The Experts powered by Media Stable

Our guest on The Experts is an academic and a successful media commentator. He understood early that it wasn’t good enough to just write for journals and keep the opinion and position on matters strictly to the lecture theatre. It is critical for any expert that they make sure that they are known, are prepared to comment and be available. Three critical characteristics of a successful expert. The...

A chance for Carmen Braidwood and Nic Hayes to properly catch up and have a chat about each other. A deep dive into what each brings to the table when it comes to working with the media. What they bring to the communications cycle and how to prepare, pitch and engage media. Some might say this is a little ‘self-indulgent’ but after listening to the two of them you get to understand a little better...

Trevor Cochrane by Media Stable

In this episode of The Experts Podcast we talk radio, the future of the industry, the competitiveness, the losses, the gains and what it takes to make good radio for an audience. Carmen and Nic get to spend some time with the boss of ABC here in Perth and feel out what makes a good story and good talent. There has been a lot happening at the national broadcaster particularly over the last 12 month...

Our two guests this week have been forging ahead with their own podcast and it was wonderful to get their insights into how they include this in their very lives. They are fitness and well-being experts that have bonded like siblings with a view to help and support those in their industry. They aren’t natural broadcasters, but they have built quite a rapport with each other that they sound like th...

Apologies for the last 20 seconds at the end ... we got cut off. Nic truly is the worst closer of an interview. Also if you are offended by strong language maybe this podcast isn't for you. The guest on the podcast this week is a livewire, full of energy that has gone from regional radio, Big Brother, commercial breakfast radio, a mum and now is a marketing coach. When you listen, you will love th...

There are a lot of experts featured in the media, but few are engaged like our guest this week on the Experts Podcast. The topic of ‘Grey Area Drinking’ is a one that we haven't heard until recently. The growth and uptake of alcohol-free spirits, wine and beer across the globe has been enormous because of consumer demand. The reality around the health issues that alcohol has on our health and well...

The life of an influencer isn’t all parties and glamour. It is demanding work. What happens behind the social media posts is a full production of content design, delivery and follow up. We do get caught up in the perfection of the online world but when brands are paying you to deliver a message the stakes are high. However, it doesn’t stop at getting the content out, there's also managing and enga...

The pathway of a broadcaster and a media personality can be varied. The most general source of a radio talkback host or someone heading down that path is a journalist from print, TV or online. There might be a few lawyers or even reality TV stars. AFL footballers aren’t generally the source from which broadcasters are derived unless they are reporting on sport, but this former AFL Premiership play...

Fran Hughes by Media Stable

This is the podcast you need to get fired up for 2022 and to start thing about doing it completely differently to the way you have been doing things. If you have been trying to get your message across, content out, foot in the door and you have just been getting crickets then this podcast will scratch your itch. We bring one of Australia’s leading branded entertainment and storytelling experts to...

Xmas party time - talking to the events experts by Media Stable

The Experts Podcast gets some interesting correspondence but this one just about takes the cake for the being the best yet. It is an amazing unsolicited email pitch to appear on the podcast using the very information and education that she got from the podcast. It is pure magic and works on so many levels as a pitch that we wanted to get Dr Josephine Muir on the podcast to discuss it and find out...

There are very few brands that have a human voice and a communicator that represent it and deliver the necessary content and responses required. These people are critical for the success of a campaign, or a crisis and they need to be motivated, keen and invested in the organisation that they are representing. Our guest this week in the opinion of the team at The Experts Podcast is leading the char...

Julia Schortinghuis by Media Stable

A look back at the last season of The Experts Podcast. Nic and Lanna discuss what they took away from the last series of guests from the podcast. A lot of takeaways from a really interesting series of experts and media that have given us their time.

Elgar Welch by Media Stable

One of our favourite marketers is our guest today and I don’t mind telling you that she is special. Not just for the skill set she provides to businesses and brands but that she teaches and engages with such passion and energy. Marketing isn’t just a transaction between two businesses. Very quickly you will see that Jess believe the role of marketing and its implementation should be carried by the...

Scott Haywood by Media Stable

In a pandemic world the opportunity to put on events with 550 people in the room are few and far between. The recent State of Social held in Perth brought together digital marketers, communicators, brands, and individuals that have a passion for the latest in everything digital. This event has truly become a must attend and when the borders do open it will be a destination conference on both a nat...

If you have listened to the podcast for a while, you will worked out that there is a lot of good people in media. I am not sure that we have even had a difficult interview across our time but this one with our executive producer across radio and television was particularly good. We certainly like characters at The Experts Podcast and he is no exception to the rule. Ryan Rampling or ‘Rhino’ to some...

Tony Mac by Media Stable

The guest this week has written a book that certainly grabs your attention quickly. ‘How to be a badass’ is the book that gets our tongues wagging and wanting us to know more about this author and emotional intelligence expert. I think sometimes you take a risk when you put such a confronting title on your book, but you are also taking a risk if you don’t. Nikki Langman is an author, speaker, and...

One of the most influential voices on Perth radio belongs to our next guest and it has been a mighty journey for her to get to the Morning Show of the ABC. Starting her career in the early 1990s as a television journalist learned her craft in the bush of Bunbury and Albany and eventually migrated to radio as a part time producer and now has the lead job. A truly considered and thoughtful person an...

There are certain individuals that will just stand out and make an impression on you immediately and our guest on The Experts Podcast is just that type of person. A recent graduate from the Expert Registry program and is now getting ready to make his own mark on media in the field of marketing tells us how he has come to be here. A national marketing manager for one of Australia’s most competitive...