The Evie Dawson Podcast

If you're constantly overthinking, procrastinating, second-guessing yourself, or taking weeks to make decisions in your business, this episode is for you. In this episode, I'm breaking down the real reason some female entrepreneurs scale quickly while others stay stuck in cycles of hesitation, self-doubt, and slow growth. The truth? Moving faster in business isn't about finding a be...

What happens when you stop building a business just for income… and start building one that funds your mission, your impact, and your deeper purpose? In this episode, I’m joined by brand strategist and designer Naba Yasir for a powerful conversation on identity, leadership, and what it really takes to build a magnetic, mission-led brand in today’s noisy, AI-saturated world. We go deep into how she...

If you are a high-performing, high-value woman who is constantly seen as “the one who has it together,” this episode will hit differently. Because here is the truth nobody talks about. When you are powerful, disciplined, and always “the best” in the room, people stop challenging you. And without challenge, you stop growing. In this episode, I am speaking directly to the women who are ready for dee...

If you’re still relying on more content, more sales calls, or more hustle to grow your business, this episode will shift how you see sales and magnetism. Today I’m joined by Kelly Mak, a content and messaging mentor known for her psychology-led, high-converting approach to content. When Kelly came into my world, she was coming out of the digital marketing space after a $0 week that forced her to r...

If your audience loves your content but isn't buying, you're probably speaking to the wrong buyer at the wrong stage of their journey. In this episode, I'm breaking down one of the biggest content mistakes I see coaches and service providers make: creating content for people who are curious instead of people who are ready to take action. Because the best content doesn't convinc...

What if the reason you’re not growing isn’t your strategy, your niche, or your offer, but the way you think? In this episode, I’m pulling back the curtain on the mindset, decisions, and characteristics that have helped me generate over $780,000 in revenue since starting my business. This isn’t a conversation about hacks, trends, or secret strategies. It’s about the identity, self-trust, and standa...

If you’ve been building your business and still feel like something “invisible” keeps resetting your progress, like you’re starting strong, then suddenly overthinking, pulling back, or losing momentum, this episode will give you a completely different lens on why that happens. In this conversation, I’m joined by mindset coach Beth Beeley-Cave as we unpack the deeper internal shifts behind real bus...

If you’re a creative female entrepreneur, chances are you’ve tried to force yourself into the perfect niche one too many times… and it’s probably the exact thing killing your creativity, your energy, and your brand. In this episode, I’m breaking down why traditional niching advice doesn’t work for multidimensional women and how trying to squeeze yourself into one tiny category is often what’s keep...

This episode is a powerful conversation with Katie, a fitness coach and founder of Rise Coaching. Katie’s journey is the embodiment of what it really means to rise. From building a successful fitness coaching business, to navigating identity shifts, personal challenges, and stepping into deeper levels of leadership, confidence, and embodiment, this conversation goes far beyond fitness. We dive int...

If you’ve ever felt burnt out, stuck in sales calls, chasing clients, or questioning your confidence in business… this episode is going to hit. Today I’m joined by Sim, one of my clients inside the Iconic Mastermind , who has completely transformed over the last 18 months. We’re talking from burnout, overthinking every piece of content, and relying on rigid strategies… to becoming fully magnetic,...

In today’s world of AI content and endless options, building trust with your audience is more important than ever.  In this episode, we dive deep into how to create subconscious trust , establish yourself as a thought leader , and stand out in a trust recession . Learn why focusing on depth over volume in your content can transform your business for years to come. Inside this episode, you’ll learn...

If you’re still spending hours on sales calls, drowning in objections, or trying to convince people to buy from you, you’ve got objection handling all wrong.  True sales superpower isn’t about mastering scripts, pushing harder, or responding to every “maybe later.” It’s about creating an offer, marketing, and presence so irresistible that the right clients come pre-sold, ready, and excited to work...

High-achieving women don’t fail because they’re lazy. They fail because they get comfortable being the best in the wrong room . When you keep comparing yourself to where you started, to people who aren’t playing at your level, or to a version of you that you’ve already outgrown—you cap your growth without even realising it. In this episode, I’m breaking down the identity trap that ambitious women...

