The Fearless Designer Podcast

Oh look! Another 4 months have gone by... but I am back for another instalment of The 40 Year Old Rebrand.  In this final chapter of the 40-year-old rebrand, I’m sharing what happened after the wobble, after the pause, and after the shoulder injury that forced me to stop everything. Because as it turns out, slowing down wasn’t me losing momentum. It was me finding myself again. This episode isn’t...

If your brand looks beautiful but it’s not actually doing anything, as in not connecting, not converting, not pulling people in the way it should, then you’re going to love this episode. I’m breaking down what it really means to design like a storyteller, and why so many service-based women end up with beautiful brands that still feel a little… meh. Inside the episode I cover: Why your visuals mig...

If I could go back and start The Fearless Designer brand all over again (knowing everything I know now) there are a few things I’d do differently. Maaaaany things... but lets start with the branding side of things. Because honestly? This brand has evolved so much. And the version of me who started it was just figuring things out as she went, juggling fear, excitement, and a hundred open design fil...

Got a shiny new idea ready to launch? Maybe it’s a workshop, retreat, or course… So exciting, right? And if you’re anything like me, you’ve already been dreaming about how it’s going to look... the colours, the vibe, the visuals that’ll grab attention and make people take notice. But then you hit that tricky part… you want it to feel new and exciting, without straying so far that it looks like it...

I'm pretty sure you've been playing it safe when it comes to your branding... but honestly, it’s holding it back. Lack of time, can't be stuffed creating posts anymore, not sure what font works, and the list goes on. Your business wasn’t built to blend in a sea of same same, it was built to make an impact. In this pep talk, I’m diving into: How to bring your values to life through y...

Guess what? Your brand already exists. Wild, right? Even if you’ve never touched Canva, don’t have a logo, and your Insta grid is a total mishmash, people are already forming an opinion about you. That’s your brand doing its thing (whether you’ve planned it or not). In this episode, I'll dive into what that actually means and why “I’ll figure it out later” doesn’t really work when it comes to...

When you hear the word “bravery,” do you picture someone launching a massive rebrand overnight or strutting onto a stage in front of hundreds of people? Because same. But here’s the truth... bravery in branding usually looks way less glamorous than that. It’s the tiny things. Like finally swapping that five year old headshot for a photo that actually looks like you. Or hitting publish on the post...

Fonts hey... Those pesky little jerks can be tricky customers, but I promise this episode is going to make things super simple.  Fonts aren’t just decoration, they set the mood, tell a story, and play a huge role in how people see your brand. In this episode, I’m walking you through exactly how to: Figure out what fonts actually feel like you (in a practical way, not a lame one). Pick two fonts (y...

I said I’d give you an update in a few weeks… it’s been three months. Oops. In this follow-up episode, I’m diving into what’s changed (and what hasn’t) since my 40-year-old rebrand began. Spoiler alert: I injured my shoulder, hit pause on everything, and accidentally discovered the clarity I didn’t even know I needed. This isn’t your typical branding tips episode. It’s an honest catch-up about the...

So pumped to share with you this episode! Something that comes up all the time is how do you actually inject more of you into your brand without oversharing, cringing, or turning into a full-time content creator? In this episode, I’m talking about the real reason people connect with your brand, and guess what, it’s you! Not the perfectly polished graphics. Not the stock photos. You. But I also kno...

Let’s talk about something no one wants to say out loud: branding is hard. Not because you’re doing it wrong, but because building something meaningful, aligned, and consistent across all your platforms takes time, energy, and clarity. But here’s the good news! In this episode, I’m breaking down why it feels so hard and how to make it easier. Whether you’re stuck right in the messy middle, second...

Hello hello! Is your brand quietly falling apart behind the scenes while you're too busy doing literally everything else? Today I’m diving into what it actually takes to maintain a brand week to week, month to month, quarter to quarter (without burning out or losing your mind). I chat about: Why maintaining your brand isn’t just “busy work” How your brand’s consistency impacts trust, visibili...

