The Fault Line

Most organizations are aiming for AI transformation, but real progress rarely happens through one big breakthrough. It happens through purposeful, incremental change — and often from the middle of the organization. In this episode, Melissa Reeve, author of Hyperadaptive, joins the conversation to unpack why AI is not a magic wand, but a continuous journey of adaptation. She shares how leaders can...

Practice isn’t just repetition, it’s how athletes and leaders get better with purpose. In this episode, Kim Scribner and Gary Lancina explore how deliberate practice, scenario planning, and small moments of focused improvement can help teams grow and become better equipped to perform at a higher level.

Most of us struggle with the gap between who we are and who we aspire to be, especially after leaving a high-performance space like sports. In this episode, co-host Gary Lancina and guests Kate McKinnon and Sara Bradley explore how the skills developed through sports — resilience, coachability, teamwork, adaptability, feedback, and competitive drive — translate into leadership, career transitions,...

Welcome to the second season of The Fault Line, the podcast where hosts Gary Lancina and Kim Scribner pinpoint the moments when strategy meets stress: when plans are tested and decisions define the outcome. Season 1 took us inside pricing strategy, go-to-market transformation, growth, and the human side of leadership. Season 2 goes further. This season, Gary and Kim bring in new voices to confront...

Organizations aren’t built to stay still, but too many still treat change like a one-time event instead of an ongoing evolution. In this episode of The Fault Line , Gary Lancina and Kim Scribner are joined by transformation strategist Kelly Geyer for a conversation about resilient organizations, adaptive leadership, and why structure alone won’t save a company from disruption. From construction me...

What does “go-to-market” actually mean beyond the buzzword? In this episode of The Fault Line , Gary Lancina and Kim Scribner unpack the real work behind bringing products, services, and new ideas to market. From brand positioning and pricing strategy to customer trust, operational readiness, and AI’s growing influence on buying behavior, they explore why successful go to market efforts require al...

AI is accelerating how work gets done, from content creation to complex workflows. But speed isn’t the same as value. In this episode, Gary and Kim are joined by Pat Fitzgerald to break down where AI excels, where it falls short, and why human judgment, creativity, and emotional intelligence still matter most. They explore the difference between generative and agentic AI, the risks of outsourcing...

Since 2000, as an industry, private equity has grown five times faster than the US economy. When PE invests, it changes how companies operate. In this episode, Gary and Kim unpack what it really means to compete in a PE-backed environment. From the pressure of a defined time horizon to the shift toward fewer, higher-impact priorities, they explore how leaders can adapt to increased speed, sharper...

Resiliency is often talked about, but rarely unpacked. In this episode, Gary and Kim sit down with Vicki Greene to explore what it actually takes to build it, both personally and as a leader. From navigating career setbacks to leading organizations through change, the conversation gets into the real work behind resilience: facing challenges head on, learning in motion, and choosing to keep going....

In this episode of The Fault Line , CMG sits down with David Bland to unpack what it really takes to move faster in uncertain environments. The conversation explores why organizations slow themselves down, how the pursuit of the “right answer” creates bottlenecks, and what separates teams that act from those stuck in analysis paralysis. From simplifying risk to testing assumptions earlier, the dis...

Subscription models promise predictable revenue, but they only work when they deliver real, ongoing value. This episode explores what separates sustainable subscriptions from short-term wins, from reducing friction and building trust to designing experiences people actually want to keep. It is not about locking customers in. It is about earning their commitment over time.

Kim Scribner and Gary Lancina look back on the first quarter of The Fault Line , reflecting on standout conversations, including AI’s growing role in go-to-market, what it takes to drive business growth, and why trust, choice, and leadership behavior shape execution. From practical strategies to the human side of change, this episode connects the threads from Q1 and sets the stage for what’s next.

What if your data could actually teach your organization something? In this episode of The Fault Line , Kim Scribner sits down with Melissa Reeve to explore how AI is reshaping experimentation from simple A and B tests to continuous testing at scale. They discuss how to build lightweight learning loops, avoid common shortcuts, and use AI as a thought partner to generate hypotheses, analyze results...

