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What did you say? Let me check the transcript! When you mention media monitoring or monitoring the media you cannot help but feel is big brother listening and watching? The media intelligence industry really is one of the most crucial services that larger businesses and government use to capture the sentiment, the feel, what has been said, and perception of them from both a professional and busine...

Change happens every year in media across radio, television, newspaper and online. Audiences in short don’t like change as they tend to be creatures of habit and enjoy stability. This is more evident when it comes to radio audiences who see their presenters as a member of the family. One such talkback radio station in Perth, 6PR made significant changes to the line-up and is off and running with a...

Nic and Lanna get 2021 off and running with a look at what it takes to make it in the media. A look back at 2020 but more importantly what you can be doing to make 2021 a successful year. Lanna wrote a cracking blog on LinkedIn focusing on competition in the media. Something that can put people off from trying to make themselves known and drive them slightly mad with envy over those that are the r...

This episode reminds me of the Seinfeld episode where they pitch their idea of a show about nothing. A TV show pitching their TV show to the network is brilliant. This is #TheExpertPodcast on what you need to do on podcasting. It really is a fun chat with a person who has been doing long form podcasts for close to four years. Just the fundamentals of getting a podcast right from the beginning is s...

Content is QUEEN This is such a fun and informative chat and look behind the scenes that is talk radio and media from a decision make that has a finger on the pulse. It delivers so much more to the listener than that though. The responsibility to inform, to get the right story, to be able to deal with the stories of the day and keep her audience informed is the goal of this person. This Content Ma...

As 2020 draws to a close some people will be limping to the line and others will look back on a very successful year. This expert was about to launch her products globally when the pandemic hit, so like any good business leader had to take a step back and re calibrate the company approach. Rachael Ferguson is a Podiatrist and the CEO of Synxbody - a business with products designed to be additional...

This media professional has a bit of a reputation for being tough and direct, which some would say you need to be working in media. As the Executive Producer for a one-hour local news program, this podcast will uncover what motivates her and what she is looking for in a story. The “need to know what is happening” is what drives this media professional… just listen out for the police chase story an...

There is bias everywhere and sometimes we know it, and, in most cases, it will be an unconscious that exists in our decision making. It isn’t really something that you think about in our own decision making or those of others until you stop for a moment. This was the moment that Lanna and I were fascinated with the chat about our own bias and where it comes from. The places where bias takes place...

Its that time again where we get to review and look back at some the experts and media we have had on the Experts Podcast. Featured on this episode of Stop and Prop: Michael Genovese Tamara Cook Sarah James Lezly D'Limi Trent Fleskens John Solvander Tim Gossage Mike Drysdale Carmen Braidwood Julian Pace Leonie McKeon Gavin Bain Karalee Katsambanis Jeff Ash Kate Stevenson Simon Creek and Murray Tho...

The media loves talking to lawyers and the legal fraternity because they are confident experts who always deliver professionally. Sometimes doing media can be a challenge for lawyers, especially where where complex legal matters are discussed. The platform is heavily monitored by their colleagues, peers and a regulator, but if you can get it right there is an amazing opportunity for legal experts...

When you are a top rating breakfast radio program, the success is put down to a perfect combination of a some very important elements; outstanding talent presenting the program, a very clear agenda, professional subject guidelines, passion, energy ... and an excellent producer!  Kate Stevenson is the Executive Producer of Australia’s most popular talk-back program 3AW Breakfast with Ross Stevenson...

Keeping it in the family The most powerful business group in Australia isn’t the major internationals or big corporates. It’s not the ASX listed companies that works for shareholders, it’s those that have put their own dollars, assets, blood, sweat and tears into their businesses. The true engine of the Australian economy is the family business. Family Business Australia (FBA) is the group that re...

