The Experience Strategy Podcast

In today's episode, we are joined by Ryan Hutmacher, an award-winning chef and founder of the Well Beyond Food project. As a self-proclaimed experientialist, his company creates custom food experiences designed to foster connection & promote inclusion within organizations and their teams. Tune in as we discuss the importance of authenticity to brand-building and ways to measure the ROI and impact...

In today's episode, we are joined by Dwayne King who works at the intersection of experience transformation, human-centered innovation, UX design & research. His unique view of organizations has allowed him to diagnose the real reasons 90% of innovation labs fail. Tune in to learn how to lead the other 10% and set your innovators up for success.    IN THIS EPISODE:   [04:40] Pursuing the wrong ide...

Today's we are joined by Julie O'Brien Ph. D., a behavioral scientist working at the intersection of wellbeing and technology. Julie shares insider knowledge into how companies of all sizes can use science to improve their customer experience. Tune in as Julie shares the seven most important behavior change principles for Experience Strategists.   In This Episode: [01:58] Julie shares how behavior...

In today's episode, we are joined by Ron Swidler, Chief Innovation Officer at The Gettys Group Companies and creator of the Hotel of Tomorrow® Project, a think tank that unites teams of hospitality experts to ideate, prototype, and test innovations for the near and more distant future of the hotel industry. From technological innovations and new business models to unprecedented shifts in customer...

Today we are joined by Joyce Cadesca, Founder and President of famHQ, a tech-enabled family concierge service supporting working moms in managing their households and careers.   In this episode we look at the functional, social, emotional, aspirational, and systemic Jobs To Be Done in this exciting new startup.   In This Episode:    [01:31] What famHQ is all about. [04:58] What inspired Joyce to c...

Experiences, like umami flavors, can be difficult to pin down. Both ideas transcend words, so how do you define them? How do you measure them? How do you help leaders and customers understand the value? In this episode, we are joined by Aga Szóstek, Ph. D. a strategic experience designer and author of "The Umami Strategy" as we discuss how to create experiences that are not just memorable, but pow...

The pandemic has influenced every aspect of how we deliver customer experiences. We are joined today by experience strategy pioneers Colin Shaw and Joseph D. Pine to make predictions about what the new normal will look like… and recommendations about what it should look like. Will 2022 be the year today's companies step forward into the future or will they stay stuck in the past?     In This Episo...

What will it take for in-person retailers to remain successful in a world increasingly dominated by Amazon? In two words: Transformative Experiences! In this episode we offer predictions and guidance for retailers who are ready to earn the economic power of guiding their customers on meaningful and impactful transformational journeys.    In This Episode:    [02:00] What exactly is the Transformati...

Veteran researcher and pharmacist Kevin Asher knows the pharmaceutical industry inside out.  Today he joins us to discuss innovative digital solutions that were born during the pandemic, industry breakthroughs, and the patient data powering the most valuable patient experiences.     In This Episode:    [03:49] How has the pharmaceutical industry's focus shifted over the last sixteen years?  What h...

Our homes are getting smarter! The more technology understands our unique needs and modes, the more it can make our lives easier and more meaningful. Today we are joined by Tanseela Molani, the Senior Manager of Experience Research at the Chamberlain Group, to discuss how experience insights are shaping the future of smart home technology.    In This Episode:    [1:14] What is experience research?...

There is an undeniable increase in demand for more convenient healthcare. In today's episode, we are joined by thought leader and Chief Scientist for the Health and Human-Machine Systems Group at the Johns Hopkins Applied Physics Laboratory, Michael McShea, to talk about the why and how of making healthcare more convenient and helpful for patients. Join us for Part 2 of our series on Digital Innov...

In part 1 of our series on Digital Innovation in Healthcare In today's episode, we're discussing why now is the moment for healthcare to look at patient journeys through fresh eyes. Joined by Tom Donnelly, Ph. D., who has a background in psychology and leads the MedTech group at Branding Science, we look at how digital interventions can lead to better health outcomes and other ways technology can...

