The Fashion Algorithm

In this episode of The Fashion Algorithm , Gustavo Smidt sits down with Josh Dorfman—CEO of Supercool and co-founder of climate-tech company Plant It—to unpack how real sustainability is transforming fashion e-commerce. From resale models that boost margins to regenerative materials used by top brands like Patagonia and Prada, Josh shares actionable insights on where fashion is headed and why sust...

Welcome to a deep dive into the forces re-shaping the future of fashion e-commerce ! In this episode, we unpack the cutting-edge innovations and evolutionary shifts highlighted in McKinsey's latest Technology Trends Outlook 2025 report. We explore how a 'baker's dozen' of frontier technologies aren't just buzzwords, but are poised to revolutionise how fashion brands operate, co...

Are you in fashion e-commerce or influencer marketing ? Ever wondered how to unlock massive revenue growth and truly harness the power of the creator economy ? This episode dives deep into Voilà (voila.store) , the groundbreaking social commerce platform that's redefining how brands, creators, and shoppers connect in the fashion and lifestyle space. Join us as we explore Voilà's innovative...

Are you in fashion e-commerce, grappling with how to scale your brand through influencer marketing and social commerce? Look no further! In this must-listen episode, we unravel the remarkable journey of LTK (formerly rewardStyle), from its humble beginnings as a bootstrapped fashion blog to a colossal £2 billion valuation, driving over $5 billion in annual retail sales. This isn't just a succe...

Step into the future of fashion e-commerce with our latest episode, "Future Threads"! Are you ready to discover the groundbreaking technologies reshaping how consumers shop and brands thrive? In this must-listen for fashion professionals, we dive deep into the latest trends and innovations from June 2025. Explore how AI is dramatically accelerating speed-to-market for fashion design plat...

Is the future of fashion modelling digital? H&M's recent announcement to create AI "digital twins" of 30 human models is sending shockwaves through the industry, from high fashion to e-commerce. But what does this mean for the models, the creatives, and your favourite brands? In this episode, we dive deep into the world of AI in fashion , exploring how giants like H&M, Levi&#...

Is your fashion e-commerce brand truly ready for 2025? In a landscape where consumer trends can shift in days and tariffs change overnight, agility and clear vision are paramount. This episode reveals how AI is becoming the essential "e-commerce hack," transforming how brands sell, fulfill, and grow globally. Join us to uncover the six game-changing ways AI is reshaping retail, empowerin...

Welcome to "The Fashion Algorithm," the podcast that unravels the digital threads shaping our industry! In this insightful episode, we dive deep into Mary Meeker's latest AI trends report, exploring how its groundbreaking insights are already affecting and will continue to transform the fashion ecommerce landscape . Prepare to discover: The Unprecedented Pace of AI Adoption: Mary Mee...

Get ready for a seismic shift in fashion e-commerce! Between 2025 and 2030, Artificial Intelligence isn't just a tool – it's a foundational catalyst set to redefine everything from job roles to consumer closets. Join us as we unpack the latest insights into this transformative era for fashion retail. We'll explore how widespread AI integration is poised to reshape the global labour mar...

business ready for the unexpected? The escalating Israel-Iran conflict isn't just a regional issue – it's sending shockwaves through global fashion e-commerce, fundamentally redefining how brands operate and consumers shop. In this crucial episode, we unpack the far-reaching implications: Supply Chain SOS: Discover how vital maritime chokepoints like the Red Sea/Suez Canal and the Strait o...

Are you in fashion ecommerce and looking for innovative ways to drive sales ? Tune into our latest podcast episode where we dive deep into LTK , the pioneering platform that's reshaping how fashion, beauty, and lifestyle brands connect with consumers through authentic influencer partnerships . Discover how LTK, founded by creator Amber Venz Box in 2011, has evolved from a simple monetisation t...

Is your next luxury handbag or cult beauty find just an AI click away? Dive into the future of online shopping in this episode, where we explore the revolutionary rise of AI 'agents' – your potential new personal shoppers! These intelligent bots are set to transform e-commerce, performing multi-step tasks from product research across countless sites to seamless checkout, even for complex c...