You’ve probably said it. I’ve definitely said it. “I want my brand to feel premium.”   But here’s the thing, when everyone’s trying to look luxe, it all starts to look the same. In this episode, I’m calling out the Pinterest-perfect branding trap and sharing why chasing the “premium” vibe might actually be holding your business back. We’ll chat about: What premium really means (hint: it’s not beig...

Hi guys! Super pumped to bring you this episode after a tiny break (not so tiny...) If you've ever wondered, “Is this too weird to put in my branding?”, well this episode is for you. And spoiler alert! It’s probably the exact thing that’ll make you unforgettable. I also share how turning 40 sent me into a bit of a spiral (hi, existential dread), and how I’ve been journaling my way back to mys...

I turned 40 this week… and something feels off.  Ok, more like I'm pooping my pants 🥹 So in this episode, I’m sharing with you why I’m rebranding. Not just my business, but my life. From creative restlessness to needing to check back in with my purpose, I break down the 3 big reasons behind this shift and how I’m navigating the messy, in-between space that no one really talks about. If you’v...

Think branding is just about pretty logos and colour palettes? Think again. In this episode, I’m breaking down exactly how strong, strategic branding supports real business growth, beyond just the visuals. From building trust and streamlining systems to increasing confidence, charging premium prices, and attracting your dream clients, branding touches every part of your business. Whether you’re re...

Feeling stuck on picking the perfect brand colour? Wondering if you need a signature shade like Tiffany blue or Coca-Cola red to stand out online? In this episode, I’m diving into one of the most common branding questions I get asked: Does your personal brand actually need a standout colour? Spoiler alert! It's not about being loud, it's about being aligned. We’ll chat about: Where the p...

Hello Fearless Friends! I am SO excited for this episode and yep, the return of a guest interview! Today’s episode is an absolute must-listen because we’re diving into the magic of brand photography with the incredible Belle V —a powerhouse photographer based in Perth who specialises in capturing businesswomen in their element. If you’ve ever felt awkward in front of the camera or struggled to mak...

Hello! And thank you SO much for joining me for today's episode!  We're diving deep into the powerful connection between your brand values and your brand visuals. We'll explore how to effectively reflect your core values through colour palettes, fonts, imagery, and design style, making it easier to attract the right audience and enhance engagement.  Whether you're ready for a b...

Hi guys! Thanks for joining me today on this incredibly heartfelt episode.  I shared how embracing fearlessness is my mantra for 2025 and all the bold moves I'm making with my brand. From personal challenges to professional growth with new workshops and a killer brand update – it's all about slowing down to speed up.  Remember, whatever challenges you're facing, you're not alon...

As we wrap up the hustle and bustle of the holiday season, some of us, if you're anything like me, are already looking ahead to the new year and thinking about ways to elevate our businesses in 2025. Today, we're diving deep into a crucial topic: auditing your branding for the new year. When was the last time you gave your brand a thorough review? And no, I'm not talking about just...

As the year draws to a close, it’s the perfect time to reflect on the journey we’ve all been on, both in our personal lives and professional careers. In this episode, I delved into my year, my struggles, and most importantly, the lessons I’ve learned along the way. Here’s a closer look at what I shared in this special wrap-up episode and some insights that might inspire your own fearless journey....

Hello! Welcome back to this weeks episode. Today I am answering a question that has popped up a few times in the last few weeks, and that is do brand colours really matter? Hint... they absolutely DO! I'll explore the power of colour in branding and why it matters, how it impacts first impressions, and its role in building recognition and driving conversions. I also discuss aligning your bran...

If you've ever found yourself spending too much time on DIY design for your growing business, struggling with inconsistent branding, or feeling that your visuals don't reflect the type of clients you're aiming to work with, then this episode is for you! Today, I'll discuss a pivotal moment in your business journey–knowing when it's the right time to hire a designer regular...

Why does your business exist in the world? Why do you do what you do? Why is your business different? Why do you care? Today on the Fearless Designer Podcast we go deep into understanding your why. Your why is your core mission, the reason you wake up and do what you do. It's more than profit—it's about impact, passion, and values. We explore how to craft a powerful why statement, why we...