuals that stick in your prospect's minds? In this episode Dan Beresh chats with one of Fide's top video editors, Hugh Noonan, about how Hugh takes nebulous consulting concepts and transforms them into marketing material that moves the needle.

Send us Fan Mail Dan and Joe take a buzzer to the most overused marketing clichés. Kicking things off by unpacking why “AI at the forefront of digital transformation” is more filler than hook. From there, they wade through the swamp of frictionless, digitally augmented solutions and the dreaded “value-add activities.” They break down a podcast description, debate whether “innovation” means anythin...

Send us Fan Mail In this episode, we tackle the reality that video content is everywhere, but most of it isn’t working.  We share why simply cutting down a hero video for social won’t cut it anymore, and how smart B2B marketers make platform-native content that connects.  You’ll hear how to use AI effectively in your workflow without losing the human trust factor, plus why more videos can actually...

Send us Fan Mail When every firm promises "transformational value," how do you make your message stand out? In this episode, Dan and Joe talk about the real work of humanizing B2B marketing. They explore why specificity matters, how to craft messages that reflect your audience’s real problems, and what to do when internal politics force subpar spokespeople into your content. The episode...

Send us Fan Mail Marketing is rarely predictable. We dig into how marketers can prepare for reactivity with smart tools, brand flexibility, and a strategy-first mindset—so you’re not starting from zero every time.

Send us Fan Mail Shanil Ebrahim, Deloitte Canada's Life Sciences and Healthcare leader, shares his insight on how to approach projects and build relationships for the long term. He emphasizes the importance of being a good listener and deeply understanding the client's needs. He highlights the need for expertise and credibility, actively shaping conversations, and thought leadership in t...

Send us Fan Mail Paul do Forno, partner at Deloitte Digital, shares his insights on how to get yourself out there online to build your authority in the market. He emphasizes the importance of having a digital mindset, being consistent in your digital presence, and leveraging partnerships with technology and ecosystem partners. Paul also highlights the significance of focusing on making your client...

Send us Fan Mail Your income and your passions don’t have to be separate. Gord Sandford pivoted his area of focus well into his consulting career – into an area that allowed him to do more of what he cared about. In this episode of The Fide Podcast, Gord shares how he built his authority as a leader in lifelong learning – after being known for successfully leading digital transformations for years...

Send us Fan Mail Dan sits down with Dave Zager, Deloitte’s Global Workday FSI leader, to talk about how he’s positioned his team as THE leader in the market. Key takeaways: 🎯 Be relentlessly focussed on the market. Learn and relearn what the market needs. Don’t make assumptions. 👂 Marketing & Comms is a two-way street. Launching a piece of communications is only the beginning. Listen for fee...

Send us Fan Mail What the heck is this all about? Well, we're here to help you convince others you're an expert in your consulting domain. In each episode, Daniel Beresh sits down with a consulting leader to discuss how they have built market authority for themselves and their teams - making them the number one pick when a client faces a tough business problem. The Fide Podcast is create...