Farryn Weiner
The Farrynheight Podcast
The Farrynheight Podcast is an audio destination at the intersection of work, life, and brand. Through conversations amongst friends, mentors, and thought leaders, Farryn Weiner—the award-winning brand marketer and strategist behind Sweetgreen, Michael Kors, Jetsetter.com, and now, founder of creative marketing agency, Farrynheight—unpacks everything from the topical to the trenches. Through in-depth interviews with people at the top of their game, she tackles how to interchangeably build your brand, your team, and your life. Come for the actionable advice. Stay for the universal truths.
Where to listen?
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Episodes
The Power of Growing Together: Friendship, Career, and Building Brands with Jessica Graboff of CAA 23.12.2025 51:02
No one pushes you, challenges you, or calls you on your bullshit quite like your best friend. Farryn’s ultimate boss and best friend of nearly 20 years, Jessica Graboff—an agent at CAA—joins the Farrynheight Podcast for an intimate conversation about friendship, career, and the lessons that shaped them both. From early days as ambitious twenty-somethings in New York to building brands and storyte...
SAVI Moves: Savannah Engel on Style, Strategy, and Storytelling 16.10.2025 30:34
PR is not for the faint of heart—it’s cliques, war rooms, and more than a few late nights. But Savannah Engel, Founder of SAVI PR, hasn’t just survived it; she’s turned the chaos into a career that’s helped define a generation of fashion marketing. From early stumbles and tough feedback to finding her rhythm, Savannah used grit, persistence, and her instinctive social wizardry to carve her path. S...
Growing the Game: Radhika Duggal on Marketing Major League Soccer 01.10.2025 44:42
Soccer may be the world’s game, but for Radhika Duggal, it’s also a masterclass in marketing, leadership, and consumer obsession. As CMO of Major League Soccer, she’s redefining how a league connects with its fans—through innovation, resilience, and a culture of care that puts people first. Radhika pulls back the curtain on what it really takes to market a league that’s growing at record pace. Fro...
The Business of Influence & Investing with Jaclyn Johnson 17.09.2025 43:28
What does it really take to rewrite your story? Jaclyn Johnson, Founder & CEO of Create & Cultivate, joins Farryn to unpack the messy, beautiful, and often invisible work of transformation in business and life. From grappling with identity crises after stepping down as CEO, and then returning, to redefining what success means beyond hustle culture, Jaclyn’s journey is a masterclass in owni...
Building Better: Ancient Crunch CEO Steven Rofrano on Why Simplicity is the Ultimate Innovation 03.09.2025 50:37
The future of snack foods is here, and Ancient Crunch is leading the charge. Steven Rofrano, CEO of Ancient Crunch, isn’t here to disrupt the chip industry. He’s here to rebuild it. With a deep respect for tradition, a sharp eye on quality, and zero tolerance for BS ingredients, Ancient Crunch, the makers of MASA and Vandy, is redefining what “better-for-you” should mean in the CPG space. From ver...
The Business of Truth: Building a Brand People Believe In According to The New York Times’ Amy Weisenbach 20.08.2025 39:03
Great marketing isn’t just strategy. It’s human. Amy Weisenbach, SVP and Head of Marketing at The New York Times , joins Farryn to unpack the kind of marketing that sits at the intersection of trust, storytelling, and true consumer understanding. Together, they explore what it takes to build a brand that’s not just seen—but believed. They dissect the importance of marketers to understand consume...
Centering Creativity: A Conversation with Alex Center of CENTER 06.08.2025 49:39
What if care —not capital or clout—is the real secret to building a successful brand? Alex Center, the founder of branding and design studio CENTER, joins Farryn to explore why care is the most underrated asset in the business of branding. From his early days designing for Coca-Cola’s Vitaminwater to launching the non-alcoholic beer brand Bero , Alex shares how emotion, empathy, and human truth...
Swipe Right: How Stephanie Danzi is Building Tinder’s Global Brand 23.07.2025 47:04
In a world of swipes and stats, can real connection still be the end goal? Stephanie Danzi, Senior Vice President of Global Marketing at Tinder, joins Farryn to talk about the ever-evolving world of dating, identity, and what it really means to build a brand in a category where connection is the product. She reveals why great marketing is less about chasing trends and more about knowing who you ar...
The Person Behind the Founder 09.07.2025 38:56
In this solo episode, Farryn gets personal. She is pulling back the curtain on the invisible parts of her journey: the self-doubt, the imposter syndrome, the moments you want to quit but preserve instead. This is less about answers and more about permission. Permission to struggle. Permission to lead while still figuring it out. And permission to grow: slowly, imperfectly, and honestly. Farryn op...
The Art of ‘Doing it Anyway’ with Mixed Media Artist Typoe Gran 05.06.2025 47:51
What if creativity isn’t about inspiration, but about constraint? What if the work only works when you stop trying to impress people? In this episode, Farryn sits down for a live conversation with Miami’s own Typoe Gran, a mixed media artist whose work is as layered as the man behind it. They talk about what it really means to make something in a world that’s always watching. About trusting your g...
Presence > Pressure: Raed Khawaja on Scaling Open with Intention 29.05.2025 45:08
Presence isn’t a trend—it’s a practice. And for Raed Khawaja, CEO & Co-Founder of Open, it’s the foundation of everything. In this episode, Farryn and Raed get into what it really means to build a mission-driven, venture-backed wellness company without losing the soul of the work. From growing up in daily prayer to building Open through breath, movement, and meditation, Raed shares how presen...
