The EXTRAordinary w/ Keanu & Chris

In this episode, Keanu Trujillo and Chris Elmore tackle one of the biggest hidden obstacles in sales: the curse of knowledge. They break down how entrepreneurs unintentionally sabotage their own product by using technical language, over-explaining, or assuming customers understand more than they do. They explore how simplifying your message isn’t “dumbing it down” — it’s respecting your customer’s...

In this episode, Keanu Trujillo and Chris Elmore challenge a long-standing assumption: Should entrepreneurship really live in the school of business? They make the case that entrepreneurship belongs in the school of arts — not because it isn’t serious, but because the heart of entrepreneurship is creativity, experimentation, and building something from nothing. Chris brings his perspective as a fo...

Keanu Trujillo and Chris Elmore dive into the myth of perfection in business — and why waiting until your product is “done” can hold you back. They unpack the idea of the Minimum Viable Product (MVP) and explore how better beats perfect every time. From learning to launch early, to letting customers shape your evolution, this episode challenges how entrepreneurs think about readiness, feedback, an...

Chris Elmore breaks down the Convergence Theory — the seven-part framework that helps entrepreneurs move beyond the idea and into action. In this short clip, we visualize how it all connects on paper and how you can use it to map out your business growth. Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions The first Alchemy Session , an in-person Convergence Theory wor...

Following up on Episode 5, Keanu and Chris continue the conversation on selling, leadership, and entrepreneurship—this time diving into the deeper connection between vision and value. They talk about why you make the most when you need the least, the tension between short-term sales and long-term vision, and how great entrepreneurs balance the tangible product with the bigger purpose behind it. Th...

In this episode, Keanu Trujillo and Chris Elmore shift gears to talk about what happens when you stop chasing clients—and start attracting the right ones. Chris shares the story of his first client who came to him , and how that experience shaped his view on business development and authenticity. They dive into the difference between your product and the problem it solves , how your personality sh...

In this episode, Keanu Trujillo and Chris Elmore introduce The Convergence Theory —a framework for understanding that there’s more to business success than just having a good idea. They break down, at a high level, the seven elements that must come together for a business to truly grow: idea, customer interaction, feedback, lessons learned, innovation, the innovator’s burden, and value-based prici...

Keanu Trujillo and Chris Elmore are back with part two of their Convergence Theory conversation—this time diving deeper into positioning and marketing that sticks. They explore how the way you frame your message, understand your audience, and communicate your “why” can make or break how your business connects and grows. Your innovative qualities are rooted in your wisdom and experience—but are you...

Why do we so often lead with how something works instead of why it matters? Keanu Trujillo and Chris Elmore are back, diving into the power of storytelling in business and why the best sales pitches start with real experiences. From the perspective of both employee and employer, they unpack what it means to work from home versus within a community—and how each shapes the stories we tell. This epis...

We’re kicking off Season 2 with big changes! Keanu Trujillo welcomes his new co-host, Chris Elmore—first employee and “chief evangelist” of AvidXchange—for an honest, energetic conversation about the ups and downs of entrepreneurship. In this episode, Keanu and Chris dive into: How rejection, sales calls, and elevator pitches shaped them as business owners Chris’s background with AvidXchange and h...

This podcast brought to you by Alchemy Coworking where we take the ordinary and turn it into something EXTRAordinary! Alchemy Coworking is more than space, it's an intentional community created by dreamers for dreamers. If you are a business owner, entrepreneur, or sales professional, we have room for you! Visit https://www.alchemycowork.com/ to learn more about how you can take your ordinary...

This podcast brought to you by Alchemy Coworking where we take the ordinary and turn it into something EXTRAordinary! Alchemy Coworking is more than space, it's an intentional community created by dreamers for dreamers. If you are a business owner, entrepreneur, or sales professional, we have room for you! Visit https://www.alchemycowork.com/ to learn more about how you can take your ordinary...

To learn more about CONDUIT Carolinas visit our website: https://www.conduitcarolinas.org/ & be sure to keep up with us on Instagram:  @conduitcarolinas This podcast brought to you by Alchemy Coworking where we take the ordinary and turn it into something EXTRAordinary! Alchemy Coworking is more than space, it's an intentional community created by dreamers for dreamers. If you are a busin...

For more information about joining the Alchemy Community visit https://www.alchemycowork.com/ To engage with the podcast, tell your story, or collaborate with me, Keanu, email connect@alchemycowork.com

For more information about joining the Alchemy Community visit https://www.alchemycowork.com/ To engage with the podcast, tell your story, or collaborate with me, Keanu, email connect@alchemycowork.com

For more information about joining the Alchemy Community visit https://www.alchemycowork.com/ To engage with the podcast, tell your story, or collaborate with me, Keanu, email connect@alchemycowork.com

How many times have you heard. "If I only had the money, then I would..." How many times have you said that yourself? You disqualify yourself because you don't have the money. I understand the thought process. I came from nothing. I know, poverty is relative and we certainly could have had it worse but I mean it, we were broke. Living paycheck to paycheck and sometime selling food s...

In 2021 I had an ordinary idea that became an EXTRAordinary opportunity for myself and others like me to build our businesses together in a community. The ordinary idea at its core was a coworking business but the vision was so much more than that. Imagine a place where you could build your business surrounded by like-minded, selfless, entrepreneurs who believed in shared opportunity and shared gr...