There's nothing better than a human to understand other humans. In today's episode, we're joined by Jess Lynch, Founder and CEO of Wishroute, to discuss the #1 thing most digital wellness companies are missing: human-powered accountability supported by technology. If it's your job to help people achieve their goals, don't miss this episode.   In This Episode: [02:00] Introducing Jess and Wishroute...

Patients are humans. The digital health landscape is constantly evolving, and there is a lot of opportunity for the US healthcare system to better utilize tools and data to improve the patient experience by viewing them as human beings with individual needs and values. In today's episode, we're looking at the intersection of healthcare and experience with Jan Oldenburg of Participatory Health Cons...

In today's episode, we imagine a world in which consumers have the knowledge and power to comprehend the impact of our garments throughout their life cycles.  We are joined by Amy Lee, the Senior Trends and Insights Manager at Avery Dennison to learn the research, applications, and benefits of smart fashion technology like RFID. Listen in to learn how a little bit of data in just the right place c...

Most businesses only collect feedback from 1% of their customers and by the time they've reviewed it, it's too late to effectively respond. It's time to address the problem of biased and irrelevant customer research. Georgina Nelson, Founder of TruRating, joins us to discuss how she's helping her clients collect actionable and contextual customer feedback at point-of-sale. Tune in to hear why it's...

It's time to start treating students like customers. Historically, higher education hasn't leveraged modern customer experience techniques to support students throughout their journeys. In this episode, Cindy Casper, the first insights strategy consultant in higher education, makes the case for taking a fresh look at students' needs. Tune in to discover the powerful insights and experience strateg...

In this episode of The Experience Strategy Podcast, we are joined by Mary Putman, Lead Digital Strategist for The Collaboratives at Stone Mantel. We discuss how The Collaboratives make learning and research an interactive and transformative experience. Unlike conferences which provide ideas, but rarely support integration into your real-life scenarios, or traditional research that can cost hundred...

More than ever, people expect their experiences with brands to motivate them to achieve their goals. We've done extensive research to understand what this takes and turned these insights into frameworks that any company can use. Tune in to learn powerful ways to design products and services that motivate and inspire! In This Episode: [00:53] What led Dave's team to start exploring Meaningful Motiv...

From Aristotle and Plato to modern brands like Disney and Apple, staging and storytelling have always been central to our experiences. Tune into today's episode of The Experience Strategy Podcast to find out ways to use these timeless techniques to entice, engage and immerse your customer in your brand's offerings.  In This Episode: [00:55] What does economic progression have to do with birthday c...

2020 reminded us that Wellness touches every part of our lives. As a result, companies are quickly discovering that workplace wellness is much more than in-house gyms, mindfulness apps, and healthy food in cafeterias. In this episode, we welcome Mia Kyricos, a globally respected thought-leader in the business of wellness, to explore the rapidly evolving landscape of Wellness and a uniquely integra...

How do you take a simple moment and turn it into something that is memorable every single day? Many of us have had wonderful experiences at hotels, but residential living has been slow to embrace the lessons of hospitality. In today's episode of The Experience Strategy Podcast, we're talking to Trevor Hightower, the founder of Craftwork, about creating meaningful moments for apartment residents an...

From Starbucks to Netflix, companies today are competing to disrupt the market and deliver the best possible customer experience. But what does it take to differentiate your brand and drive results for your customers and your bottom line? Tune into today's episode as we explain just what Experience Strategy means, and why it matters.   IN THIS EPISODE:  [02:00] Dave explains what Business Strategy...

In today's episode, we focus on a foundational strategic principle Experience Strategists call "time well spent." Consumers have a choice about where to spend their time and money and those decisions are usually driven by how much value they get from an experience. Tune in to hear fresh ways for understanding the value of people's time spent with your business, and how to design your service and p...

Covid-19 fundamentally shifted the way most people work. For many companies it's meant newly distributed workforces, and prompted a need to find innovative ways to create meaningful employee experiences. In this episode of The Experience Strategy Podcast, we are joined by Valarie Udeh, from one of the world's largest aerospace and defense companies,  BAE Systems, to explore powerful strategies for...