Healing Your Mind, Being Obsessed & Breaking Taboos with Mindbloom’s Michael Petegorsky 23.05.2025 56:57
Michael Petegorsky, Chief Strategy Officer at Mindbloom, a guided, at-home ketamine therapy program, reveals the transformative power of psychedelic medicine and why being mission-obsessed—not just mission-aligned—matters when the stakes are this high. In this raw and revealing episode, Farryn and Michael dive deep into how psychedelic medicine can disrupt cycles of anxiety, trauma, and depression...
Fascination with Fungi with Alli Schaper 10.04.2024 46:26
Mushrooms have a branding problem. Alli Schaper—the Co-Founder of functional mushroom brand, SuperMush , CPG mushroom marketplace, Multiverse , and educational nonprofit, Into the Multiverse —is working to change that. In this episode, Alli and Farryn discuss the two most stigmatized topics in society (sex and psychedelics), the challenge to break through stigma and market counte...
The High Road with Luke Anderson 27.03.2024 44:45
First to market? You’re likely building the plane while flying it. That’s exactly what Luke Anderson did while creating Cann—the first low-dose 2-2.5% THC cannabis beverage in the CPG space. With 45 diverse celebrity shareholders and short film commercials featuring Ke$ha, Benny Drama, Patricia Arquette, and more, Cann has been garnering serious buzz. On this episode, Luke and Farryn chat about th...
The Art of Identity with Austyn Weiner 13.03.2024 50:02
The secret sauce to success? Being relentlessly yourself. Austyn Weiner has broken through the fine art world and created serious demand for her large-scale abstract oil paintings by doing exactly that. In this episode, Austyn and Farryn get real and raw in a way only sisters can—dissecting everything from the parts of themselves that exist because of each other, to identity as a coat of armor, fi...
Bottling Bliss with Jen Batchelor 28.02.2024 42:39
Creating something totally new that both resonates with the evolving tastes of today’s consumers and revolutionizes an industry. That’s what today’s guest of The Farrynheight Podcast has done. Jen Batchelor is the co-founder Kin Euphorics, a brand of non-alcoholic, functional drinks made with adaptogens, nootropics, and botanics to help manage stress, support brain health, and naturally elevate yo...
Leading With Purpose with Katie Welch 14.02.2024 45:08
In an industry where gloss can overshadow substance, Katie Welch, the CMO of Rare Beauty, is rewriting the playbook on brand building with authenticity and heart. This episode takes you behind the scenes of her strategic approach to marketing that's fiercely loyal to the beauty company's values, community, and founder, Selena Gomez—while testing and learning with the pressure of 10M+ people watchi...
Escaping into the Unknown with Liam Moore 31.01.2024 51:03
You may not have heard his name, but you've undoubtedly experienced his work. Liam Moore, a design visionary with his dreamy, surrealistic style, is the latest guest on The Farrynheight Podcast. Known for his collaborations with iconic artists like Rihanna, Adele, Billie Eilish, and Lil Nas X, Farryn sits down with this celebrated LA-based production designer and art director. In this episode, the...
Being Stoppable with Jake Karls 17.01.2024 52:08
The ability to manage (or even repress) feelings in the workplace is often considered a measure of professional success. But for Jake Karls —co-founder of Mid-Day Squares , the fastest-growing functional chocolate bar on the market—being honest about emotional well-being in a professional setting isn’t a shortcoming, it’s a superpower. In this episode, the two Forbes 30 Under 30 recipi...
Finding Imbalance with Christina Tosi 03.01.2024 54:11
Cereal Milk. Birthday Cake. Compost Cookies. Over the last 15 years, Christina Tosi has redefined desserts through her bakery empire, Milk Bar . Described as “an introvert in overalls who carries math problems in her purse," by The New York Times, Christina’s success has always hinged on her own uniqueness and creativity. On the season premiere of The Farrynheight Podcast, Christina sits down with...
What is Influence? with Julianne Fraser 29.09.2021 39:02
It's safe to say we're all familiar with influencer marketing — we experience at least five #sponsored posts a day. But when it comes to knowing the ins and outs of authentic influence, we're a bit in the dark. Julianne Fraser, on the other hand, is an expert. Having worked in marketing her entire career, she founded Dialogue — a digital brand marketing consultancy dedicated to expanding the influ...
What Makes a Founder? with Steve Schlafman 01.09.2021 37:17
Many of us dream of being founders. We have our billion-dollar idea swimming around in our head, we can picture the brand we have yet to create, and we can taste the success we know we deserve. But only a few of us know how to be a founder. Steve Schlafman, certified coach, advisor, angel investor, and founder of High Output, a boutique leadership development company, is one of the rare few who kn...
Why are we workaholics? with Dr. Elisa Hallerman 18.08.2021 44:21
We’re told to enjoy everything in moderation, but when it comes to structuring our work, our lives, our screen time, and our down time, we rarely succeed. Enter Dr. Elisa Hallerman. She holds a masters and doctorate in Depth Psychology and Somatic Studies, specializes in neuroscience and trauma, and founded the Recovery Management Agency, a consulting group that works with individuals and their fa...
Product vs. Narrative with Christian Larson 04.08.2021 43:56
It’s no secret that we all admire the art of storytelling. Christian Larson, on the other hand, lives it. An award-winning Swedish film and music video director, editor, photographer, and co-founder & creative director of menswear brand CDLP, he has a knack for bringing narratives to life. From directing ad campaigns for global brands like Cartier and Jimmy Choo to putting his signature rhythm...
Happiness = Expectations - Reality with Poppy Jamie 21.07.2021 38:46
Perhaps you know Poppy Jamie from her time on MTV, ITV2, and Extra. Perhaps you know her from her namesake accessories brand Pop & Suki. Or perhaps, you know her as a mental wellness trailblazer rewriting what it means to be happy. Across her Not Perfect podcast and her Happy Not Perfect app and book, Poppy untangles the web of self-acceptance in a world of likes, scrol...
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