Cyclone Karalee You often come across experts that have more than one feather in their cap, who cannot be pigeonholed for one subject matter or topic as they have a broad knowledge base across many sectors and areas of interest. Our guest in this podcast has made her mark on media over the last twenty-five years in her own unique style. She is never short of an opinion or a comment and she is a bi...

All things China! Without doubt the COVID-19 pandemic is the topic which has dominated our thoughts in 2020, but there is something brewing that we will be thinking about a lot more going forward and that is our relationship with China. We are already seeing rumblings in some Australian industries that the Chinese appear to be sanctioning restrictions on dealing with us. Why are they doing this? A...

Getting a chance to talk to one of the key creatives in the marketing and communications space is a big honour and we have been following the Chief Meerkat now for a long time. Gavin Bain is now the Managing Partner in Perth of Wunderman Thompson a global agency network and he walks through the background of takeover deal coming together, the driver behind the success of his former brand Meerkats...

Happiness and mental health have never been more important and there are certainly more challenges in front of us as we navigate our way out of the COVID-19 pandemic. There are many programs and people who are working in this space, but you will immediately feel a connection with our podcast guest as he has dedicated his life to help others get on top of wellbeing and mental health. Julian Pace is...

The focus on #TheExpertPodcast today is a bit of a jill-of-all-trades in the world of media. Currently a radio broadcaster, television presenter, media trainer and MC. A very public figure but a person who hasn’t always been comfortable in the public eye. Her bravery and desire to confront her fears to advance is a major driver and a lesson for all experts looking to make an impact in media. Carme...

Telling a great story! Have you found yourself watching the advertisements of late and they may seem more interesting than the show you are watching? There's a good chance you are watching branded entertainment - a movement many brands are taking, as opposed to the standard 30 second commercial which interrupts your viewing or listening pleasure. Mike Drysdale is a communications and branded enter...

There aren’t too many figures in media that are as big as Tim Gossage and I mean that both figuratively and in his size. He is extremely tall and another fact I discovered the day we recorded #TheExpertsPodcast is that he doesn’t like wearing socks. He is a man so ahead of his time that he was doing this decades before millennials and hipsters who apparently have a dislike for socks when wearing a...

We take a slightly different direction with the podcast this week by not interviewing an expert or a media professional but instead possibly Australia’s leading media expert in John Solvander. New Zealand will likely try to claim him like they try to claim pavlova, Russell Crowe and Split Enz but that accent still squirreled away is a dead giveaway. John Solvander is the Director of Media Engageme...

An expert on a mission This week our featured guest on The Experts Podcast is a pretty serious fellow. From the minute this property and real estate expert came onto the scene a few years ago he had a very clear mission and a message that he wanted to get out; Educating the public on the realities and traps in the property and home markets for investors and first homeowners. When you hear the back...

Who wants a job? I am not sure there'll be too many events in our lifetime where we have completely decimated an economy and workforce like this pandemic has done. The world has certainly changed, and we are in need of strong leaders with vision and actions that will make a difference. This workforce and recruitment expert might just be the one to help us do this and she is certainly making her ma...

Expert with style The experts Podcast has the pleasure of interviewing experts and media from all over the country understanding what drives them and why they do what they do. When this particular expert in focus walked through our doors, we get a sense that there is a sense humility and humbleness. The driver behind Sara doing media is more centered around her ‘Old fashioned values and customer r...

An EVENT-full podcast When the pandemic hit the impact was enormous and immediate for event organisers and planners. Overnight the event industry was decimated and only now are they starting to see some life come back into their sector. The focus of this episode of #TheExpertsPodcast is WA’s (and one of Australia’s) leading event planners, Tamara Cook. Tamara is the managing director of Known Asso...

One of the great aspects of #MeetTheMedia is that attendees get to actually meet the media, not just for the program they represent but as individuals and this journalist is a real character. The Channel Nine Today Show correspondent in Perth, Nine News journalist and 6PR Weekend Brunch Presenter, Michael Genovese is one of the hardest working media people I know. In this podcast, Michael talks ab...