Step into the future of retail with our latest episode, where we explore how Generative AI (Gen AI) is set to revolutionise the e-commerce value chain in the fashion industry! Drawing insights from The Business of Fashion's insightful white paper, 'The Future of E-Commerce, Powered by Generative AI,' developed in partnership with Zalando, we reveal how fashion businesses can responsibl...

Are you ready for the future of fashion e-commerce? Google is making a massive bet on AI shopping, set to transform how consumers discover and purchase products online! In this unmissable episode, we delve into Google's latest AI-powered updates, unveiled at its annual I/O developer conference, and explore what they mean for your online retail strategy. Discover how Google's new 'AI Mo...

Is your fashion business ready for the challenges of 2025? The industry is navigating unprecedented market uncertainty, but bold opportunities await those who embrace change and cutting-edge technology! In this insightful episode, inspired by a recent BoF LIVE event, we unpack how next-generation technologies — from generative AI and 3D design programmes to machine learning — are not just trends,...

Step into the future of fashion retail with this essential episode, exploring why building a robust brand community is becoming a strategic imperative for success in fashion e-commerce by 2025 . Discover how moving beyond simple transactions to cultivate deep, authentic customer relationships is crucial for driving sustained growth and competitive advantage . We dive into the compelling data showi...

Get ready, fashion e-commerce professionals. The future of how people shop online is about to be radically transformed by Artificial Intelligence . This isn't just an upgrade; AI tools are set to disrupt the massive online retail sector, potentially cutting out traditional websites and apps entirely. Imagine AI chatbots and automated AI agents recommending entire outfits, managing purchases, a...

Moving from startup hustle to scalable success in fashion e-commerce? Stop relying purely on intuition and discover the power of a data-driven approach . We explore The Sales Acceleration Formula and how its foundation in engineering principles allowed one company to achieve $100 million in revenue through scalable and predictable sales processes . This episode unpacks the core components – from i...

Okay, let's create an engaging and SEO-friendly podcast episode description specifically for the fashion e-commerce industry, drawing on the SimilarWeb AI usage report and our conversation. Here is a possible description: (Podcast Episode Description) Are you an enterprise leader or professional in the fashion e-commerce world? You know AI is changing the game, but where is the real impact bei...

From classic shirtwaist dresses to cutting-edge AI stylists, mom fashion has seen it all! This episode explores the incredible journey of motherhood style through the decades, revealing how each era reflected broader cultural changes. We'll look back at the structured elegance of the 1950s , the liberation of pants in the 60s and 70s, and the unexpected rise of "mom jeans" in the 90s...

Is the era of ultra-cheap fast fashion over? Tune in as we explore the dramatic impact of the terminated US de minimis exemption on Shein , the fast-fashion giant whose business model relied on shipping goods under $800 duty-free. With the end of this rule, Shein now faces tariffs as high as 145% on imports from China, upending its cost-driven strategy . Discover how Shein is launching a race agai...

Unlock the secrets to mastering B2B/SaaS sales in the dynamic world of fashion tech! This podcast episode dives deep into the best practices tailored specifically for this rapidly evolving sector. Discover how the intersection of digital transformation and AI is reshaping B2B fashion commerce. We explore the crucial core practices, including the necessity of investing in exceptional user experienc...

Can your closet predict a recession? This episode delves into the intriguing Hemline Index , a theory first proposed in 1926 that suggests a direct link between women's skirt lengths and the health of the economy . The core idea? Shorter hemlines often appear during times of prosperity , while they tend to fall during economic downturns . We explore the index's surprising historical accura...

Ready to Master Fashion E-commerce in the Age of AI? Discover how generative AI is redefining fashion retail , from how brands connect with consumers to driving conversions. Traditional SEO is no longer enough; AI platforms now prioritise semantic understanding, visual context, and real-time data for product discovery. If you're in fashion e-commerce, understanding this shift is crucial to rem...

Transforming Fashion Retail: The Power of AI-Powered E-commerce Merchandising Discover how Artificial Intelligence is revolutionising the fashion e-commerce landscape. With rapidly shifting trends, fierce competition, and millions of products, online fashion stores face unique challenges in capturing customer attention. AI has emerged as a transformative technology to automate and optimise merchan...