The Experience Strategy Podcast

Getting a customer is one thing, but keeping them is the hard part.  In this episode, Aransas and Dave speak with Heidi Bowman, a 30 year veteran in Marketing and Business Development and the VP of Marketing & Business Development at Silex Financial Group, a residential and commercial mortgage broker, about ways to keep customers connected to companies through experience strategies.     IN THIS EP...

SHOW NOTES: The experience of food shopping is fundamentally about reliability and consistency, but standout brands like Trader Joe's use powerful Experience Strategies to differentiate their brands, add meaning and value for consumers, and build loyal fan bases. In this episode of the Experience Strategy Podcast, NYC-based blogger Halle Sarfin chats with Aransas and Dave about her love for grocer...

Your hosts, Aransas and Dave, recently had the opportunity to speak with the true pioneers of Experience Strategy, Lou Carbone, Joe Pine, and Bernd Schmitt for a previous episode of The Experience Strategy Podcast. These pioneers shared so much valuable information that Aransas and Dave decided to sit down together and thoroughly unpack the 'aha moments' from that episode. Tune in to hear a breakd...

Welcome to this episode of The Experience Strategy Podcast! Aransas and Dave are joined today by Kylie Sachs, the owner of two thriving Milk Bar Cafes in Brooklyn, New York. Kylie's café venture started in 2016 as a significant career and lifestyle change. Prior to making the switch to café/restaurant life, Kylie spent more than 20 years in management and finance at growing companies. Tune in to t...

Welcome to this episode of The Experience Strategy Podcast! Aransas and Dave are joined today by tech executive Liz Grausam, who shares her personal experience consolidating her finances. Managing personal finances has become an epic chore for many consumers. Big banks, burdened by outdated technology, aren't making it easier for consumers to choose them in an increasingly competitive market. In t...

In this episode, Aransas and Dave are joined by the experience strategy pioneers, Lou Carbone, Joe Pine, and Bernd Schmitt to take us back to the birth of Experience Strategy, Design and Marketing. In this episode we dig into the cultural and business forces that drove the experience revolution, explore how experience strategy has transformed business development, product design, and marketing, an...

Welcome to the Experience Strategy Podcast! Today we are shining a spotlight on Spotify. Spotify has completely transformed how we listen to music forever. Launched in 2008, Spotify has grown to have over 356 millions users and includes a free or premium membership to access exclusive features of music listening, offline access, and ad free listening experiences. Spotify has found a way to connect...

Welcome to the Experience Strategy Podcast, the only podcast focused on the challenges of creating and executing an experience strategy.   In this debut episode, your hosts, Aransas Savas and Dave Norton welcome you to their new podcast. Aransas is a coach and Experience Designer who has worked with leading consumer brands for the last 20 years. Dave is an Experience Strategist and the founder of...