The Experience Is Personal Podcast

In this episode of The Experience Is Personal, Mark takes you behind the scenes of a senior leadership event in Melbourne, where live calligraphy transformed a post-formalities reception into a warm, human-centered networking experience that made every guest feel seen, valued, and personally connected to the theme of the evening. With one calligrapher on-site and our integrated QR system streamlin...

In this episode of The Experience Is Personal, Mark takes you behind the scenes of Blue Dragon Children's Foundation’s 20th Anniversary Fundraiser in Sydney — an inspiring celebration of two decades of impact and hope, where live calligraphy brought a heartfelt touch to an unforgettable evening. One calligrapher and an assistant hand-personalised glassware with guest names, offering two elegant co...

In this episode of The Experience Is Personal, Mark takes you behind the scenes of a Sydney Australian Fashion Week activation, where high-quality on-site engraving turned metal cups into personalised keepsakes that delighted attendees. Three calligraphers hand-engraved each cup while an appealing branded station created a visually striking and interactive experience. Guests could watch the engrav...

In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Father’s Day in-store campaign across three states, where personalised calligraphy gift tags elevated a premium product and created meaningful customer connections. Twelve calligraphers hand-lettered tags designed by the client, while branded tables, banners, and displays enhanced the visual appeal of the activa...

In this episode of 'The Experience Is Personal', Mark takes you behind the scenes of a Sydney fundraising event where live engraving transformed simple metal cups into personalised keepsakes that guests loved. Over the course of the afternoon, two calligraphers engraved names and messages on each cup, creating an engaging, hands-on experience that drew people in and added a memorable, interactive...

In this episode of The Experience Is Personal, Mark takes you behind the scenes of a Xmas In July team gathering in Sydney, where a simple gift was transformed into a standout experience. Over the course of the evening, one calligrapher personalised journals for attendees with pointed pen calligraphy, while a team member went above and beyond by capturing candid photos of everyone receiving their...

In this episode of The Experience Is Personal, Mark takes you behind the scenes of a high-impact festive activation delivered across two cities. Over three days, with six calligraphers split between Sydney and Melbourne, we hand-lettered hundreds of personalised baubles — creating beautifully consistent experiences for guests in both locations. From the logistics of matching materials and setups t...

In this episode of The Experience Is Personal, Mark takes you behind the scenes of a premium, high-volume personalisation experience delivered at the 2024 Sydney Marathon. With just two calligraphers on-site, we hand-lettered over 400 personalised posters featuring race finish times — creating a continuous stream of engagement and unforgettable take-home moments for event attendees. Tune in to lea...

In this episode of The Experience Is Personal, we take you inside a multi-location Father’s Day activation — where four of our calligraphers delivered handwritten moments of connection live in-store across an entire weekend. Working with a luxury brand brief, we offered complimentary personalised note cards for customers with every purchase — not just names, but real messages to father figures, cr...

How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time by Mark D. Flores

How do you create a premium brand experience... using something as small as a luggage tag? In this episode, Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes of a sleek in-store activation with a premium luggage brand — featuring live foil embossing on leather tags. Over two days, guests lined up to have their initials embossed in gold — and the results were more t...

In this episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares how a nationwide design event used hand-lettered tote bags to turn a simple giveaway into a meaningful, highly engaging brand experience — across five major cities. You’ll learn: - How we used live calligraphy to create conversation and connection - Why simplicity — when done right — ca...

In this first episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes story of a live engraving activation that turned branded water bottles into unforgettable guest experiences — all in the span of three hours. You’ll learn: - What experiential marketing actually is — and how to think about it differently - Why personalisation...