In this episode of The Fault Line , Kim Scribner sits down with data strategist Dr. Alaina Szlachta to unpack one of the most common challenges organizations face: turning data into insights that actually drive action. From defining the right decision before collecting data to building trust in how results are measured and interpreted, they explore why many teams struggle to act on the information...

How do you turn conversations into real business insight? In this episode of The Fault Line , Kim Scribner sits down with Julie Bush of Product Rehab to explore the art and discipline of in-depth interviews (IDIs). Julie shares how to design interviews around a clear learning agenda, move past surface-level opinions, and uncover the motivations that actually drive decisions. They also discuss the...

Data is everywhere. Insight is not. In this episode of The Fault Line , Gary Lancina and Kim Scribner are joined by Dr. Marvin Rothwell to explore what “clean” data actually means and why it matters more than most organizations realize. From healthcare and supply chain to finance and operations, Marvin shares how misaligned definitions, inconsistent processes, and siloed systems create costly fric...

What happens when organizations jump straight to the what without clarifying the why? In Episode 13 of The Fault Line, Gary Lancina and Kim Scribner sit down with Danielle Law, Director of Integrated Brand Strategy and Marketing at a leading academic health center in the Pacific Northwest, to unpack how strategy actually turns into action. Together, they explore why outcomes matter more than outpu...

From coaching Fortune 500 executives on high-stakes board presentations to navigating digital transformations and pandemic-era town halls, this episode explores how trust is built, or broken, in the moments that matter most. In this episode of The Fault Line , Kim Scribner sits down with Kathryn Janicek, Founder of Janicek Performance Group, and organizational development consultant Aniela Larson...

In Part 2 of 4 Ways to Grow a Business , Gary Lancina and Kim Scribner move beyond the growth levers and into what actually gets strategy over the line: people, culture, and change. Joined by HR and leadership advisor Kate McKinnon, they unpack how leadership behaviors, performance systems, and talent decisions either accelerate execution or quietly stall it. From building culture in the “small mo...

There are only four ways to grow a business. In Part 1, Gary Lancina and Kim Scribner are joined by growth strategist Paul Montanari to break down the levers that drive sustainable growth: acquire new customers, retain more of the ones you have, increase frequency of use, or increase value per transaction. They dig into why “how we grow” fails without clarity on “why we’re growing,” when lowering...

In this special episode of The Fault Line , the CMG Consulting team comes together in person at our Durham headquarters for a conversation about the moments that matter in client work. We asked team members across roles and tenures to share what brings them joy in delivery and to reflect on times they had to show up when it counted. What emerged was not a set of heroic stories, but something more...

In this episode of The Fault Line , host Kim Scribner sits down with digital marketing and go to market expert Pat Fitzgerald to explore how AI is supporting modern digital go to market. They focus on practical use cases across product, marketing, SEO, workflow, and data, while addressing real risks like hallucination, bias, and data security. The conversation keeps the spotlight on judgment, inte...

How your organization works on the inside is often how it feels to your customers on the outside. In this episode, Gary and Kim explore how communication structures, incentives, culture, and organizational design directly shape customer experience. From Conway’s Law to real world examples in startups, hospitality, and large enterprises, they unpack why silos, misaligned objectives, and decision fr...

In this episode of The Fault Line , Gary Lancina and Kim Scribner discuss why all change ultimately comes down to choice, why compliance is not the same as commitment, and how leaders create the conditions for genuine buy-in. They unpack the emotional reality of change, the importance of transparency and trust, and how continuous feedback helps leaders adjust, align, and move people forward togeth...

As 2025 comes to a close, Gary Lancina and Kim Scribner take a few minutes to step away from strategy and simply say thank you. In this holiday bonus episode of The Fault Line, the hosts reflect on the first year of the podcast, their growing partnership at CMG, and the traditions that ground them during the season. From family rituals and shared meals to the deeper meaning of connection during th...