The Factory Floor

Wondering why websites are so expensive — or whether you should spend extra on yours after getting a big quote? Here's the honest answer. Corey, Zach, and Nick dig into why page count is a terrible way to price a website, using a metaphor that makes the whole thing click: buying a website is a lot like buying a house. What makes one website worth $6,000 and another worth $30,000 — even when they h...

"Offense wins games, defense wins championships." "The best defense is a good offense." Two sports clichés that flatly contradict each other — which is exactly the point. Offensive vs. defensive marketing is a false dichotomy. In this episode of The Factory Floor, Corey, Zach, and Nick break down what offensive and defensive marketing actually are — gaining new ground vs. keeping the ground you've...

Founders and CMOs keep assuming AI can rewrite a whole website in six minutes, scale 50 landing pages overnight, or one-shot great design with a $200 Claude subscription. It can't — at least not today. In this episode, Corey, Zach, and Nick break down what actually goes into AI-assisted marketing, design, and development: why AI is a multiplier, not magic; why scaling something bad just gives you...

In this episode of The Factory Floor, Corey Haines, Nick Loudon, and Zach Stevens break down how Claude Code for marketing is changing the way teams handle SEO, copywriting, web design, product marketing, and AI workflows. The conversation centers on Corey’s open-source Marketing Skills for Claude Code repo, why it took off so quickly, and how AI is starting to move beyond simple prompting into re...

Zach just rewatched the extended edition of The Fellowship of the Ring in theaters for its 25th anniversary — and came back with a full notebook of marketing, branding, and design lessons straight from Middle-earth. Join Nick Loudon, Corey Haines, and Zach Stevens as they break down timeless principles from Peter Jackson’s masterpiece and show how they apply to building better brands, writing stro...

[Hey its me Michael, the editor. I thought I uploaded this in December. I didn't. So I'm posting it now. Thank you <3 sorry for delay, our community is still small so please share the show with friends. Love u] The Low-Hanging Fruit-a-thon: Easy Marketing, Design & Web Wins (Factory Floor Podcast) In this episode of Factory Floor, Nick, Corey, and Zach run a full low-hanging fruit-a-thon —...

In this episode of The Factory Floor, Nick Loudon is joined by Zach Stevens and Corey Haines to break down why competitor comparison and alternative pages are more important than ever, how AI tools like ChatGPT are changing buyer behavior, and how to use these pages to drive real revenue (without bashing your competitors). They cover what most SaaS teams get wrong, how to structure comparison page...

Over the last 30 years, software pricing has evolved from on-prem licenses (Software 1.0) → cloud subscriptions (Software 2.0) → and now the era of AI-powered, compute-dependent pricing (Software 3.0). What does that mean for founders, product leaders, and anyone building SaaS today? A LOT. In this episode, we cover: -Why freemium is dying in the age of AI -How compute-heavy AI workloads change yo...

This is very educational, ok? Please don't flag us In this episode, we put Corey to the test with a fatherhood quiz on all things babies and childbirth, from meconium to Braxton Hicks contractions and the ring of fire, to gauge just how ready he really is. ... The Breakroom is a show hosted by the three cofounders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Tune in...

Maybe you just need an updated logo. Or maybe you need a whole new brand. How do you spot the difference? In this episode of The Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens break down rebranding strategies through a structured framework: revolutions, evolutions, and optimizations.  Drawing from Conversion Factory's 73-point brand audit (recently updated to 99 point), Zach expl...

In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions.  They highlight Webflow’s strengths in scalability, SEO, and ease of updates, making it ideal for marketing teams. Framer is praised for design flexibility but criticized for poor scalability and limited CMS.  Custom-coded...

In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped and venture capital (VC)-backed startups. The conversation explores how these two types of businesses, often operating in similar industries, adopt contrasting strategies based on their funding models. Corey, the resident marketing expert, sets the...

On this episode of the Factory Floor, we debunk "focusing on sales." We discuss why a focus on sales shouldn't halt marketing, and how the two fuel growth together, as two sides of the same coin. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Episodes are released on Twitter one day early, @coreyhainesco  Every...

For this episode of the Factory Floor Podcast, we discussed what its like working with clients, and what sets the best SaaS founders we know apart. Topics include: the advantages of working async (less meetings, more shipping), what its like running a marketing agency, and how founders can 10x their ARR. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing...

Corey, Zach, and Nick discuss the pros and cons of multiple pricing models for creative agencies. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.  Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you...

More and more traffic is coming from LLMs. If you want to get a piece of the pie, you'll have to adapt. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.  Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategie...

The creative director is the most underrated hire right now. Zach, Corey and Nick discuss. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.  Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to...

Vibe marketing in 2025. Are you utilizing the tools available? ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.  Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. Do...

Your product might be great. Your positioning might be sharp. But if your branding sucks? You're losing trust—and revenue. In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder. You'll learn: -Why trust is the real bridge between product and sales -How bad aesthetics crea...

Phase 3 of SaaS Marketing is all about scaling your wins. This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI. ... The Factory Floor is hosted by the three co-founders of C...

Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more! ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @core...

Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco  Every other week Corey, Zach, and Nick break down what’s w...

Welcome to Episode 3 of The Factory Floor! - AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3. In this episode, we break down the five biggest problems with AI marketing and what companies should be doin...

Discover the Brutal Truth Behind B2B SaaS Marketing Challenges! Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers." In...

Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers! In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to: Clarify Your Website’s Purpose: Understand how to communicate your audience’s problem, present your solution...