Most people are creating content for the wrong person — and it's costing them sales. In this episode, I walk you through exactly how to identify your dream client, speak to their deepest subconscious desires, and build messaging that magnetizes the right people while repelling the wrong ones. When you don’t deeply understand who you’re speaking to, your messaging becomes reactive. You start c...

If you’re trying to sign 5–10 new clients, most people go about it all wrong, chasing, discounting, over-delivering, or pushing their offers from a place of need. And when you lead from that energy, it repels the exact clients you want. In this episode, I break down exactly what I would do to sign 5–10 aligned, high-value clients , whether it’s for group programs, one-to-one coaching, or mastermin...

If you’re trying to make more sales by pushing harder, explaining more, or convincing people to buy, you’re killing your magnetism. Women don’t sell best through force, pressure, or scripts. We sell through safety, identity, embodiment, and pull . When you try to adopt masculine sales strategies that were never designed for your nervous system, your intuition, or your energy, it doesn’t just feel...

Everyone talks about “delusional goals.” But no one talks about the fact that half of them are just pure delusion. If you think setting a big goal, visualising it daily, and “trusting the universe” is enough to build a million-dollar business… this episode is your wake-up call. Manifestation is real. Energetics are real. Identity work is powerful. But if you skip the do, you’ll wake up 5–10 years...

If you think you need more tactics, content, or ads to make people buy from you, you’re missing the point. Sales isn’t about teaching more, hustling harder, or begging people to follow you. True influence comes from conviction. It’s about standing so firmly in your value, your offer, and your identity that the right clients feel an unstoppable pull toward you—and everyone else naturally falls away...

If you’re trying to attract dream clients by being liked, palatable, or relatable to everyone, you’ve got magnetism all wrong. True magnetism isn’t about chasing, convincing, or hoping the right people find you. It’s about polarity . It’s about standing so firmly in what you believe, who you’re for, and who you’re not for, that the right people feel an insatiable pull toward you, while everyone el...

Most sales strategies fail because they speak to the logical mind—while your dream client is making decisions emotionally, subconsciously, and energetically. In this episode, I’m teaching you how to sell to the unconscious mind using NLP-backed language patterns that create safety, desire, and certainty—without pressure, manipulation, or forcing outcomes. If you want clients chasing you in the DMs...

You know exactly what to do to grow your business but something keeps holding you back. Every time you hit a new level of success, your brain starts sabotaging you, creating excuses, and slowing you down.  In this episode, I’m revealing why this happens and how to break through your upper limits so you can finally scale, shine, and step fully into your potential. Inside this episode, you’ll learn:...

Selling your knowledge alone won’t cut it in 2026. The game has changed—consumers are overwhelmed by repetitive information, AI is everywhere, and people aren’t buying strategies anymore. They’re buying leadership, embodiment, and transformation. In this episode, I reveal why 2026 is the year for leaders, not teachers, and how you can sell, scale, and stand out in a crowded market without relying...

Most women think feminine sales means waiting, softening, or being passive. The truth? That belief is the very thing blocking your income, visibility, and impact. Feminine energy sales isn’t about being quiet, indirect, or hoping clients “find you.” It’s about devotion, leadership, and embodied action. It’s about selling because you care too deeply about your work—and the women you’re here to help...

In this episode, I sit down with Julie Heinrich , a business coach for bakers and food entrepreneurs, to unpack her incredible journey from a home baker to the founder of Booked Out Baker. Julie shares how she started her baking business at just 16, navigated imposter syndrome, and evolved into a confident CEO who now helps other bakers turn their passion into profitable, booked-out businesses. In...

In this episode, I interview somatic healing and embodiment coach Leni Sundermeier to unpack the powerful connection between your body, emotions, and business growth. We dive deep into how nervous system regulation impacts your ability to hold success, wealth, and visibility — and why traditional mindset work alone often isn’t enough. Leni shares how somatic healing helps women move beyond self-sa...